Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but as social media gradually becomes more important for SEO, it’s also about identity, relationships and content.
Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts.
"Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts." This is a great statement and says a lot about setting your SEO & Marketing strategies for improved placement.
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.
Learn how to optimize your Pinterest presence for search with this simple guide.
...if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!
"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".
Buy Real Marketing Supports Foiling Ambush Marketing of Olympic Non-SponsorsVirtual-Strategy MagazineBuy Real Marketing, world provider of web 2.0 applications to businesses seeking to solidify their social media presence and online credibility to...
Like many things in life, certain SEO tactics will fade into oblivion as Google Penguinmatures. This has left many people who used to practice the art of SEO wondering where to go.
The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.
Many people believe that Search Marketing Integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.
"Thought leadership" may be an overused buzzword, but as the popularity of content marketing continues to become more pervasive, thought leadership is going to continue to grow in importance. It is important to always know who you are and how to resonate with your audience, period!
An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.
Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.
Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
What came first the chicken or the egg? We have all been trying to figure that out for centuries! But there is a new question.....do you set up your website for SEO rich content or do you concentrate on Social Media postings? Sometimes they go together.....
Putting the power of message amplification into the hands of the sharer equalizes the content landscape: the person who understands the myriad behaviors by the many types of people who would be interested in sharing your specific brand of content...
2DiFore Marketing Solutions's insight:
Do you really share well with others? Remember what you were taught as a child, sharing is good for your soul....well it is also good when you share stories, pictures and more for your business!