Website Usability, Writing for the Web, Design for the Web
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Website Usability, Writing for the Web, Design for the Web
These topics will focus on these three things: Website Usability, Writing for the Web, Design for the Web
Curated by Sarah Miller
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affiliate marketing tips

affiliate marketing tips | Website Usability, Writing for the Web, Design for the Web | Scoop.it

Learning the best methods and techniques of affiliate marketing is made easier when you search online.


Via Sharon Cosgrove
Sarah Miller's insight:

This article was pretty basic but also pretty interesting! It discussed tips that can be used when you are using affiliate marketing. It is nice to know some tips if you are going into affiliate marekting totally blind. Good article!

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Meagan Cooper's curator insight, April 10, 2013 4:00 PM

Another fairly basic article on affiliate marketing. This one focuses more on tips though so that you, as the marketer, are able to take them and utilize them in order to optimize your ability to use affiliate marketing. Worth the read if you're looking for some good tips.

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Impact Of New Facebook’s Update On Affiliate Marketing

Impact Of New Facebook’s Update On Affiliate Marketing | Website Usability, Writing for the Web, Design for the Web | Scoop.it
Two days ago Mark Zuckerberg announced the new look with an improved news feed for Facebook. It may make the users again fall in love with Facebook.

Via Manish Dhane
Sarah Miller's insight:

A lot of social media websites that you go on these days are obviously associated with affiliate marketing. Facebook, twitter, and youtube are just a few to give some examples. This article talks about the positive impact that affiliate marketing has given Facebook. 

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13 Mistakes to Avoid When Writing for the Web

13 Mistakes to Avoid When Writing for the Web | Website Usability, Writing for the Web, Design for the Web | Scoop.it
When writing for the web, there is a considerable amount of thought and structure that will need to go into each of your writing projects. Because of this, sometimes simple key technical and SEO factors of your posts can get overlooked.

Via Philippe Trebaul
Sarah Miller's insight:

I found this article to be very interesting! It was neat to see that different types of mistakes that people everyday commonly make when writing on the web. I am guilty of making some of these mistakes so I definitely learned something new! It was crazy to see the common mistakes that don't really seem like mistakes to you but when you really look into it they are mistakes that should try to be avoided. Really enjoyed this article. 

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Cody Davis's curator insight, March 12, 2013 1:23 AM

this small but yet great article is very great for a reader to look over because it gives great insight on 13 mistakes to avoid when wtiting for the web. if you fallow these steps and make sure you dont to them you will be very successful. Just some of the mistakes are not getting to the point quickly, incorrect formatting, lack of information sources and having a bad title.

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USEFul - A Framework To Automate Website Usability Evaluation Pt 1 | Usability Geek

USEFul - A Framework To Automate Website Usability Evaluation Pt 1 | Usability Geek | Website Usability, Writing for the Web, Design for the Web | Scoop.it

USEFul (USability Evaluation Framework) is a web-based program developed by Justin Mifsud that automatically carries out the usability evaluation of a website...


Via Mario K. Sakata, Fred Zimny
Sarah Miller's insight:

This is a basic Scoop It that is basically the framework to automate website usability. There is not a lot to say about this scoop it because summarizing it up in a couple words is that is a framework that is useful for website usability. 

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Website Usability Testing Boosts Profitability

Website Usability Testing Boosts Profitability | Website Usability, Writing for the Web, Design for the Web | Scoop.it

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites?

 

SUMMARY: Usability tests help marketers see how their sites really work - Reviewing online-chat transcripts can help business-to-business marketers understand why website traffic is not correlating to conversion, Richard Levey writes, drawing insight from UserTesting.com's Chris Hicken. Check the notes of sales and support staffs to see if prospects use the same lingo as the website, and use "think aloud" usability testing of sites, which can go beyond shared-screen testing that leaves out nonverbal clues.

 

READ ARTICLE 

Sarah Miller's insight:

The main purpose of website usability is for for marketers all around the world to see how their sites are really working the in the real world. They can review who is looking at their website, the comments being giving to their website and the popularity of the website. 

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Michelle Dutrisac's curator insight, February 24, 2013 5:32 PM

I scooped this article because it demonstrates how website usability may boost profitability. It also gives you questions to ask yourself about website usability when developing a website; questions include topics such as first impressions of website, ease of navigation, as well as if the site works on mobile devices. This article is very insightful and informative; I'd recommend it to anybody who has a website or is in the process of developing one.

Cody Davis's curator insight, March 12, 2013 1:07 AM

This article is a great one to look over becuase it tells you how you can test your website usanility and to boost your profits by doing it. At the bottom of the page you can look at some suggestions to consider in usability testing such as, easy navigation or does your site work on mobile devises.

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Kristin Hall of Google: Mobile Importance in Affiliate Marketing

Kristin Hall of Google: Mobile Importance in Affiliate Marketing | Website Usability, Writing for the Web, Design for the Web | Scoop.it
Kristin Hall of Google speaks about how mobile is driving a shift in consumer behavior and it's material impact on aspects of affiliate marketing.

Via Hannah Kramer
Sarah Miller's insight:

I found this article to be very interesting since it was a first person article and she was talking about the importances of affiliate marketing. There was some things that she listed in this article that I wouldnt of thought of being important, but when you really think about it what she is saying does make sense. I really enjoyed this article!

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Rim Riahi's curator insight, March 14, 2013 1:14 AM

Kristin Hall of Google speaks about how mobile is driving a shift in consumer behavior and it's material impact on aspects of affiliate marketing.

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What Are The Key Ingredients for a Great Marketing Story?

What Are The Key Ingredients for a Great Marketing Story? | Website Usability, Writing for the Web, Design for the Web | Scoop.it

Excerpted from the article: "When you are writing a story for a web or print ad, you need a different approach than if you are writing a novel or even a short story.


You’ve got a limited amount of both space and reader attention to work with, so you have to accomplish a lot in a few words.

 

A novelist can take many pages to establish a character, but you have to do it in a few words. You can’t spend a lot of time setting up a situation or conflict, either.


Here’s are some ways to get around those limitations:

 

1) Use characters and problems already familiar to the reader. Roles like demanding customers, fussy kids, or impatient bosses don’t need a lot of description. They can convey a lot of information in a succinct way.

 

2) Be specific. The protagonist of the story should be much like the targeted buyer. Just as a smart missile homes in on a specific target, you need to shape your story to persuade a well-defined customer."

 

Read the other ones in the original article here: http://www.copyblogger.com/weapons-grade-copy/ ;

 

Thank you Robin Good @RobinGood for the review & sharing this article!


Via Robin Good, Karen Dietz
Sarah Miller's insight:

I also enjoyed this article because it was focusing on writing for the web in a marketing style. Since I am majoring in business marketing at Olds College this article really grabbed my attention and pulled me in to continue reading on what the key ingredients are to a great marketing story. 

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5 Organizational Tips to Improve Website Usability

5 Organizational Tips to Improve Website Usability | Website Usability, Writing for the Web, Design for the Web | Scoop.it
When it comes to building websites, organization is key. Help increase traffic and boost ROI by following these five tips for improving website usability.

Via Marisa Chiulli
Sarah Miller's insight:

Found some excellent information on website usability throughout this particular article! There wasnt as much key information as i would of liked to see but there was information in here that was different compared to other articles that I previously looked at. This articles main focus is organization, it belives that organizatiokn is key, and this is something that I agree with. 

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Michelle Dutrisac's curator insight, February 24, 2013 5:18 PM

I chose to scoop this article because of the useful and important information it conveys. It has a few simple rules for your company's website; these rules include the "three click rule" in which it should only take three clicks for the customer to find what they're looking for (if it's more than that, then your page is difficult to navigate through). You must also ensure your page downloads quickly; sometimes a slow server is the reason, however, if your page is always slow to load, chances are unnecessary additions to your page such as music and banner ads are to blame (take them out). There were many useful tips listed in this article, and I reccommend it to anybody looking to create a website for their business.

Meagan Cooper's curator insight, March 3, 2013 3:29 PM

Great tips if you are looking to improve your organizational skills with website usability. I believe organization is crutial when it comes to website usability so this page is excellent for beginners.

Jennifer Delorme's curator insight, March 6, 2013 1:24 PM

Five largely important tips for your website usability:
1- design of your site, F-shape viewing is typically what most user tend to use. which means top left is wheree their eyes go first and lower down they begin to lose interest.
2- fast loading times, so people dont get bored.

3- clear  organization is way more important than having a search bar on your site.

4- three click rule, if it takes more then three clicks for a user to find what they want, its too hard to find.

5- make ALL your pages not just home page, interesting and eye catching because someone may stumble upon any of them.

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25 Examples of Outstanding Ecommerce Website Design

25 Examples of Outstanding Ecommerce Website Design | Website Usability, Writing for the Web, Design for the Web | Scoop.it

With e-commerce websites, the usability of the website and the ease of finding the right products can make a huge difference in terms of sales and revenue. Some effective e-commerce sites use very simple designs in effort to improve usability and simplicity, but other e-commerce sites successfully use more involved designs.

 

In this post we’ll showcase 25 examples of well-designed e-commerce sites for your own inspiration. Here you’ll find a variety of different styles and approaches, but all of them present an attractive presence to online shoppers.

Sarah Miller's insight:

The way a website looks can make or break how long the audience stays at your website. I know for me personally, that website design is a very important part of how long I continue to stay and search on that site. This scoop it goes over a variety of different interesting examples that will help to make very outstanding website designs! 

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