Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone’s attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in.
This is why one of the most powerful tools in a designer’s arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way.
As a non-designer, I often find it difficult to find just the right colors for my amateur projects. Whether I’m creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant?
Unless you’re a seasoned designer, it takes time and effort to find a color combination that works, which is why the design team at Visme decided to provide our users with a handy list of beautiful color schemes from websites that have been recognized by Awwwards, the most prestigious award for Web designers and developers....
Every web developer should keep an eye on Facebook’s Code blog. Other than the fact that it’s the official blog on one of the most influential web service online today, Facebook Code is a gem for any developer looking to have a look at cutting edge technologies that are shaping the web and, obviously, their career.
Let’s be honest, when was the last time when a logical grid was your concern?
You can create the most jaw dropping design in the world and it won’t succeed if it doesn’t satisfy usability. Everything from a toothpick to a commercial
UX is short for user experience a web user acquires when surfing on a website and interacting with its elements and features. If the experience is choppy and mal sought, then the website is nothing by floating garbage on the internet no one will care about. UX can single handedly decide if a website can be used or sold hence making it count is imperative for the designer. In this article, we will share 10 cardinal rules regarding usability every web designer must know before taking the website to its final stages of completion.
Brian Yanish - MarketingHits.com's insight:
Today's website users expect your site to be user friendly, if not they may leave and never come back. Thinking about the user when designing a website is key.
The human brain is wired to see structure, logic, and patterns. It helps us make sense of the world. For example, what do you see when you look at this image? If you're like most people, you probably see a triangle. But in reality, what’s really there are three white “pac men.” We see the triangle because our brains take the ambiguous visual information and organize it into something that makes sense to us—something familiar, orderly, symmetrical, and that we understand. When this cognitive process kicks in, our minds make a leap from comprehending all of the elements as individual and
Check out these creative style guides for some unique branding inspiration.
When it comes to building a memorable brand, it's all about consistency.
When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.
Facebook is putting more pressure on brands to speed up their mobile websites so more users will stick around after clicking on an ad. On Wednesday, Facebook started preloading ads even before anybody clicks on them.
Websites are one of the most crucial parts of any business, and it’s imperative brands keep up with the latest trends and technology surrounding Web development in order to meet visitors’ expectations.
Facebook’s Business Manager introduced a new Campaign Planner feature.
As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email.
Facebook had not yet responded for a request for comment at the time of this post.
How we consume the web changes how we design websites. Mobile devices and the trend towards responsive design push designers to find ways to maximize web experiences for everyone, no matter what device(s) they’re using.
These 17 trends — 16 for this year, plus 1 for the future — respond directly to the evolving ways we move through
Believe it or not, your mobile website is the only version of your site some of your customers and prospects will ever see. In the United States this year, nearly one in 10 internet users will only go online with a mobile device. Fifty-one percent of consumers’ internet time is now spent on mobile, and 42 percent of B2B purchasers do product research on their phones.
Brian Yanish - MarketingHits.com's insight:
Many of my clients see 80% of their website visitors are mobile users.
Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it.
Should you use it?
Parallax shouldn’t be used just for the heck of it. Although it makes your website stand out, it can get frustrating for users who came to your site for more than just to play around and admire the design. Users want their information right away and don’t want to waste time on scrolling through 20 animations.
However, parallax is particularly helpful when you want to tell a story. An interactive, parallax website can be very engaging because the user controls the pace of the story. You can take users on your journey by making them scroll down your website.
This post will explore seven great examples of interactive scrolling websites and how they use parallax to tell a story.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.