Via massimo facchinetti
When it comes to running a small business, your website is the face of your company. Often, the website is the first impression that potential customers will get of your business, so it’s important that it looks professional, reputable, and attractive. It often seems like design trends change too quickly to keep up, however keeping up to date with design trends and having a modern and attractive design will make a good impression on your customers.
Although it’s not necessary to follow every trend, it’s a good idea to re-evaluate your website if there are big changes in the web design industry. We’ve put together a list of the top web design trends for small and medium businesses in 2015.
In 2016, ecommerce websites may start to look a lot more alike as designers use a similar set of user interface design patterns, employ cards and card-like layouts, and even use similar ways to get new email subscribers.
Often changes in site design are the result of changes in site usage. In 2016, mobile site use is driving nearly every trend on this list. Design patterns are providing shoppers with similar and convenient shopping experiences. Card layouts work as well on a smartphone as they do on a large screen, and even dynamic content may improve experiences across devices.
There are hundreds of ways to create a beautiful, functional website. Every designer (and every company) has his or her own aesthetic. Sometimes, these aesthetics come together to create something truly unique. However, there are patterns in the web design world, and some design styles are more popular than others.
Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.
These are all important parts of great website design. After all, they're what can make or break a new site visitor's first impression of your site. But what about the more nitty-gritty parts of great website design -- like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?
This talk will introduce you to the basic tools of user-centered and visual design. It's targeted at developers and anyone else who wants to improve the design of their websites, mobile apps, resumes, slide decks, and so on. It's a very quick intro, so for a more in-depth look, including other aspects of product design such as marketing and data-driven development, see the book "Hello, Startup": http://www.hello-startup.net/
WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.
"What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content appears as it would when it's live.
In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to get a clearer sense of what you're creating as you're creating it. In Adobe Dreamweaver to Google Web Designer to the HubSpot Marketing Platform, WYSIWYG editors are simplifying the way we produce content.
But did you ever stop to think about where they came from? Let's explore.
Cheat sheets are amazingly handy quick reference resources that are time saving and educational, so we should probably all use them at one time or another.
For frontend development, cheat sheets are especially helpful as most of us cannot commit every snippet, tag, etc, to memory. Just like language, there are times our brains go blank and a word we are trying to bring to memory just won’t come – it doesn’t mean we don’t know it, just that we can’t think of it right now. Of course, cheat sheets for words failing us don’t exist unless they are called dictionaries! So even if you think you know your subject inside out, a few handy cheat sheets can still prove invaluable.
As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly.
There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too!
In the past, gathering data around mobile performance and business metrics has been an iffy proposition. The proportion of mobile traffic that converts to paying customers hasn’t always been significant enough to provide the basis for a meaningful study into the impact of website performance on mcommerce.
Sure, you could always make the argument that delivering a faster mobile experience is an essential ingredient in delivering a better user experience overall. After all, the average online shopper visits a site 6.2 times, using 2.6 different devices, before completing a transaction. But this argument doesn’t convince the die-hards who still believe two things:
- mobile shoppers are tolerant of slow load times, and
- slow mobile load times don’t have a significant impact on conversions (and ultimately revenue).
Sign up forms are the trickiest web pages to design. Including and excluding certain form elements affects the conversion rate. The designer’s job is to figure out which elements they should include or exclude.
Confirm Password Fields Lower Conversion Rate
Many think the confirm password field is necessary to include when creating a password. This is because a password field masks the user’s input. If users mistype their password, they won’t recognize it. The confirm password catches typos by prompting users to type their password twice.
While the confirm password field seems sensible, including it can lower your conversion rate. This research study found that the confirm password field was responsible for over a quarter of all users that abandoned their sign up form. It was also responsible for hundreds of user corrections, including field refocuses and deletes.
Once they removed the confirm password field and replaced it with an unmasking option, the number of user corrections decreased. Not only that, but it increased form starts, completions and the conversion rate.
Web designing is complicated work. To make it successful, you need to adapt to various ideas of the society to suit their needs. The logic there is to make a website which would look beautiful to the eye in the first glance. Because you see, most users decide whether they like a website or not in the first second of them seeing it. It is true in every sense, that if your web design does not suit needs, it will be closed soon after it is opened.
Inspiring Sites of the Week is the weekly series where we feature the latest and hottest websites targeting the design world from around the globe. If it’s creative, unusual, has great functionality and is built using cutting-edge technology we feature them here. Get inspired by the best designs in the industry in the hundred and first edition of the series.
These days creating a website is not easy. It requires more than one resource to complete it. It’s getting more and more complicated to complete one website including consistent design, optimized layout, search engine and user friendly site. It should also ensure to meet the business objectives and create enjoyable experiences for users.
A lot has been spoken of light user interface elements and they have been showcased widely either as concepts of working products over the years, but what about their dark counterparts? We have some equally good or even better user interface elements in dark colours, but in general we do not opt for them for our projects.
So, in this article we will be showcasing some of the most beautiful examples of dark UI design that we have on the Internet posted either as concepts or working app
Google’s Material Design guidelines have elevated the concept of user interface design to a whole new level. It has spearheaded web and mobile application development. Material Design principles allow users to have a uniform browsing experience across various Google platforms for desktops, laptops, tablets and mobile devices. Hence, it is gaining prominence in mobile app design as well. There are a gamut of user interface design tools and tutorials on how to make an app using Material Design features. Front-end design frameworks like Materialize and such other tools are also in high demand. In short, Material Design has enabled UI designing to acquire a special place in the entire process of UX design and development.
Composition and balance are two major properties of great design work. Contrast often accompanies these two visual properties where the designer creates certain areas that draw more attention than others.
Crisp contrasting areas should be used sparingly but appropriately. I’d like to cover a few uses of contrast in relation to web design and how this can affect the overall layout design style.
It takes years of practice to reach a level of competency that best suits your vision. But the more you practice the better you’ll get and the quicker you’ll recognize problems in a design. When using contrast seek a visual balance to create some areas that require more attention that others.
Web design has vast expanding avenues with so many design elements constantly being added to the design frame. While this offers designers a platform to experiment with their design space, sometimes too much of innovation backfires, seriously affecting their web design architecture.
Here, you’ll find a little smattering on 7 deadly web design mistakes that both pro and novice web designers must know about.
Making the navigation responsive in mobile emails is a key area in improving usability by offering functional links to a message and guiding recipients to your site, even if they aren’t receptive to the particular message or offer in the message itself.
Today, on average, half of all emails are opened on a mobile device so it’s critical to ensure they are easy to read and interact with whichever device they are being viewed on. Thanks to responsive email techniques you can choose different email design patterns when it comes to navigation.
The days of “above the fold” are over.
Long scrolling, single-page sites, and infinitely scrolling sites are becoming more and more common lately, and it’s no mere trend or coincidence. Web design in general has been moving in this direction for years now, and the recent popularity of long scrolling is the decisive result of current functionality issues and user tastes. Now is the right time for long scrolling, and for good reason.
Pricing pages are clutch. Everything in the marketing process boils down to a single, critical, all-important page: The pricing page.
And for some businesses, that’s where everything goes totally wrong.
In the first place, the pricing page is an afterthought for development. Second, it’s usually a templated model. Third, it remains untested by CROs. Fourth, it is not designed with an eye to buyer psychology.
These problems and a host of others plague online price pages. The result is that pricing pages are not as effective as they could be.