Google’s vice-president of display advertising Neal Mohan has given millions of owners of desktop websites some reason to cheer about.
Neal’s acknowledgement of the flexibility in user behavior towards internet surfing comes through in his statement that “if you’re just focusing on mobile, you’re solving yesterday’s problems”. Point taken! Because the modern day user keeps on moving from device to device during different intervals of the day to aid his constant urge to stay connected for solutions of myriad kinds.
An average internet surfer could be using his hand-held device for quick searches, catching up on emails, reading, browsing, or consumption of exclusive mobile-optimized services in the app domain, and he shifts to a desktop or laptop when in greater need. This user behavior has been pushing top brands to acquire a mobile-first technology, and this is precisely where owners of all desktop websites, especially business websites, need to understand that they too can tap into the diverse interests of today’s users by positioning themselves in a mobile-friendly environment.
Let’s take a look at 15 considerations that unarguably say that a mobile website is an added advantage in today’s multi-polar user environment.