Landing pages are a great tool for getting prospective customers to act upon unique marketing campaigns via a clear call to action—whether that means filling out an online form, signing up for a free-trial, or actually making a purchase. In addition, landing pages enable marketers to easily track the effectiveness of individual marketing campaigns through the measurement of click-through-rates and numbers of acquired leads or customers.
Landing pages have two goals:
- Drive prospects to the page, and
- Get prospects to take action once there.
Here are 9 ways to optimizing the conversion performance of your landing pages.