...Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate? Using the five techniques laid out in this previous article, five persuasive web design techniques, I’ll be taking a look at various ecommerce homepages that either tick one, or even all of the following persuasive design boxes....
The human brain is wired to see structure, logic, and patterns. It helps us make sense of the world. For example, what do you see when you look at this image? If you're like most people, you probably see a triangle. But in reality, what’s really there are three white “pac men.” We see the triangle because our brains take the ambiguous visual information and organize it into something that makes sense to us—something familiar, orderly, symmetrical, and that we understand. When this cognitive process kicks in, our minds make a leap from comprehending all of the elements as individual and
Check out these creative style guides for some unique branding inspiration.
When it comes to building a memorable brand, it's all about consistency.
When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.
Do you want to make your WordPress blog more social media-friendly?
Looking for easy-to-use solutions?
WordPress plugins are simple to install and make it easy for you to incorporate socially focused functionality on your blog.
In this article, you’ll discover eight plugins to socialize your WordPress blog.
Facebook’s Business Manager introduced a new Campaign Planner feature.
As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email.
Facebook had not yet responded for a request for comment at the time of this post.
How we consume the web changes how we design websites. Mobile devices and the trend towards responsive design push designers to find ways to maximize web experiences for everyone, no matter what device(s) they’re using.
These 17 trends — 16 for this year, plus 1 for the future — respond directly to the evolving ways we move through
Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it.
Should you use it?
Parallax shouldn’t be used just for the heck of it. Although it makes your website stand out, it can get frustrating for users who came to your site for more than just to play around and admire the design. Users want their information right away and don’t want to waste time on scrolling through 20 animations.
However, parallax is particularly helpful when you want to tell a story. An interactive, parallax website can be very engaging because the user controls the pace of the story. You can take users on your journey by making them scroll down your website.
This post will explore seven great examples of interactive scrolling websites and how they use parallax to tell a story.
Now more than ever, businesses are focusing on creating delightful mobile website experiences.
After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that's crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.
Going forward, Google will only continue to raise the bar for what it considers to be mobile-friendly (including page load time) and reflect that in its algorithm updates. So if you haven't been focusing on improving your mobile experience, you'd better prioritize it now, or your search ranking could really suffer.
There are thousands of eCommerce web design examples available on net for inspiration, but its not easy to find inspiring examples of e-commerce web design. So today we are rounded up 15 New ecommerce web design examples for for inspiration. In this post we just added only inspiring examples of Ecommerce Web design.
Trends in web design, like fashion trends, come and go. Sometimes trends are dictated by necessity (like responsive design). Other trends are industry shifts, such as the change from skeuomorphism to flat design.
The decision to follow a trend must depend on the needs of your users and your business. The decision should never be based solely on “it’s what the cool sites are doing”. Fads fade. A site built only on trends quickly becomes out of date.
With that in mind, let’s look at the design trends that you might want to think twice about using.
In the early days of the internet, most websites were built and managed by IT departments. Today, website design has become an industry all on it’s own. Great web designs have lead some businesses to grow and prosper. While bad web presences lead others to fail. Your website is way more than a validation tool. For many of your prospective customers it’s your digital front door. Let’s take a journey through the past 20+ years and look at some of the most influential website designs and how they have impacted the industry as a whole.
Classic never gets old. Although the hamburger menu button is listed in website design trends of this year and other dynamic, multimedia-powered solutions are gaining more and more popularity, a time-proven way of arranging menu options in a horizontal line and compactly placing it on the top of the page is still a favorite choice for designers.
As well as its compact size, it has another great advantage over others: everyone knows how to use it. It is simple, straightforward, transparent and obvious. Although it is deprived of unexpected behavior or the wow factor, it is a viable and feasible way to make visitors feel that they are in control. The more so, you can also add some icing on the cake by transforming it into an integral element of a theme.
In Brand Perfect’s survey of top retailers, 29% of shoppers said poor design was a major reason for aborting an online shopping session. Remember rotating sliders that were on just about every website you went to? It turns out they were terrible for conversions.
You work hard to create web pages.
You spend countless hours researching your target market.
You put a ton of effort into writing copy that maximizes website conversions.
Are you wasting that energy by using a design that looks cool, but stops visitors from taking the next step in your sales process?