When you start creating your landing pages, it’s only natural to make mistakes. And yes, it is cliche to say – but you WILL learn from them. However with this post I want to save you from making 4 of the most costly mistakes we see landing pages make.
The mistakes you can make when it comes to creating the best landing page for your product or service are too many to list. Some are relevant to Lead Generation Landing Pages, some to eCommerce, some mistakes we see are relevant to Information Portals, and so on. I had to narrow this post down to just 4 mistakes because I could write a 200 page book on just Ecommerce conversion tactics (actually it’s 193 pages), but I want everyone who reads this to take away 4 things they can do to optimize their landing pages to increase conversions.