This seems to be the year of the website redesign. So many companies and startups are relaunching brand new websites, and with good reason. Technology is changing, design trends are coming and going, how sites are used is changing, even things such as social media and community interaction are changing and shaping how websites should look and function.
Redesigning websites today isn’t just about changing the look and feel. With technology changing and different problems needing to be solved, redesigning and overhauling websites goes much deeper than just the way they look. The functionality, presentation, how they load, and how well they can be updated are all things that are prompting website redesigns on the daily basis.
Feel like you could be getting left in the dust with everyone around you launching new websites? Below are several questions to ask yourself when it comes to your own website to see if it is time to join everyone else in the year of the website redesign.
Is your website responsive?
There has been a very big push in the last couple of years to make websites more device friendly. With a multitude of various devices able to access the Web now, the web design community has made it clear that it is time to rethink the way we design websites. It is no longer good enough to design a website for a desktop or laptop computer, especially with millions of people accessing the Web on their smartphones, tablets, TVs, gaming, and music devices. This really became apparent thanks to Ethan Marcotte who in May 2010 published an article entitled “Responsive Web Design” which has now become the foundation of the growing need to make sites work on all devices without hindering user experience. (If you have no idea what I am talking about, then that article will help clear things up for you.)