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Real Business - Don't overlook other aspects of an online marketing strategy in favour of social media

Real Business - Don't overlook other aspects of an online marketing strategy in favour of social media | Website_Ecommerce | Scoop.it
The co-founder of LinkedIn, the world’s most popular social network for professionals, has given his take on how businesses can improve their social media strategy at a conference in St Louis.

Via Thomas Faltin
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How to measure the effectiveness of ecommerce videos - Econsultancy (blog)

How to measure the effectiveness of ecommerce videos - Econsultancy (blog) | Website_Ecommerce | Scoop.it
How to measure the effectiveness of ecommerce videos
Econsultancy (blog)
Every ecommerce site needs video, which helps drive interest and engagement from consumers, but how do you know if videos actually bring any money to the bottom line?
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How People Read Online [Infographic]

How People Read Online [Infographic] | Website_Ecommerce | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.

Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page. 

 

To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all. 


Via Lauren Moss
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Carlos Bisbal's curator insight, October 10, 2013 9:54 AM

¿cuántos de los lectores de su sitio web leen más allá del primer párrafo? 

Carolina Bertolotti Celery's curator insight, October 11, 2013 8:59 AM

Interesting for choosing your web design and update info!

AlGonzalezinfo's curator insight, October 14, 2013 10:27 AM

20% ~ the amount of words readers have time to read on a web page. 

 

Chose your words carefully  8-)

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Paid Search And Marketing Grow Further & Further Apart

Paid Search And Marketing Grow Further & Further Apart | Website_Ecommerce | Scoop.it
A few months back, I wrote an article for Marketing Land called “Is The Art Of Paid Search Marketing Dead?” in which I foolishly suggested there was still a small bit of art left in search marketing. Art?
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6 SEO Scams you Need to Check while Hiring an SEO Company

6 SEO Scams you Need to Check while Hiring an SEO Company | Website_Ecommerce | Scoop.it
Have you come across so called SEO experts saying they guarantee complete success for you and your company? Well, you might have. In fact, there are hundreds of such people who may or may not guara...
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Shop install and build | eCommerce | Magento | Open Cart | Shopping Carts | Website Design

Shop install and build | eCommerce | Magento | Open Cart | Shopping Carts | Website Design | Website_Ecommerce | Scoop.it
'Shop install and build' project on Freelancer.com. Bid on this job or post your own project for free!
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eCommerce Website Traffic - Is Organic Search Always Your Best Option?

eCommerce Website Traffic - Is Organic Search Always Your Best Option? | Website_Ecommerce | Scoop.it
The title is a question and that’s for a reason. For some online retailers, organic search traffic may be the most cost-effective way of getting shoppers onto your site.
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Ecommerce best practice: the 'basket add'. What is it and how should it work? - Econsultancy (blog)

Ecommerce best practice: the 'basket add'. What is it and how should it work? - Econsultancy (blog) | Website_Ecommerce | Scoop.it
Ecommerce best practice: the 'basket add'. What is it and how should it work?
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Client Spotlight: BIC Bands - Bigcommerce

Client Spotlight: BIC Bands - Bigcommerce | Website_Ecommerce | Scoop.it
Sandy Pearson grew her passion for giving back into BIC Bands, a successful online business that's able to do more for those in need than she ever.
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Beyond Gathering Likes: Moving Past Followers & Fans

Beyond Gathering Likes: Moving Past Followers & Fans | Website_Ecommerce | Scoop.it
When social media was new, the main go-to metrics were how many Twitter followers, Facebook Fans (remember those?) and even MySpace friends you had.
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Internet Marketing Basics to Begin Your Journey to Online Success

Internet Marketing Basics to Begin Your Journey to Online Success | Website_Ecommerce | Scoop.it
Internet Marketing is one of the best ways to begin making money online. In fact, it's essential! In this article, I'll cover the basics you need to know...
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12 Must-Read Books To Inspire Your Online Marketing - Business 2 Community

12 Must-Read Books To Inspire Your Online Marketing - Business 2 Community | Website_Ecommerce | Scoop.it
Great reading list for lead gen & conversion, http://t.co/lUsrFr7oZV. Anyone have must-have list for #RFP wins, #sales enablement? Thanks!
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Webinar: Leveraging YouTube for Online Marketing Success - PR Web (press release)

Webinar: Leveraging YouTube for Online Marketing Success - PR Web (press release) | Website_Ecommerce | Scoop.it
Webinar: Leveraging YouTube for Online Marketing Success PR Web (press release) Search engine marketing agency Search Mojo's Tad Miller and Blaine Anderson will be presenting a webinar, “Leveraging YouTube for Online Marketing Success,” where they...
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The Small Business Owners Guide to E-Commerce - Small Business Tips and Resources-The Small Business Playbook

The Small Business Owners Guide to E-Commerce - Small Business Tips and Resources-The Small Business Playbook | Website_Ecommerce | Scoop.it
Luckily today there are so many resources and new technologies that let even the technically challenged business owner create and run a successful e-commerce store.
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How To Get Started With Inbound Marketing #1 – Small Business Guide

How To Get Started With Inbound Marketing #1 – Small Business Guide | Website_Ecommerce | Scoop.it
In this post I will discuss the basics of getting people to visit your website by explaining search engine optimization and search engine advertising.
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How E-Commerce Changed Our Lives Forever - Huffington Post (blog)

How E-Commerce Changed Our Lives Forever - Huffington Post (blog) | Website_Ecommerce | Scoop.it
How E-Commerce Changed Our Lives Forever
Huffington Post (blog)
The most successful e-commerce websites are designed to define clients' needs and expectations, then exceed them by delivering an impeccable online experience.
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Generate Leads Using Video

Generate Leads Using Video | Website_Ecommerce | Scoop.it
New to the world of Internet Marketing? Want leads by Monday? Try Video Marketing. Its one of the quickest ways to drive online lead traffic if you do it right.
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Magento 1.8 Is Here: Upgrade or Not? - Practical Ecommerce

Magento 1.8 Is Here: Upgrade or Not? - Practical Ecommerce | Website_Ecommerce | Scoop.it
Magento 1.8 Is Here: Upgrade or Not?
Practical Ecommerce
Magento 1.8 has finally been released. When Magento first came out, releases were frequent. But this time it has been over a year since 1.7 came out.
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7 Critical Web Redesign Considerations You Can't Overlook

7 Critical Web Redesign Considerations You Can't Overlook | Website_Ecommerce | Scoop.it
Planning a website redesign can be an extremely exciting process. You have a blank canvas to which you can easily add your own creativity and flair. It's tempting to get carried away. Unfortunately...
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As Ecommerce Booms European Payments and Fraud Professionals Gather in ... - GlobeNewswire (press release)

As Ecommerce Booms European Payments and Fraud Professionals Gather in ...
GlobeNewswire (press release)
LISBON, Portugal, Sept.
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The Basics of Online Marketing Strategy in 2013 - Search Engine Journal

The Basics of Online Marketing Strategy in 2013 - Search Engine Journal | Website_Ecommerce | Scoop.it
The Basics of Online Marketing Strategy in 2013
Search Engine Journal
Online marketing has changed dramatically in the past few years.
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Tips for Ringing in Sales This Holiday Shopping Season - Entrepreneur

Tips for Ringing in Sales This Holiday Shopping Season - Entrepreneur | Website_Ecommerce | Scoop.it
Tips for Ringing in Sales This Holiday Shopping Season
Entrepreneur
This year, ecommerce software company Volusion predicts online holiday sales for small and midsize ecommerce merchants are projected to grow 20 percent.
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E-commerce hasn't killed the shopping mall - Columbus Dispatch

E-commerce hasn't killed the shopping mall - Columbus Dispatch | Website_Ecommerce | Scoop.it
E-commerce hasn't killed the shopping mall Columbus Dispatch Buying almost anything online may be as much second nature as texting for many in the first generation to have grown up with e-commerce, but millennials still do most of their shopping in...
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Why Sears E-Commerce Is Ramping Up User-Generated Video Reviews - MediaPost Communications

Why Sears E-Commerce Is Ramping Up User-Generated Video Reviews - MediaPost Communications | Website_Ecommerce | Scoop.it
Why Sears E-Commerce Is Ramping Up User-Generated Video Reviews
MediaPost Communications
“Wait -- how many user-generated videos does Sears have on its e-commerce site?” I asked, nearly falling off a stationary ATV in the mountains near Lake Tahoe.
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Clever Ways To Energize Your Web Marketing Tactics

Clever Ways To Energize Your Web Marketing Tactics | Website_Ecommerce | Scoop.it
Clever Ways To Energize Your Web Marketing Tactics (Clever Ways To Energize Your Web Marketing Tactics: Online marketing is a big industry, and there are so many ...
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