In Brand Perfect’s survey of top retailers, 29% of shoppers said poor design was a major reason for aborting an online shopping session. Remember rotating sliders that were on just about every website you went to? It turns out they were terrible for conversions.
You work hard to create web pages.
You spend countless hours researching your target market.
You put a ton of effort into writing copy that maximizes website conversions.
Are you wasting that energy by using a design that looks cool, but stops visitors from taking the next step in your sales process?