Website Content & Rank Engineering
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Seven Key Traits of Great Online Content

Seven Key Traits of Great Online Content | Website Content & Rank Engineering | Scoop.it

Via Robin Good
Victoria Garcia, Serial Entrepreneur's insight:

The more I read the more overwhelmed I get...but this clears a lot of it up.  If you can just hold these ideas in your head, it will take you a long way. - Vic

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Gail Worthington-Eyre's curator insight, April 22, 2013 10:00 PM

Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.

Jordi Carrió Jamilà's curator insight, May 9, 2013 5:42 AM

Macnifiaca reflexión de Jake Sorofman  y de Robinn- Recomiendo el artículo!!!

Website Content & Rank Engineering
Get Found. Say the Right Thing. Turn Visitors into Buyers. Go Home Rich.
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Marketing-Impressions | Get Found. Say the Right Things. Turn Visitors into Buyers.

Marketing-Impressions | Get Found. Say the Right Things. Turn Visitors into Buyers. | Website Content & Rank Engineering | Scoop.it
| Get Found. Say the Right Things. Turn Visitors into Buyers.
Victoria Garcia, Serial Entrepreneur's insight:

This is me.

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Victoria Garcia, Serial Entrepreneur's comment, July 11, 2013 2:44 PM
I love helping business owners to get more clients!!
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How to do Content Marketing if You’re Dead Broke and Bad at Writing

How to do Content Marketing if You’re Dead Broke and Bad at Writing | Website Content & Rank Engineering | Scoop.it
Victoria Garcia, Serial Entrepreneur's insight:

Great thinking, but way too much to read at once!

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Why Video is the Social Media Trend to Watch in 2016

Why Video is the Social Media Trend to Watch in 2016 | Website Content & Rank Engineering | Scoop.it
Social video is a social media trend to watch—it has exploded in the past year and we see no reason that it won’t continue to grow exponentially.
Victoria Garcia, Serial Entrepreneur's insight:

The trick is, how to create video easily and professionally without spending a fortune on a videographer.  I've found the way!  Ask me at vicki@marketing-impressions.com

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10 Best Practices for Web Forms

10 Best Practices for Web Forms | Website Content & Rank Engineering | Scoop.it
Victoria Garcia, Serial Entrepreneur's insight:

Web forms are a new field of study.  More to learn for sure.


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Tweet from @SmlBizMktgVicki

Face it. You don't know what all that stuff means. #TechTerms You Ought to Know - bit.ly/1Kf3N4m via @Techopedia
Victoria Garcia, Serial Entrepreneur's insight:

Thank God someone thought of this.

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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | Website Content & Rank Engineering | Scoop.it
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
Victoria Garcia, Serial Entrepreneur's insight:

So much to learn.  So little time. It's a long article, but worth the read.

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Your Approach to Organic Search is Obsolete: How to Evolve in 2014 | Distilled

Your Approach to Organic Search is Obsolete: How to Evolve in 2014 | Distilled | Website Content & Rank Engineering | Scoop.it
Victoria Garcia, Serial Entrepreneur's insight:

This long article is worth the read, but it will take some concentration.

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Seven Bad Writing Habits You Learned in School - Copyblogger

Seven Bad Writing Habits You Learned in School - Copyblogger | Website Content & Rank Engineering | Scoop.it
What is good writing?

Ask an English teacher, and they'll tell you good writing is grammatically correct. They'll tell you it makes a point and supports it with evidence.
Victoria Garcia, Serial Entrepreneur's insight:

Yep, even the most seasoned of writers needs to hear this.  Stop being safe.  Start being interesting. - Vicki

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7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Jeffbullas's Blog

7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Jeffbullas's Blog | Website Content & Rank Engineering | Scoop.it
Content marketing is hard. Here are 7 content marketing tips and resources that will get you so much more with much less. It’s about working smarter, not harder.
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120 Marketing Tactics for Blogging Success - Jeffbullas's Blog

120 Marketing Tactics for Blogging Success - Jeffbullas's Blog | Website Content & Rank Engineering | Scoop.it
Blogging success can seem like a distant dream. Just starting can be a challenge. So to get you started here 120 marketing tactics for blogging success
Victoria Garcia, Serial Entrepreneur's insight:

You can eat an elephant one teaspoon at a time.   And, this infographic is an elephant.  Nice to have it all in one  place.  Intimidating, but nice.  Don't take it too seriously.  You don't have to do it all.  You do have a life, afterall.

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Renee Fortin's comment, August 23, 2013 3:30 PM
...very long indeed, but great to have!! Thanks Victoria.
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How To Use Hashtags As A Marketing Tool (Without Looking Like One) .:.

How To Use Hashtags As A Marketing Tool (Without Looking Like One) .:. | Website Content & Rank Engineering | Scoop.it
Do you know how to avoid hashtag abuse? Here are some pros and cons of using hashtags in your marketing efforts.
Victoria Garcia, Serial Entrepreneur's insight:

Finally, someone explains the basics that we're all supposed to know but nobody explains.  Info we all can benefit from.

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Why Do People Leave Your Website without Performing an Action?

Why Do People Leave Your Website without Performing an Action? | Website Content & Rank Engineering | Scoop.it
I bet this a question that many of you ask yourself everyday.
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Victoria Garcia, Serial Entrepreneur's comment, August 1, 2013 8:31 PM
I love infographics, but this one pushes the limit on the amount of content I'd prefer to see. Take a look at it anyway. - Vicki
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Use Plaxo to Build Your Email Database via Linkedin

Use Plaxo to Build Your Email Database via Linkedin | Website Content & Rank Engineering | Scoop.it
» Use Plaxo to Build Your Email Database via Linkedin | Get Found. Say the Right Things. Turn Visitors into Buyers.
Victoria Garcia, Serial Entrepreneur's insight:

This is my own blog.  I'm fairly pleased with myself  to have discovered this.  Hope it works for you.

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WordPress Security - Introduction to Secure WordPress Sites

WordPress Security - Introduction to Secure WordPress Sites | Website Content & Rank Engineering | Scoop.it
Learn the fundamentals of WordPress security and how to keep your site secure from hackers, spam and malware.
Victoria Garcia, Serial Entrepreneur's insight:

A tedious and long article on maintaining a secure WordPress site.  Just read the parts that might be important to you.- VG

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The 30 Best Pieces of Advice for Entrepreneurs in 2015

The 30 Best Pieces of Advice for Entrepreneurs in 2015 | Website Content & Rank Engineering | Scoop.it
In 2015, we brought you nearly 100 articles chock-full of advice from the best minds in tech. Here, we've distilled this down to the very best, needle-moving insights.
Victoria Garcia, Serial Entrepreneur's insight:

Wow! Almost too much to absorb.  But, all of it innovative and fresh.  Not the same old stuff.

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Content Marketing: Fight Brain Rot from Information Inundation

Content Marketing: Fight Brain Rot from Information Inundation | Website Content & Rank Engineering | Scoop.it
» Content Marketing: Fight Brain Rot from Information Inundation | Get Found. Say the Right Things. Turn Visitors into Buyers.
Victoria Garcia, Serial Entrepreneur's insight:

Stop it with the content, man.  Yes, continuous partial attention syndrome.  That would be me.

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Workflow2_b.jpg (JPEG Image, 1641 × 1510 pixels)

Workflow2_b.jpg (JPEG Image, 1641 × 1510 pixels) | Website Content & Rank Engineering | Scoop.it
Victoria Garcia, Serial Entrepreneur's insight:

That's it!  I'm done with using exclamation marks!  Never again!

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8 Lies About Content Marketing You Probably Believe

8 Lies About Content Marketing You Probably Believe | Website Content & Rank Engineering | Scoop.it
The world of content marketing is full of more horse hooey than an Alberta barn. Like other great lies, many of these half-truths and misleading ideas sound pleasant to the ears and come packaged as good advice from influential people. How many of these popular lies have you fallen victim to? 1. “Your best work […]
Victoria Garcia, Serial Entrepreneur's insight:

I wish I could write like this guy.

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20-minute-work-week-checklist.pdf

Victoria Garcia, Serial Entrepreneur's insight:

I love infographics!!! Hope this helps you stay on track if you're using Google PPC. - Vic

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Your Personal Photo Is Your Marketing Brand

Your Personal Photo Is Your Marketing Brand | Website Content & Rank Engineering | Scoop.it
Since I've been concentrating on LinkedIn, I notice something totally disconcerting. So many people, even professionals, use snapshots rather than professional photos.
Victoria Garcia, Serial Entrepreneur's insight:

If you don't do any other form of marketing in 2014, get a professional photo of yourself taken. 

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THE Complete List of Google’s 200 Website Ranking Factors

THE Complete List of Google’s 200 Website Ranking Factors | Website Content & Rank Engineering | Scoop.it
Google has leaked that there at around 200 website ranking factors. This Infographic gives you a way to study and apply this excellent info about Google.
Victoria Garcia, Serial Entrepreneur's insight:

Wow!  This infogrpraphic ROCKS!!!!  Save it for future reference.

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What Is Content Curation? | The Content Authority

What Is Content Curation? | The Content Authority | Website Content & Rank Engineering | Scoop.it
What is content curation? If you've been wondering this yourself, we have the answers in our blog. Visit us and learn more.
Victoria Garcia, Serial Entrepreneur's insight:

Excellent, excellent, excellent!!!  This really makes the case that you don't have to write it all yourself.  In fact, unless you have something completely unique, you probably don't need to add to the din.  CURATE.

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10 Awesome Headlines that Drive Traffic and Attracts Readers - Jeffbullas's Blog

10 Awesome Headlines that Drive Traffic and Attracts Readers - Jeffbullas's Blog | Website Content & Rank Engineering | Scoop.it
Creating headlines that drive traffic and attracts readers is part art and science. Learn how to write that compelling headline and online success beckons.
Victoria Garcia, Serial Entrepreneur's insight:

Headlines are critically important!  And, it's not that easy.  Here are some good ideas that can help.  I'll be referencing this article myself. - Vic

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jaynalocke's curator insight, August 22, 2013 10:40 AM

So true. I find the facts, figures and stats headlines to be irresistable. There are lots of great studies on what converts, and these are often winners. Not only does putting a number in your title indicate that you've got some valuable insight or data to share, but it also gives the reader confidence that the information will be on-point and scannable. We all want information that adds value, efficiently, instead of wasting our time.

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One Man’s Strategy is Another Man’s Tactic: The Importance of Understanding What Strategy is… and is not « Sculpting in Clay

One Man’s Strategy is Another Man’s Tactic: The Importance of Understanding What Strategy is… and is not « Sculpting in Clay | Website Content & Rank Engineering | Scoop.it
Victoria Garcia, Serial Entrepreneur's insight:

Interesting that this would come from a doctor.  But, he's entirely spot on.  Few small business owners understand strategy.  Everyone's happy to jump to tactics immediately.  I guess action is more satisfying than homework. - Vicki

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The Five Deadly Personal-Branding Illusions

The Five Deadly Personal-Branding Illusions | Website Content & Rank Engineering | Scoop.it
What the heck is a Personal Branding Illusion? That's a good question, but it begs the question "What is a Personal Brand?", so let's start there.A personal brand is nothing complicated or
Victoria Garcia, Serial Entrepreneur's insight:

Well written, funny and right on target.  This is an easy read, so read it. - Vic

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Facebook’s Graph Search, 5 Oughta Knows - 'Net Features - Website Magazine

Facebook’s Graph Search, 5 Oughta Knows - 'Net Features - Website Magazine | Website Content & Rank Engineering | Scoop.it
The world’s largest social network made waves on the ’Net yesterday with the launch of a new tool called Graph Search.
Victoria Garcia, Serial Entrepreneur's insight:

FB "Likes" count now more than every! FB is launching a new system that appears to rate businesses with the greater number of likes as preferable. "Graph Search" can make it easeir for people to discover and learn more about businesses on FB.  Better pay attention! - Vicki

Graph Search can make it easier for people to discover and learn more about businesses on Facebook. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2013/01/16/Facebook_1920_s-Graph-Search_2C00_-5-Oughta-Knows.aspx#sthash.Z7MYfm3n.dpuf
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