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Build Great SEO Friendly Mobile Websites


15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
Martin (Marty) Smith's curator insight, October 6, 2013 2:58 PM

Great SEO Moz tips here about a tricky subject - how to build SEO friendly mobile websites.

How to Perform a Complete SEO Audit for Your Website


Doing a complete SEO Audit is not an easy task. You need to approach this from different angles, have a defined structure of what you wish to accomplish and use the right tools to get the job done efficiently.

In the past, only a few experts were able to tackle such a big task. Nowadays, there is so much information on this topic and there are so many free tools available that it has become very practical for any of us to perform complete SEO audits for the sites we own.

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5 Easy SEO Tips From ScentTrail


SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.

Brian Yanish -

Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.  

Martin (Marty) Smith's curator insight, January 10, 2013 12:07 PM

After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good. 

Here are the 5 SEO Tips this piece shares: 

* Keywords in URL.

* Keywords in image Alt text.
* Tell a story with Keywords.

* Content With Call To Action is King

* Be consistent With Other Marketing

Easy right? What are your 5 favorite EASY SEO Tips? 

Martin (Marty) Smith's comment, January 11, 2013 8:14 AM
Spiders still need context Brian so you note to the designer was correct. Correct alt text has been a particular challenge for me with many designers. I prefer to have file names with keywords too, but good luck selling that idea to a designer (lol). M

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]


Read some tips about how to be an SEO super star from top industry experts.

Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books."

These books were not like other books you may stumble upon. They were fat and heavy, dirtied your fingers, and configured your eyes into a permanent squint-mode with their tiny type. These yellow books were dangerous creatures, indeed.

How else could consumers find what the businesses they were looking for, though? Well fortunately, the consumer search landscape has drastically transformed since then. Instead of flipping pages, we type. Instead of squinting our eyes for the right match, search engines do the matching work for us. In this new world of search -- new in the grand scheme of things, at least -- it's critical for businesses to understand how to properly optimize their online presence for search.

To help you master SEO, we rallied some of the top experts in the industry to help clearly explain how to tackle every aspect of SEO.

These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization. Check out their expert tips in this infographic (which you can feel free to embed on your own website using the embed code below), and then have a look here for a quick explanation of what these tips mean for your search marketing strategy. You can also download the complete 61-page guide, Learning SEO from the Experts, to learn more from them.

Infographic: SEO Outsourcing


new blog post: Infographic: SEO outsourcing - Since the early days of SEO a big question has been: Should we outsour...
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How to Improve Google Page Quality Scores


How to Improve Google Adwords Quality Scores...

Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure that users get the most relevant sites regarding content, combined with the best navigation and ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.
High quality scores (7-10) result when Google deems your landing page, keywords, and ads as something worthwhile for people to check out. It means that each of these things are useful and highly relevant to the keywords you’ve purchased. The great thing about high quality scores is that they lower your click costs.
Low quality scores (1-5) happen when the same sources mentioned above is held in low-esteem by Google, because it regards your site as non targeted or irrelevant to viewers.
Keywords are essential to your quality score, and some effective ways to use keywords to your benefit are: keyword choice, grouping similar words together, and selecting the right amount. Your ads should be highly targeted, and make sure your landing page is based on these three factors: relevant and original targeted content, transparency, and ease of navigation...

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5 Sites to Boost Your Local SEO


Local searches allow businesses to get their names noticed by customers in their area. Boost your local SEO with these 5 powerful sites.

Local searches allow businesses to get their names noticed by customers in their area, but taking advantage of local searches can be difficult for business owners that are unfamiliar with local sites. If a business wants to rank for competitive search terms in their local market, they can normally benefit from backlinks from sites that boost local rankings.

While each area and type of business is different, [here] are five great sites to boost your local links.

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