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In praise of micromanagement

In praise of micromanagement | Website Bootcamp | Scoop.it
Steve Jobs was infamous for it, management experts rail against it — but there’s an upside to being a micromanager. Yes, really.
Pixcel Smith's insight:

everything in moderation

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10 Online Tools for Better Attention & Focus

10 Online Tools for Better Attention & Focus | Website Bootcamp | Scoop.it
Finding focus is rapidly becoming the biggest workplace challenge. We highlight a handful of apps to help cure internet addictions and better manage your time.
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Lessons From Youngest Self-Made Female Billionaire

Lessons From Youngest Self-Made Female Billionaire | Website Bootcamp | Scoop.it
“Failure to me became not trying versus not succeeding” - Sara Blakely “What you don’t know can be your greatest asset” – Sara Blakely Sara Blakely had graduated from college with a communication degree.
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harish magan's comment, September 26, 2013 2:25 AM
There is razor thin difference between success and failure. Only those who keep on trying and minimize the difference on every new effort, finally succeed and arrive in this world announced by Media.
harish magan's comment, September 26, 2013 2:25 AM
There is razor thin difference between success and failure. Only those who keep on trying and minimize the difference on every new effort, finally succeed and arrive in this world announced by Media.
Shelby Stephens's curator insight, September 26, 2013 6:49 PM

Self-made billionaire, motivating article on how following your dreams and the art of not knowing can be a great asset.

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Guide to Google Authorship for Businesses and Individuals - Plus Your Business

Guide to Google Authorship for Businesses and Individuals - Plus Your Business | Website Bootcamp | Scoop.it
What is Google Authorship? Google Authorship is the link between your Google+ profile and the content you create. Why would you want to set it up?

Via Neil Ferree
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Neil Ferree's curator insight, September 12, 2013 11:12 AM

Social SEO and Semantic Search are changing how search engines index and rank web pages and Google+ is driving all these changes.

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New Considerations for Website Design and Development

New Considerations for Website Design and Development | Website Bootcamp | Scoop.it
Guest Post by Alderic: The world of website design has changed a bit in the last few years. There are various new factors which affect the website design like Content management, Social media, vide...
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5 Most Common Mistakes in Social Media | Social Media Today

5 Most Common Mistakes in Social Media | Social Media Today | Website Bootcamp | Scoop.it
Based on a series of social media audits across a range of categories and business sizes, this post identifies the five most common mistakes currently being made by social media practitioners.
Pixcel Smith's insight:

Brilliant! 

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The Work-Life Strategies that Really Matter

The Work-Life Strategies that Really Matter | Website Bootcamp | Scoop.it
Every year for the last decade, I’ve spoken to MBA graduates returning for their one-year reunions. As predictable as the annual return of swallows to San Juan Capistrano, graduates who flock back to
Pixcel Smith's insight:

Balance matters!

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Ways Content Marketers Miss the Mark | Social Media Today

Ways Content Marketers Miss the Mark | Social Media Today | Website Bootcamp | Scoop.it
Marketers are pouring on the content. Raising the budget. You would think content marketing is a sure thing—a consistently effective way to go. But you’d be wrong. While some companies get serious and master it, far more muck it up.
Pixcel Smith's insight:

My favourite line "Too many organizations are still engaged in random acts of content development".  Learn to practice good website habits and post good news regularly.

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We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO

We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO | Website Bootcamp | Scoop.it

Startups Listen To This
Startups live in a bubble. We believe our ideas will change the world. We are passionate and devoted. Problem is most people have LIVES (lol). To capture attention startups must understand "inbound marketing". Inbound marketing is creating great content and THEN talking to customers who come to you.

The nature of the conversation you can have with "customers who come to you" is very different than cold calling a VC. Reminds me of a Channel Advisor story. In the early days of the compnay Scott Wingo, its founder, couldn't figure out how to get Sand Hill Road VC to call him.

He went out to San Francisco and observed where major VC worked, drove and parked. Then he populated their route with signs with his logo. Sure enough THEY called HIM. When THEY call YOU the deal flow is better by a factor of 10. You give up LESS of your company to get the money you need to change the world.

Hubspot is a powerful "marketing automation" tool. Here Brian Halligan takes you through 4 wise inbound marketing tips (with some easier to execute than others):

* Create amazing content (this would be the hard one).

* Put your content into context (read this carefully).

* Go beyond marketing automation (agree).

* Use Social to create "leverage" and support for your content (AGREE).

I'm working on a post about why startups must have robust social media presence that will discuss inbound marketing's many advantages too. This post is a great primer.  

PS. If you watch the video skip the first two minutes.  Great riff about the "science of marketing" around 14minutes into the video. 


Via Martin (Marty) Smith
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Little-Known Google Marketing Resources You Should Consider Using — socialmouths

Little-Known Google Marketing Resources You Should Consider Using — socialmouths | Website Bootcamp | Scoop.it
Are you aware of all the marketing power tools Google can provide for your online business? Here are some you should consider adding to your marketing toolbox
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Are You Guilty Of Making These 10 Twitter Mistakes?

Are You Guilty Of Making These 10 Twitter Mistakes? | Website Bootcamp | Scoop.it
Use this checklist to see if you are making one of these 10 Twitter mistakes? You don't know what you don't know, so it's worth checking out!
Pixcel Smith's insight:

Here's the list, so let's learn from it. Easy changes to make.

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