“Failure to me became not trying versus not succeeding” - Sara Blakely “What you don’t know can be your greatest asset” – Sara Blakely Sara Blakely had graduated from college with a communication degree.
Marketers are pouring on the content. Raising the budget. You would think content marketing is a sure thing—a consistently effective way to go. But you’d be wrong. While some companies get serious and master it, far more muck it up.
Pixcel Smith's insight:
My favourite line "Too many organizations are still engaged in random acts of content development". Learn to practice good website habits and post good news regularly.
Startups Listen To This Startups live in a bubble. We believe our ideas will change the world. We are passionate and devoted. Problem is most people have LIVES (lol). To capture attention startups must understand "inbound marketing". Inbound marketing is creating great content and THEN talking to customers who come to you.
The nature of the conversation you can have with "customers who come to you" is very different than cold calling a VC. Reminds me of a Channel Advisor story. In the early days of the compnay Scott Wingo, its founder, couldn't figure out how to get Sand Hill Road VC to call him.
He went out to San Francisco and observed where major VC worked, drove and parked. Then he populated their route with signs with his logo. Sure enough THEY called HIM. When THEY call YOU the deal flow is better by a factor of 10. You give up LESS of your company to get the money you need to change the world.
Hubspot is a powerful "marketing automation" tool. Here Brian Halligan takes you through 4 wise inbound marketing tips (with some easier to execute than others):
* Create amazing content (this would be the hard one).
* Put your content into context (read this carefully).
* Go beyond marketing automation (agree).
* Use Social to create "leverage" and support for your content (AGREE).
I'm working on a post about why startups must have robust social media presence that will discuss inbound marketing's many advantages too. This post is a great primer.
PS. If you watch the video skip the first two minutes. Great riff about the "science of marketing" around 14minutes into the video.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.