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The Value Of Aligning Search & Social

The Value Of Aligning Search & Social | Website Marketing Solutions | Scoop.it

Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but as social media gradually becomes more important for SEO, it’s also about identity, relationships and content.

 

Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts.

 

Read More: http://searchengineland.com/seo-social-media-alignment-174775


Via Antonino Militello
2DiFore Marketing Solutions's insight:

"Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts." This is a great statement and says a lot about setting your SEO & Marketing strategies for improved placement.

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9Dotstrategies's curator insight, October 29, 2013 1:11 AM

The Value Of Aligning Search & Social....

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The Value Of Aligning Search & Social

The Value Of Aligning Search & Social | Website Marketing Solutions | Scoop.it

Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but as social media gradually becomes more important for SEO, it’s also about identity, relationships and content.

 

Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts.

 

Read More: http://searchengineland.com/seo-social-media-alignment-174775


Via Antonino Militello
2DiFore Marketing Solutions's insight:

"Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts." This is a great statement and says a lot about setting your SEO & Marketing strategies for improved placement.

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9Dotstrategies's curator insight, October 29, 2013 1:11 AM

The Value Of Aligning Search & Social....

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No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | Website Marketing Solutions | Scoop.it

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

 

Find Out More: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Clients always ask how can we on page one in the first position? We have always counseled them on the "content", for we all know it is king in the search enginer world!

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Brent Baltzer's curator insight, June 21, 2013 7:49 AM

New data that, again, shows the advantage of ranking number one for a search query.

Josie's curator insight, June 25, 2013 5:21 AM

Definitely worth knowing!

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The pros and cons of using social media to recruit

The pros and cons of using social media to recruit | Website Marketing Solutions | Scoop.it
Thinking of using social media as part of your recruitment strategy, but want to know a bit more about what you’re getting yourself into first? Keep reading to explore the pros and cons with us.

Via The Fish Firm
2DiFore Marketing Solutions's insight:

Have you tried this yet? Has it been successful for you? Do you find it an intrusion or perhaps its just the right person you've been looking for!

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SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site | Website Marketing Solutions | Scoop.it

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.

 

Without it, your cake is tasteless, boring, and gets thrown in the trash.


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Have you ever had a bland, boring cake? Just think when you have visited a website that shares the same taste, guess they forgot to put in the tasty ingredients! Read on...

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Colleen Gray's comment, April 13, 2013 10:16 AM
Love the comparison. It does simplify it all.
Natalie Gallagher's comment, April 13, 2013 11:37 AM
Yep, I thought that too! I'm very graphically orientated, so that pic works for me :-).
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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | Website Marketing Solutions | Scoop.it

Learn how to optimize your Pinterest presence for search with this simple guide.

 

...if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!

 

Read More: http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspx

 

 


Via Antonino Militello
2DiFore Marketing Solutions's insight:

A picture is worth a thousand words they say....how is your Pinterest board shaping up?

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Érica Ariano's comment, March 25, 2013 9:10 AM
I love it!
iDesign's curator insight, March 27, 2013 7:09 AM

Brilliant! Optimising information to guide design.

Maria Jose Martinez Gimenez's curator insight, April 2, 2013 7:21 AM

Cómo optimizar tu presencia en Pinterest para e-commerces

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Will Social Signals Become The New Link?

Will Social Signals Become The New Link? | Website Marketing Solutions | Scoop.it

What if Social Media integration took over in terms of the future of Search Engine Optimization?  

 

In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap.

 

Read More: 

http://www.searchenginejournal.com/will-social-signals-replace-links/58027/

 


Via Antonino Militello
2DiFore Marketing Solutions's insight:

We all know that content is king to get the rankings on the various search engines....what does social fingerprint look like?

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Pierrick Fischer's curator insight, February 26, 2013 5:42 AM

SEO is an ever-changing field. As of today, SEO specialists are increasingly watching social networks in the construction of their SEO strategy. 

 

From the present, this article explores the upcoming trends in SEO and imagines the rules of the SEO-ruled-by-social game.

 

Devaluating the weight of links for a Page Rank and penalizing social spammers might well become our new field!

 

Marleen van Thiel's curator insight, February 26, 2013 8:49 AM

YEP!!!

Neil Ferree's curator insight, February 27, 2013 8:09 AM

To increase your Social Signals and Social Shares requires you to have a solid Content Marketing System that enables you to create, curate, and syndicate quality content to your top socials so your branded message will resonate to your target audience and amplify your http://bit.ly/RichSnippet so that your brand is top of mind when it comes time to do business

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How Search & Social Will Hit The Fast Forward Button In 2013

How Search & Social Will Hit The Fast Forward Button In 2013 | Website Marketing Solutions | Scoop.it

"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.

 

Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.

 

Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".

 

Find Out More: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364


Via Antonino Militello
2DiFore Marketing Solutions's insight:

We have been sharing for many years why social media is important to your overall marketing strategy, thank goodness we got on the band wagon early!

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Deborah Spector's curator insight, February 18, 2013 4:04 PM

Nonprofit marketers need to focus on quality content and the all important relationship between social and mobile. It’s difficult to overstate the opportunities for engagement and social impact via social & mobile strategies

Philippe Trebaul's curator insight, February 20, 2013 4:47 AM
Comment Search & Social Will cliquez sur le bouton Avance rapide En 2013,...

«Les courbes de recherche et social ont fait des pas de géant dans le passé récent. Même il ya deux ans, les gens étaient sceptiques quant à la relation entre la recherche et les médias sociaux.

 

Avance rapide jusqu'en 2013, et nous sommes aujourd'hui confrontés à une recherche complexe et de grande et de l'écosystème social qui offre un monde de possibilités aux spécialistes du marketing de référencement tout en transformant leur rôle.


L'engagement social est de plus en plus dépendante de la qualité du contenu et de la relation entre le social et mobile, ce qui rend essentiel que les commerçants creuser plus profondément dans la recherche, données sociales, locales et mobiles à comprendre comment il peut influer sur le classement ".


Pour en savoir plus:  http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364


How Search & Social Will Hit The Fast Forward Button In 2013 via @amisant http://sco.lt/...


healincomfort's curator insight, February 20, 2013 10:37 PM

add your insight...

 
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Buy Real Marketing Supports Foiling Ambush Marketing of Olympic Non-Sponsors - Virtual-Strategy Magazine

Buy Real Marketing Supports Foiling Ambush Marketing of Olympic Non-Sponsors - Virtual-Strategy Magazine | Website Marketing Solutions | Scoop.it
Buy Real Marketing Supports Foiling Ambush Marketing of Olympic Non-SponsorsVirtual-Strategy MagazineBuy Real Marketing, world provider of web 2.0 applications to businesses seeking to solidify their social media presence and online credibility to...
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How to Integrate Social Media With Your SEO Campaign

How to Integrate Social Media With Your SEO Campaign | Website Marketing Solutions | Scoop.it

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguinmatures. This has left many people who used to practice the art of SEO wondering where to go.

 

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

 

Many people believe that Search Marketing Integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

 

Find Out More: http://www.huffingtonpost.com/jayson-demers/how-to-integrate-social-m_b_3481016.html


Via Antonino Militello
2DiFore Marketing Solutions's insight:

"Thought leadership" may be an overused buzzword, but as the popularity of content marketing continues to become more pervasive, thought leadership is going to continue to grow in importance. It is important to always know who you are and how to resonate with your audience, period!

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Haifeng LIU's curator insight, August 4, 2013 7:44 PM

SEO and social networks are platforms for promoting our Brands. We build online awareness by creating a good dominating content that fit hoe people are searching for our company

Wu Meng's comment, August 4, 2013 7:47 PM
I thinks that you are right about all things about branding, whom to follow, authorship and all such points. But I think all these point is all about off page activity or what we call it link building work. But till the time your on page and navigation is not perfect, its no use to do any such good link building strategy. I had seen some e commence site whose navigation is such worst that, we need to find where to shop and what to do. At the end visitor leave the website i.e. a high bounce rate. At the end it is surely effect on our total SEO work.

In short, What i want to say that link building plan, strategy is all good things. But we firstly should have to more focus on navigation and other on page things of website.
Joanna Hou's comment, August 19, 2013 4:32 PM
intetrate social media relate the combination of TV newspaper website advertisement, marketing and so on, in terms of SEO campaign, marketers also need to build a perfect marketing strategy to gain more market share
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Social Media & Search Marketing: An Optimized Content Strategy

Social Media & Search Marketing: An Optimized Content Strategy | Website Marketing Solutions | Scoop.it

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

 

Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.

Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Great read on why its important to post relevant information that can be shared by many who follow your brand in the social media world!

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Randi Thompson's curator insight, May 22, 2013 6:02 AM

What are you doing so that people can find you online?  If you are not doing anything... they will find your competitors instead.

Veronique Delannoy's curator insight, May 24, 2013 6:44 AM

Un article pour tenter de comprendre la sacro sainte SEO!!!

Help Traduzioni's curator insight, May 24, 2013 11:14 AM

So what is an Optimized Content Strategy?

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Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | Website Marketing Solutions | Scoop.it

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.

 

SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.

 

Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html


Via Antonino Militello
2DiFore Marketing Solutions's insight:

What came first the chicken or the egg? We have all been trying to figure that out for centuries! But there is a new question.....do you set up your website for SEO rich content or do you concentrate on Social Media postings? Sometimes they go together.....

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OnlineBizInformation's comment, June 21, 2013 10:26 AM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 10:28 AM

With the new age growing up with social media which do you think will come first in the future ?

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Social Media Meta Tags: How to Use Open Graph and Cards

Social Media Meta Tags: How to Use Open Graph and Cards | Website Marketing Solutions | Scoop.it

Do you use title tags and meta description tags? Well of course you do because you already know about the meta tags that can help boost your search engine rankings. 

 

But did you know that meta tags actually affect your social media traffic?

 

Read More: http://www.quicksprout.com/2013/03/25/social-media-meta-tags-how-to-use-open-graph-and-cards/


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Very interesting concept to help increase your traffic!!!

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ConfluenceSocialMarketing's curator insight, March 26, 2013 10:06 AM

Social SEO Tactics.

Randi Thompson's curator insight, March 27, 2013 6:27 AM

How are you using your websites title and meta description tags?  How do they effect search engine traffic?

CJ Referencement's comment, March 27, 2013 8:32 AM
Good Job !
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Power to the people.

Power to the people. | Website Marketing Solutions | Scoop.it
Putting the power of message amplification into the hands of the sharer equalizes the content landscape: the person who understands the myriad behaviors by the many types of people who would be interested in sharing your specific brand of content...
2DiFore Marketing Solutions's insight:

Do you really share well with others? Remember what you were taught as a child, sharing is good for your soul....well it is also good when you share stories, pictures and more for your business!

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Pure SEO Will Die - Social Media Optimization Will Fill The Gap

Pure SEO Will Die - Social Media Optimization Will Fill The Gap | Website Marketing Solutions | Scoop.it

"In our fast changing world it seems that pure SEO strategies are dead. Not least because of Google itself, social media optimization will fill this gap".

 

Read More: http://www.quintly.com/blog/2013/02/pure-seo-will-die-social-media-optimization-will-fill-the-gap/


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Over 5 years ago we counseled our clients to emerse their brand in the social media arena, I guess we were right!

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LaBroi Walton's comment, March 3, 2013 12:53 AM
I couldn't agree more! Our client reports show hard evidence of this today in comparing their Google rankings to competitors.
spzkaz's comment, March 10, 2013 11:45 AM
This information is not surprising to me...not that I know much about SEO, but because I know so little...and so do many more of us who are trying to make a living online. I have gone to social media because I am baffled by conventional SEO.
Pallab Kakoti's curator insight, March 16, 2013 2:54 PM

Get the best insights, reports & best practices on search engine optimization at the ApnaCircle Group on Mastering SEO - http://goo.gl/5wR8v

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Trend alert: 20 animated website designs | Webdesigner Depot

Trend alert: 20 animated website designs | Webdesigner Depot | Website Marketing Solutions | Scoop.it
In order to be a great designer, you need to be on top of the trend before it becomes a trend. Being able to have this sense of what's going to take off is key

Via Rebeca Zuniga
2DiFore Marketing Solutions's insight:

Making your brand stand out can be frustrating. Remember to select your team carefully in order to arrive at the destination you embarked on!

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Search engine optimization - Fouts Ventures

SEO Marketing http://t.co/ncJ9Pny3 #TransportGOP @TransportGOP Call 800-277-5221...
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