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How To Plan Your Next Mobile E-Commerce Website | Smashing Mobile

How To Plan Your Next Mobile E-Commerce Website | Smashing Mobile | WebsiteDesign | Scoop.it
In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are...

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Martin (Marty) Smith's curator insight, March 23, 1:52 AM

Love the "ditch digging" specifics of this post. Mobile conversion seems mystery wrapped in enigma to me, so this post is beyond helpful.

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70 Stunning Responsive Sites For Inspiration Before A Mobile Holiday

70 Stunning Responsive Sites For Inspiration Before A Mobile Holiday | WebsiteDesign | Scoop.it

This holiday season will be the Christmas of MOBILE devices. Here are some amazing examples of the art and science of responsive design.



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Martin (Marty) Smith's curator insight, October 1, 2013 4:41 AM

This holiday selling season will be all about MOBILE. Responsive websites look great no matter what device is lookign at them. Here are 70 examples of how to do responsive web design right.

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We are ALL App Builders Now - 35 App Building Tutorials Help [Videos]

We are ALL App Builders Now - 35 App Building Tutorials Help [Videos] | WebsiteDesign | Scoop.it
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...

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Martin (Marty) Smith's curator insight, July 16, 2013 4:05 PM

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

Martin (Marty) Smith's curator insight, July 18, 2013 3:39 AM

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   

 

Ricard Garcia's curator insight, September 7, 2013 11:51 AM

Creativity, creativity, creativity

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Build Great SEO Friendly Mobile Websites

Build Great SEO Friendly Mobile Websites | WebsiteDesign | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.

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Martin (Marty) Smith's curator insight, October 6, 2013 11:58 AM

Great SEO Moz tips here about a tricky subject - how to build SEO friendly mobile websites.

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Future Of Web Design 2

Future Of Web Design 2 | WebsiteDesign | Scoop.it

Web 3.0's Whaam!
Just as Roy Lichtenstein’s Whaam! 1963 seemed to blow abstract painting off the walls web 3.0 will change everything we call "website design". After creating Future of Web Design (http://sco.lt/7r6zkf) Haiku Deck I realized some shots were fired but not enough.

Web 3.0 powered by a ubiquitous web for people and things with semantic intelligence changes how we create websites and Internet marketing. Math will be a future web designer’s friend. 

Websites will float based on predictive analytics and real time behavior. Behavior responded to with tested creative designed for personas and segments to CONVERT is more Google-like than anything web designers create now.

David Merrill's siftables are the best demonstration of how content will become intelligently self aware AND agnostic to the kind of hubificaiton web designers practice now.

http://youtu.be/JP0w9lZoLwU Siftables

Hubificaiton is about bringing THEM to US. APP-ificaiton is about creating agnostic widgets. Widgets easily placed anywhere (as Amazon's mini-cart widget demonstrates here: http://sco.lt/4iahNZ).

Web 3.0's mobile ubiquitous web will reversing hubification emphasis on traffic density (bring visitors into a hub). Distinctions will chante too. THEM and US will fade in favor of relevant experience (the commons). 

In this context CONVERSION becomes an extension of an experience instead of the other way around. We rarely shop / search for things merely for the pleasure of the search.

 

We may start with one goal in mind and end up achieving a different set of goals, goals created on the fly in real time based on how the web responds to our journey, but our process feels like US.

Predictive analytics, personas, segments and an increasing amount of tested creative controlled by math means our unique feeling of US or ME may continue to exist, but THEIR sense of our next behavior mean this is a distinction without a difference. 

If you fit a persona, that persona predicts what relevant content you need when the feeling of having Big Brother on your should could be overwhelming. Mutual benefit is why consumers won't revolt.

When websites convert 40% of their traffic, as Schwan's does now, their efficiency trumps density. Efficiency trumping density describes Web 3.0 perfectly.  


Via Martin (Marty) Smith
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2013 The Year of Responsive Design [Infographic]

2013 The Year of Responsive Design [Infographic] | WebsiteDesign | Scoop.it
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?
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Jeff Domansky's curator insight, December 30, 2012 12:06 PM

Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.

Dolly Bhasin 's curator insight, December 30, 2012 7:43 PM

43% planning a trip! VIOLA! I am on right track!