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Tracking Mobile Visitors in Google Analytics: A Checklist Guide

Tracking Mobile Visitors in Google Analytics: A Checklist Guide | Website Analytics | Scoop.it
How can we gain insights from Google Analytics into our mobile traffic? This post walks you through the most important metrics for website and app tracking.
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Google Updates Analytics With Improved User Segmentation, Sequence Filters | TechCrunch

Google Updates Analytics With Improved User Segmentation, Sequence Filters | TechCrunch | Website Analytics | Scoop.it
Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, segments were always based on individual visits.
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Looking forward to this rollout, some very powerful segmentation possibilities.

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Improving Analytics & AdWords Account Linking - Inside AdWords

Improving Analytics & AdWords Account Linking - Inside AdWords | Website Analytics | Scoop.it
Google's official blog for news, information, and tips on AdWords
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Google Analytics and Cookies - The Complete Guide

Google Analytics and Cookies - The Complete Guide | Website Analytics | Scoop.it
Learn why Google Analytics and Cookies are related. How to customise these cookies and see the cookie data using Google Debugger.
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Excellent guide to GA and cookies, AND a white paper to download

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Wrap Up of Google Analytics Updates: Mobile App Tag Management, Setting Goals

Wrap Up of Google Analytics Updates: Mobile App Tag Management, Setting Goals | Website Analytics | Scoop.it
Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data.
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New Google Tool – The Customer Journey to Online Purchase - Business 2 Community

New Google Tool – The Customer Journey to Online Purchase - Business 2 Community | Website Analytics | Scoop.it
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Google Analytics Streamlines Goals

Google Analytics Streamlines Goals | Website Analytics | Scoop.it
The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed.
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Google Analytics Cementing its Place in Social Media Reporting | Business 2 Community

Google Analytics Cementing its Place in Social Media Reporting | Business 2 Community | Website Analytics | Scoop.it
Social Media Reporting on Google Analytics With Google announcing their social media reporting extension in Google Analytics, social media marketing experts
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New Infographic: Decoding Google Analytics – Stephen's Lighthouse

New Infographic: Decoding Google Analytics – Stephen's Lighthouse | Website Analytics | Scoop.it

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add your insight...

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New Google Analytics Filter Fields - Analytics Blog

New Google Analytics Filter Fields - Analytics Blog | Website Analytics | Scoop.it
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Excellent new filters, particularly helpful for analysing mobile

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Measure Mobile Touchpoints With Google's Universal Analytics, Now…

Measure Mobile Touchpoints With Google's Universal Analytics, Now… | Website Analytics | Scoop.it
Google's Universal Analytics, a measurement tool which examines customer behavior across multiple touchpoints, is now available to all Google...
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Introducing “The Customer Journey to Online Purchase" — interactive insights on multi-channel marketing - Analytics Blog

Introducing “The Customer Journey to Online Purchase" — interactive insights on multi-channel marketing - Analytics Blog | Website Analytics | Scoop.it
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Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools - Analytics Blog

Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools - Analytics Blog | Website Analytics | Scoop.it
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See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics - Inside AdWords

See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics - Inside AdWords | Website Analytics | Scoop.it
Google's official blog for news, information, and tips on AdWords
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Universal Analytics Google - Set Up and Start Tracking More Than Just Websites - Seo Sandwitch Blog

Universal Analytics Google - Set Up and Start Tracking More Than Just Websites - Seo Sandwitch Blog | Website Analytics | Scoop.it
Universal Analytics Tutorial: How to set up tracking in Google Universal Analytics? Find examples and videos.
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5 Questions Social Media Marketing Analytics Can Answer - Data Informed

5 Questions Social Media Marketing Analytics Can Answer - Data Informed | Website Analytics | Scoop.it
5 Questions Social Media Marketing Analytics Can Answer Data Informed Social media sentiment is one metric of many XO uses to measure the results of its efforts to bolster customer service quality, says Ronan Keane, social media marketing manager...

Via Mick Say
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Google gives marketers more control over content analytics

Google gives marketers more control over content analytics | Website Analytics | Scoop.it
Marketers and SEOs are in the drivers seat with upcoming Google content analytics sharing functions.
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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Excellent Analytics Tip #24: Obsess About Real Business Profitability | Website Analytics | Scoop.it
Can conversion rate optimization lead to zero success? Yes! Digital optimization lead to zero business profit? Absolutely!! Focus on business profitability.
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4 Killer Lists Using Google Analytics Remarketing - Search Engine Journal

4 Killer Lists Using Google Analytics Remarketing - Search Engine Journal | Website Analytics | Scoop.it
Google analytics remarketing provides amazing power and flexibility to create rich remarketing lists that increase the efficiency of your ad dollars.
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data | Website Analytics | Scoop.it
As the volume of data grows by the hour, take comfort in knowing \
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Social Media Analytics and ROI Tracking | Social Media Today

Social Media Analytics and ROI Tracking | Social Media Today | Website Analytics | Scoop.it
To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.
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