WebsiteDesign
Follow
Find tag "SEO"
27.6K views | +0 today
Your new post is loading...
Rescooped by Brian Yanish - MarketingHits.com from Ecom Revolution
Scoop.it!

Magento Go vs Shopify Ecommere Online Store Smackdown

Magento Go vs Shopify Ecommere Online Store Smackdown | WebsiteDesign | Scoop.it

Best Online Store Option For YOU?
I've used Magento Go and Shopify. I've also used other Content Management Systems when I managed an Ecom team (for 7 years) including home grown and Magento enterprise.

If you want to start an online store which platform should you use? Let's look at a feature by feature comparison:

Easy To Use - Winner Shopify

Plugin / Add On Development - Winner Magento Go 

Email Integration - Tie (both work well with MailChip et al)

SEO - Magento Go if you KNOW SEO, Shopify if you don't


Promotion - Magento Go if you KNOW ecom, Shopify if you don't

Manage SKUs - Tie
up to about 50,000 after than NEITHER (you've outgrown OPP Other People's Platform if you have more than 50,000 unique stock keeping units SKUs). 

Cart - backend Magento Go
(can do more with logic so ASSUMES you know how to create business rule promotions) frontend (what customer sees) Shopify.

Templates - Tie 

Pretzel Logic - Magento Go
(winning this is not a good thing since it means the platform has its own language YOU must learn or things go bump in the night. Magento Go is willing to be confusing and a pain to add POWER, but 95% will never use that power so if you have a small, fun store steer clear). 


Cross Sale / UpSale
Slight nod to Magento Go again assumes you know ECOM well and cross merchandising is not intuitive but is powerful. 

Overall Winner - Shopify
For most readers of this post Shopify is the best choice.

Magento Go honorable mention
for a specialized niche group that need powerful business rule based promotion, have between 30k to 50k SKUs and don't mind learning a new language to get the backend power they need. If you don't know your crosssale (what you do on a product page to move customers to more profitable or popular choices) or upsale (what you do in the car to build Average Order Value (AOV) then use SHOPIFY. 


Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

Great post Marty!

more...
No comment yet.
Rescooped by Brian Yanish - MarketingHits.com from Design Revolution
Scoop.it!

Build Great SEO Friendly Mobile Websites

Build Great SEO Friendly Mobile Websites | WebsiteDesign | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, October 6, 2013 2:58 PM

Great SEO Moz tips here about a tricky subject - how to build SEO friendly mobile websites.

Rescooped by Brian Yanish - MarketingHits.com from Time to Learn
Scoop.it!

How to Perform a Complete SEO Audit for Your Website

How to Perform a Complete SEO Audit for Your Website | WebsiteDesign | Scoop.it

Doing a complete SEO Audit is not an easy task. You need to approach this from different angles, have a defined structure of what you wish to accomplish and use the right tools to get the job done efficiently.

In the past, only a few experts were able to tackle such a big task. Nowadays, there is so much information on this topic and there are so many free tools available that it has become very practical for any of us to perform complete SEO audits for the sites we own.


Via Frédéric DEBAILLEUL
more...
No comment yet.
Rescooped by Brian Yanish - MarketingHits.com from Curation Revolution
Scoop.it!

5 Easy SEO Tips From ScentTrail

5 Easy SEO Tips From ScentTrail | WebsiteDesign | Scoop.it

SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.


Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.  

more...
Martin (Marty) Smith's curator insight, January 10, 2013 12:07 PM

After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good. 

Here are the 5 SEO Tips this piece shares: 

* Keywords in URL.

* Keywords in image Alt text.
* Tell a story with Keywords.

* Content With Call To Action is King

* Be consistent With Other Marketing

Easy right? What are your 5 favorite EASY SEO Tips? 

Martin (Marty) Smith's comment, January 11, 2013 8:14 AM
Spiders still need context Brian so you note to the designer was correct. Correct alt text has been a particular challenge for me with many designers. I prefer to have file names with keywords too, but good luck selling that idea to a designer (lol). M
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC] | WebsiteDesign | Scoop.it
Read some tips about how to be an SEO super star from top industry experts.


Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books."


These books were not like other books you may stumble upon. They were fat and heavy, dirtied your fingers, and configured your eyes into a permanent squint-mode with their tiny type. These yellow books were dangerous creatures, indeed.


How else could consumers find what the businesses they were looking for, though? Well fortunately, the consumer search landscape has drastically transformed since then. Instead of flipping pages, we type. Instead of squinting our eyes for the right match, search engines do the matching work for us. In this new world of search -- new in the grand scheme of things, at least -- it's critical for businesses to understand how to properly optimize their online presence for search.

To help you master SEO, we rallied some of the top experts in the industry to help clearly explain how to tackle every aspect of SEO.


These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization. Check out their expert tips in this infographic (which you can feel free to embed on your own website using the embed code below), and then have a look here for a quick explanation of what these tips mean for your search marketing strategy. You can also download the complete 61-page guide, Learning SEO from the Experts, to learn more from them.


more...
Rescooped by Brian Yanish - MarketingHits.com from Digital Marketing Land
Scoop.it!

Infographic: SEO Outsourcing

Infographic: SEO Outsourcing | WebsiteDesign | Scoop.it
new blog post: Infographic: SEO outsourcing - Since the early days of SEO a big question has been: Should we outsour...
Via TechWombat
more...
No comment yet.
Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
Scoop.it!

How to Improve Google Page Quality Scores

How to Improve Google Page Quality Scores | WebsiteDesign | Scoop.it
How to Improve Google Adwords Quality Scores...

Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure that users get the most relevant sites regarding content, combined with the best navigation and ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.
High quality scores (7-10) result when Google deems your landing page, keywords, and ads as something worthwhile for people to check out. It means that each of these things are useful and highly relevant to the keywords you’ve purchased. The great thing about high quality scores is that they lower your click costs.
Low quality scores (1-5) happen when the same sources mentioned above is held in low-esteem by Google, because it regards your site as non targeted or irrelevant to viewers.
Keywords are essential to your quality score, and some effective ways to use keywords to your benefit are: keyword choice, grouping similar words together, and selecting the right amount. Your ads should be highly targeted, and make sure your landing page is based on these three factors: relevant and original targeted content, transparency, and ease of navigation...


Via Lauren Moss
more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

5 Sites to Boost Your Local SEO

5 Sites to Boost Your Local SEO | WebsiteDesign | Scoop.it
Local searches allow businesses to get their names noticed by customers in their area. Boost your local SEO with these 5 powerful sites.


Local searches allow businesses to get their names noticed by customers in their area, but taking advantage of local searches can be difficult for business owners that are unfamiliar with local sites. If a business wants to rank for competitive search terms in their local market, they can normally benefit from backlinks from sites that boost local rankings.


While each area and type of business is different, [here] are five great sites to boost your local links.

more...
No comment yet.

Curated by Brian Yanish - MarketingHits.com
My name is Brian Yanish & yes I am a nerd. Now that I got that out of the way, what do I really do? I'm the founder of MarketingHits, a company that helps other businesses find new ways to connect with customers online. http://www.MarketingHits.com