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How Good is Your Website, Above the Fold? #websitedesign

How Good is Your Website, Above the Fold? #websitedesign | WebsiteDesign | Scoop.it
Effective website design is a delicate balance of several things, including visual appeal, good content, search engine optimization, conversion optimization, visitor navigation, and so on. Utilizing the ‘above the fold’ area (the place people see without scrolling) of your website is very important. It’s not only important for the purposes of maximizing your ability to convert website visitors into customers — it’s also important for your search engine optimization efforts.

In the world of copywriting, the headline is vital. But after that headline, the first paragraph is also very important. You’ve got a brief window of opportunity to hook the reader. If you don’t do it fast, you’ll lose their interest, and they’ll bounce.
In the world of web design, the above the fold area of your site is the area that people first see.

In fact, many people get the vast amount of their impression of you from the “above the fold” area. There’s a tiny window of opportunity here. You need to strive to have the right elements in place otherwise they’ll never scroll beyond what they can see on their screen.
Don’t rely on saving the best for last in online marketing.

Blending good web design and good copywriting elements on every page of your site is important and can help increase the chances that visitors will become customers. Beyond a good-looking site with text and images, that are easy to decipher, here are some things to keep in mind:
Brian Yanish - MarketingHits.com's insight:

Start with step one: is your website call-to-action above the fold?

 

Remember you only have 2-5 seconds to get a new visitors attention and take an action on your site




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53 Must-Have Features of Local Business Websites #Infographic #websitedesign

53 Must-Have Features of Local Business Websites #Infographic #websitedesign | WebsiteDesign | Scoop.it

Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts.

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9 Free to Use Wireframing Tools

9 Free to Use Wireframing Tools | WebsiteDesign | Scoop.it
We all know that wireframing is a great way to test ideas in our UX projects but we also know that there are a ton of wireframing tools available to do it with. It can be hard to choose the right tool but one of the easiest ways to get an idea – is to get hands on with the tool and have a play with it.
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Adaptive vs. Responsive Design #websitedesign

Adaptive vs. Responsive Design #websitedesign | WebsiteDesign | Scoop.it

The differences between responsive and adaptive design approaches spotlight important options for us as web and app designers. Choosing with insight can empower you to plan and execute your designs with better aim, purpose and results.

 

With the pervasiveness and diversity of mobile devices, as designers we need to cater to the variety of screen sizes. This is a challenge that every web and app designer currently faces. From the giant corporate monitor to the smartwatch, there are a huge number of ways that users can access information online today. Designers looking to bridge the gap between devices have two options for their designs: the adaptive site or the responsive site.

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You Can Use 404s to Boost Your SEO. Here’s How. #seo #websitedesign #searchengineoptimization 

You Can Use 404s to Boost Your SEO. Here’s How. #seo #websitedesign #searchengineoptimization  | WebsiteDesign | Scoop.it
The dreaded 404 error page.

We’ve all encountered it at some point.

And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site.

You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball.

If you’re not sure what a 404 page is, let’s look at a formal definition.

According to Google,

A 404 page is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted or they’ve mistyped a URL).

Here’s what an ugly, generic 404 looks like:
Brian Yanish - MarketingHits.com's insight:

Very interesting article on how your 404 page can help with your seo.

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20 Awesome Search & Filter UI Designs Inspiration | Web & Graphic Design

20 Awesome Search & Filter UI Designs Inspiration | Web & Graphic Design | WebsiteDesign | Scoop.it
E-commerce and portfolio sites are probably the most common use case for utilizing search filtering. So here are 20 Awesome Search & Filter UI Designs for
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50 Gorgeous Color Schemes From Award- Winning Website Design

50 Gorgeous Color Schemes From Award- Winning Website Design | WebsiteDesign | Scoop.it

Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone’s attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in.


This is why one of the most powerful tools in a designer’s arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way.


As a non-designer, I often find it difficult to find just the right colors for my amateur projects. Whether I’m creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant?


Unless you’re a seasoned designer, it takes time and effort to find a color combination that works, which is why the design team at Visme decided to provide our users with a handy list of beautiful color schemes from websites that have been recognized by Awwwards, the most prestigious award for Web designers and developers....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 12:15 PM

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

GwynethJones's curator insight, April 15, 10:00 PM

LOVE me some colour schemes!

Anne's curator insight, April 17, 8:29 AM

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

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Psychologist reveals optical illusion you have to scroll to see

Psychologist reveals optical illusion you have to scroll to see | WebsiteDesign | Scoop.it
A Japanese psychologist created what looks like nothing more than a black and white checkered image, but lurking in the design is a man’s face - and you have to scroll up and down to see him.
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Facebook's Logical Grid Concept is More Power to the Keyboard!

Facebook's Logical Grid Concept is More Power to the Keyboard! | WebsiteDesign | Scoop.it

Every web developer should keep an eye on Facebook’s Code blog. Other than the fact that it’s the official blog on one of the most influential web service online today, Facebook Code is a gem for any developer looking to have a look at cutting edge technologies that are shaping the web and, obviously, their career.


Let’s be honest, when was the last time when a logical grid was your concern?


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Responsive Website Design – 15 New Examples #WebsiteDesigning 

Responsive Website Design – 15 New Examples #WebsiteDesigning  | WebsiteDesign | Scoop.it
New Responsive HTML5 / CSS3 simple, clean and Professional Website designs. All websites comes with unique page style, awesome slideshows and beautiful color
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How to Use Facebook Page Engagement Custom Audiences 

How to Use Facebook Page Engagement Custom Audiences  | WebsiteDesign | Scoop.it
Want more ways to retarget people on Facebook? Discover how to build six new custom audiences based on Facebook page engagement.
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 Improve Your Conversions By Using The Psychology of Color #infographic

 Improve Your Conversions By Using The Psychology of Color #infographic | WebsiteDesign | Scoop.it
This infographic will show you how to pair colors and increase your conversions. Are you ready to start using colors to get more results?
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10 UX Rules Every Web Designer Should Live By #websitedesign

10 UX Rules Every Web Designer Should Live By #websitedesign | WebsiteDesign | Scoop.it

You can create the most jaw dropping design in the world and it won’t succeed if it doesn’t satisfy usability. Everything from a toothpick to a commercial

 

UX is short for user experience a web user acquires when surfing on a website and interacting with its elements and features. If the experience is choppy and mal sought, then the website is nothing by floating garbage on the internet no one will care about. UX can single handedly decide if a website can be used or sold hence making it count is imperative for the designer. In this article, we will share 10 cardinal rules regarding usability every web designer must know before taking the website to its final stages of completion.

Brian Yanish - MarketingHits.com's insight:

Today's website users expect your site to be user friendly, if not they may leave and never come back. Thinking about the user when designing a website is key.

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7 Critical Web Design Mistakes to Avoid

7 Critical Web Design Mistakes to Avoid | WebsiteDesign | Scoop.it
Before hiring a web designer or doing it yourself for designing your business website, a number of things need to be avoided at the onset.
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Website Designing Company in Delhi's comment, February 3, 5:24 AM
great pin. know how to re-design your website according not to your interest but user interest.
Website Designing Company in Delhi's curator insight, February 3, 5:25 AM
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Cognitive psychology for UX: 7 Gestalt principles of visual perception

Cognitive psychology for UX: 7 Gestalt principles of visual perception | WebsiteDesign | Scoop.it
The human brain is wired to see structure, logic, and patterns. It helps us make sense of the world. For example, what do you see when you look at this image? If you're like most people, you probably see a triangle. But in reality, what’s really there are three white “pac men.” We see the triangle because our brains take the ambiguous visual information and organize it into something that makes sense to us—something familiar, orderly, symmetrical, and that we understand.  When this cognitive process kicks in, our minds make a leap from comprehending all of the elements as individual and
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20 Stunning Examples of Brand Style Guides

20 Stunning Examples of Brand Style Guides | WebsiteDesign | Scoop.it

Check out these creative style guides for some unique branding inspiration.

 

When it comes to building a memorable brand, it's all about consistency.

 

When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.

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8 Social WordPress Plugins to Improve Your Blog

8 Social WordPress Plugins to Improve Your Blog | WebsiteDesign | Scoop.it
Do you want to make your WordPress blog more social media-friendly?

Looking for easy-to-use solutions?

WordPress plugins are simple to install and make it easy for you to incorporate socially focused functionality on your blog.

In this article, you’ll discover eight plugins to socialize your WordPress blog.
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Venkatesh Iyer (venkyiyer.com)'s curator insight, November 24, 2016 12:04 AM
I like, because I gained from the contents. Just read about a plugin I like and am going to use.
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Facebook Is Driving Advertisers to Decrease Load Times for Mobile Websites

Facebook Is Driving Advertisers to Decrease Load Times for Mobile Websites | WebsiteDesign | Scoop.it
Facebook is putting more pressure on brands to speed up their mobile websites so more users will stick around after clicking on an ad. On Wednesday, Facebook started preloading ads even before anybody clicks on them.
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Web Design Trends for 2017 #websitedesign

Web Design Trends for 2017 #websitedesign | WebsiteDesign | Scoop.it

Websites are one of the most crucial parts of any business, and it’s imperative brands keep up with the latest trends and technology surrounding Web development in order to meet visitors’ expectations.


 

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16 of the Best Examples of Beautiful Blog Design

16 of the Best Examples of Beautiful Blog Design | WebsiteDesign | Scoop.it
Check out these examples of beautiful blog homepage designs.
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The Business Value of User Experience Design #Infographic

The Business Value of User Experience Design #Infographic | WebsiteDesign | Scoop.it
Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue.
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Facebook Adds Campaign Planner Feature to Business Manager

Facebook Adds Campaign Planner Feature to Business Manager | WebsiteDesign | Scoop.it

Facebook’s Business Manager introduced a new Campaign Planner feature.


 


As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email.


 


Facebook had not yet responded for a request for comment at the time of this post.

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Website Features Checklist: The Ultimate Must-Haves for Your Site

Website Features Checklist: The Ultimate Must-Haves for Your Site | WebsiteDesign | Scoop.it
Website Features Checklist: The Ultimate Must-Haves for Your Site by Douglas Karr on MarTech
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Top 5 eCommerce Website Design Trends in 2016 #websitedesign

Top 5 eCommerce Website Design Trends in 2016 #websitedesign | WebsiteDesign | Scoop.it
The eCommerce business one started as an experiment, has grown as one of the biggest business assets with internet serving as its backbone. But with the rapid
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What Top Companies Know About Analytics (That You Don’t)

What Top Companies Know About Analytics (That You Don’t) | WebsiteDesign | Scoop.it
A revealing Salesforce survey showed that top companies all have these things in common when it comes to analytics. Is yours one of them?
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10 Website Mistakes Even Great Marketers Can Make

Great slideshow with tips for websites, many of these tips can also be applied to social media.

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