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Magento Go vs Shopify Ecommere Online Store Smackdown

Magento Go vs Shopify Ecommere Online Store Smackdown | WebsiteDesign | Scoop.it

Best Online Store Option For YOU?
I've used Magento Go and Shopify. I've also used other Content Management Systems when I managed an Ecom team (for 7 years) including home grown and Magento enterprise.

If you want to start an online store which platform should you use? Let's look at a feature by feature comparison:

Easy To Use - Winner Shopify

Plugin / Add On Development - Winner Magento Go 

Email Integration - Tie (both work well with MailChip et al)

SEO - Magento Go if you KNOW SEO, Shopify if you don't


Promotion - Magento Go if you KNOW ecom, Shopify if you don't

Manage SKUs - Tie
up to about 50,000 after than NEITHER (you've outgrown OPP Other People's Platform if you have more than 50,000 unique stock keeping units SKUs). 

Cart - backend Magento Go
(can do more with logic so ASSUMES you know how to create business rule promotions) frontend (what customer sees) Shopify.

Templates - Tie 

Pretzel Logic - Magento Go
(winning this is not a good thing since it means the platform has its own language YOU must learn or things go bump in the night. Magento Go is willing to be confusing and a pain to add POWER, but 95% will never use that power so if you have a small, fun store steer clear). 


Cross Sale / UpSale
Slight nod to Magento Go again assumes you know ECOM well and cross merchandising is not intuitive but is powerful. 

Overall Winner - Shopify
For most readers of this post Shopify is the best choice.

Magento Go honorable mention
for a specialized niche group that need powerful business rule based promotion, have between 30k to 50k SKUs and don't mind learning a new language to get the backend power they need. If you don't know your crosssale (what you do on a product page to move customers to more profitable or popular choices) or upsale (what you do in the car to build Average Order Value (AOV) then use SHOPIFY. 


Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

Great post Marty!

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Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
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How to Improve Google Page Quality Scores

How to Improve Google Page Quality Scores | WebsiteDesign | Scoop.it
How to Improve Google Adwords Quality Scores...

Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure that users get the most relevant sites regarding content, combined with the best navigation and ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.
High quality scores (7-10) result when Google deems your landing page, keywords, and ads as something worthwhile for people to check out. It means that each of these things are useful and highly relevant to the keywords you’ve purchased. The great thing about high quality scores is that they lower your click costs.
Low quality scores (1-5) happen when the same sources mentioned above is held in low-esteem by Google, because it regards your site as non targeted or irrelevant to viewers.
Keywords are essential to your quality score, and some effective ways to use keywords to your benefit are: keyword choice, grouping similar words together, and selecting the right amount. Your ads should be highly targeted, and make sure your landing page is based on these three factors: relevant and original targeted content, transparency, and ease of navigation...


Via Lauren Moss
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Curated by Brian Yanish - MarketingHits.com
My name is Brian Yanish & yes I am a nerd. Now that I got that out of the way, what do I really do? I'm the founder of MarketingHits, a company that helps other businesses find new ways to connect with customers online. http://www.MarketingHits.com