When it comes to eCommerce websites, there are generally two main options for business owners to consider. You can choose to go for a bespoke solution, which provides you with a website that is custom coded to your exact requirements.
Alternatively, you can choose an ‘off the shelf’ package that provides you with a number of templates that can be customised, resulting in a ready made eCommerce website. When customising off the shelf packages, there will inevitably be things that you want to change or functionality that you want to add, which you may not be able to within the limitations of the package. New businesses in particular may often overlook the more sophisticated functionality necessary to help them secure improved conversion rates or help them differentiate from their competitors.