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4 Tips For Building A Website That Google Will Love

4 Tips For Building A Website That Google Will Love | Website Advertising | Scoop.it

If you're starting a PPC campaign, you won't get far if your website isn't optimized for search results. Try these 4 tips to keep Google happy.... Optimizing your website for Google won’t just boost your search visibility. You’ll also create a site that’s more Google AdWords friendly and, as a result, attract more clients via pay per click advertising. A great PPC campaign should always be accompanied by a stellar website. Your landing page quality can seriously affect your Google AdWords quality score, and even if you pour money into your advertising campaign, it will be difficult to see positive results with a weak customer experience on your site. So how do you create a website that will propel you into Google’s top search results and generate positive feedback about your company? Here are 4 rules you should be following...


Via Jeff Domansky
Anne Marie's insight:

Basic info - but if your new to website advertising well worth reading

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Bill Brown's curator insight, May 26, 2013 9:57 AM

Yep! This is all-important, you want your website at the top of the pile: and for it to stay there. 

Jeff Domansky's curator insight, May 26, 2013 11:36 PM

Four excellent tips to satisfy the Google Gods.

PackitAirbags's curator insight, March 16, 2015 7:04 AM

check tips ... if useful?

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Exploiting advertising regulation as tool for marketing warfare

Exploiting advertising regulation as tool for marketing warfare | Website Advertising | Scoop.it
In marketing, professionals agree that marketing battle is synonymous with competition, but bearing in mind market cluster and consumer decision instability. Marketing described as a game of the smart, should be exercised ...
Anne Marie's insight:

curious gunna read this again.

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Google defends listing extremist websites in its search results

Google defends listing extremist websites in its search results | Website Advertising | Scoop.it
Eric Schmidt tells Hay festival that legal information 'even if it's despicable, will be indexed', and may help track terrorists

Via littlebytesnews
Anne Marie's insight:

Simply put - SO WRONG!!!

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littlebytesnews's curator insight, May 26, 2013 4:14 PM

Who are 'extremist sites' according to google?? American patriots or Islamic terrorists? Will they ban those who oppose Obama or other tyrannical govts??

littlebytesnews's comment, May 30, 2013 8:12 PM
Yep, it's treasonous to aid and abet terrorists
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Global mobile statistics 2013 Section E: Mobile apps, app stores, pricing and failure rates | mobiThinking

Description: May 2013: Newly updated. All the latest stats on mobile apps – put your mobile strategy on a sound footing with the latest research and stats from credible independent experts.Alternate teaser: May 2013: Newly updated.
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if your new to mobi apps well worth taking a look.

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Free SEO Tool Released by Influence Engine Marketer

Influence Engine Marketer, the team that aims to give businesses a boost with the use of latest tools and platforms necessary for it to grow has recently released a new SEO tool called Yahoonichefinder and are giving it away. The tool works by looking for keywords from Yahoo Answers. All you need to do is enter a keyword for which you wish to do a search on, and the tool gives you up to a hundred questions on Yahoo Answers related to the particular keyword. This tool makes it easier for users to search for marketable niches. They can easily see what people on Yahoo Answers want to have or if a particular niche has many hits. The giving away of their new tool naturally won’t last forever, so head on to http://www.influenceenginemarketer.com/software/ to get your free copy today. The tool is sure to help you especially if you’re looking for a viable niche to venture into. This recent release also helps the group’s main purpose of helping out businesses grow and set up marketing presence online to make better use of the available technology today. The group specializes in planning and setting up business’ online marketing sectors using various tools and online resources and means. All business owners would have to do is to watch and see how their business gains more traction in the market, and possibly even inspire a following. With Yahoo Answers being one of the major avenues for raising queries for most internet-literate consumers, the Yahoonichefinder tool is a great and useful tool to use to maximize resources. Users can find out what people want from a certain niche without having to go Yahoo Answers manually, or they can find which niches would work well for their business and which ones won’t. To find out more about Influence Engine Marketer and what they can do for you, visit them at http://www.influenceenginemarketer.com/. You can also get a hold of a free copy of the new Yahoonichefinder via their website.


Via andrew9debiew
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Well worth looking at

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I will create 800 Social Bookmarks For Your Website +Backlinks +Ping +Full Link Report for $10 : designbox - My Cheap Jobs

I will create 800 Social Bookmarks For Your Website +Backlinks +Ping +Full Link Report for $10 : designbox - My Cheap Jobs | Website Advertising | Scoop.it
I will create 800 Social Bookmarks For Your Website +Backlinks +Ping +Full Link Report for $10 : designbox - Hire someone online with MyCheapJobs. Looking to hire online or want to get hired online?
Anne Marie's insight:

if your idea of marketing is a link is a link this works fine, but just remember two things. 1 - this is a submission service and not guaranteed links. 2 - this is just like spamming. Choice is yours!!!

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The Seven Deadly Sins of Email Deliverability [CHECKLIST] - Pardot

The Seven Deadly Sins of Email Deliverability [CHECKLIST] - Pardot | Website Advertising | Scoop.it

Via marketingIO
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marketingIO's curator insight, May 22, 2013 7:06 AM
  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
TechinBiz's comment, May 22, 2013 7:09 AM
Great list thanks...
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How to Assess an Ad's Creativity - HBR

How to Assess an Ad's Creativity - HBR | Website Advertising | Scoop.it
This test can help you better target your ad investments.

 

Originality: An original ad comprises elements that are rare, surprising, or move away from the obvious and commonplace. The focal element here is uniqueness of the ideas or features contained in the ad.

Flexibility: Flexibility is seen in an ad's ability to link a product to a range of different uses or ideas.

Elaboration:  Many ads are creative because they contain unexpected details or extend basic ideas so they become more intricate and complicated.

Synthesis: An ad that is creative along this dimension blends normally unrelated objects or ideas.

Artistic Value: Ads with a high level of artistic creativity contain aesthetically appealing verbal, visual or sound elements. Their production quality is high, their dialog is clever, their color palettes is original, or their choice of music is somehow memorable.

 

Combining elaboration with originality had almost double the average impact of a creative pairing on sales, closely followed by the combination of Artistic Value and Originality (1.89, accounting for 11% of all combos). The weakest combination was flexibility and elaboration, which had less than half the average pairing's impact on sales. Yet we found that in terms of usage there was little difference between them: advertisers did not seem to favor any one combination over the other.


Via marketingIO
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marketingIO's curator insight, May 22, 2013 9:38 AM

So damn subjective. Regardless, the question is how can this information be used by the B2B marketer? We think that you may substitute "advertising" with "content marketing" so that the combination of elaboration and originality may have an impact on your demand generation efforts. Having said that, isn't the combination of elaboration and originality really the element of surprise? And isn't surprise one of the marketer's greatest tools? End result: THE TOPICS OF YOUR CONTENT SHOULD ELICIT SURPRISE!


  • See the article at blogs.hbr.org
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.

iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us

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VMOptions Web Directory

VMOptions Web Directory | Website Advertising | Scoop.it
The VMOptions Web Directory maintains a categorized listing of quality websites that have first been thoroughly vetted by experienced editors.
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Anne Marie's comment, May 26, 2013 8:10 AM
If you want a list of up to date free directories, social networks, social bookmarking sites check this out. Defo worth a look.
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FREE REPORT: The Mathematics of Social Marketing - ExactTarget

FREE REPORT: The Mathematics of Social Marketing - ExactTarget | Website Advertising | Scoop.it

Report overview...

 

In order to be effective, social media marketers need to implement the same types of digital marketing tactics that ecommerce and search engine technologists have used for years. In this guide, The Mathematics of Social Marketing, you’ll:

Discover how to determine the number of social media contact views you need in order to convert contacts to customersLearn about back and front-end efficiencies that will help drive your business with social mediaFind out how to move beyond “launch and hope” to develop measurable strategies that will drive social media customers to take action  1
inSh
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marketingIO's curator insight, May 23, 2013 7:38 AM

A smart report...and timely. Interesting that it came from ExactTarget, and not its acquisition Pardot.


  • See the article at pages.exacttarget.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


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Google Penguin 2013: How to Evolve Link Building into Real SEO

Google Penguin 2013: How to Evolve Link Building into Real SEO | Website Advertising | Scoop.it

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

 

Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory. Here's how to sort out Panda, Penguin, and Manual Actions...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2013 1:33 PM

How to navigate the sometimes confusing waters of Google search updates.

Jeff Domansky's comment, May 23, 2013 3:25 PM
Thanks everyone for your scoops and shares. This is a really important post for content and marketing pros.
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SEO: The Future Is Bright, The Future Is Linkless

SEO: The Future Is Bright, The Future Is Linkless | Website Advertising | Scoop.it

Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. The answer is simple.

 

By combining knowledge on entities, associations, co-occurrence and authorship, you can build a strategy that actually solves a problem or satisfies a need for your target audience. By doing this you will increase traffic and naturally generate links. Like Hannah Smith mentioned at this year’s LinkLove conference, if you do stuff that gets links, rather than doing it for links, you are much more likely to succeed. And to save you the hassle of pooling all this together, I’ve done it for you. You’re welcome....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2013 1:20 PM

How content marketing is the new SEO and tips to help you get results.

Intriguing Networks's curator insight, May 27, 2013 10:14 AM

Simple Great Content = Good people want to link and will organically. So focus on your Content Strategy, now that is a little more complicated.

James Johnston's curator insight, May 27, 2013 11:43 AM

More information about getting traffic back from the search engines and what you now need to know about SEO.

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The Myth of Content Marketing, the New SEO & Penguin 2.0

The Myth of Content Marketing, the New SEO & Penguin 2.0 | Website Advertising | Scoop.it

Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming....

 

What Should Lead Your Online Marketing Strategy: SEO or Content". "Why Content Marketing is the New SEO". "Is Google's love affair with content marketing usurping SEO?" "Content Marketing is the New SEO " These are actual titles from articles in the top search results for [content marketing and SEO]....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 24, 2013 1:23 PM

More Penguin perspectives and SEO insights..

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The Inconvenient Truth About SEO - Search Engine Journal

The Inconvenient Truth About SEO - Search Engine Journal | Website Advertising | Scoop.it
Search Engine Journal
The Inconvenient Truth About SEO
Search Engine Journal
The SEO landscape has shifted over time. Google's Panda & Penguin updates made SEO professionals change their tactics and are going towards quality.
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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Website Advertising | Scoop.it
1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

Via Jenneil Peters, Jeff Domansky
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Why is SEO Content is important to your online marketing strategy

Why is SEO Content is important to your online marketing strategy | Website Advertising | Scoop.it
Seo content writing is now more important than ever since Google are updating their algorithm to combat spammy links on a major scale (Why SEO Content Writting is important to your online marketing strategy http://t.co/P0qKA9rWuU...
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Exploiting Advertising Regulation As Tool for Marketing Warfare - AllAfrica.com

Exploiting Advertising Regulation As Tool for Marketing Warfare - AllAfrica.com | Website Advertising | Scoop.it
Exploiting Advertising Regulation As Tool for Marketing Warfare
AllAfrica.com
In marketing, professionals agree that marketing battle is synonymous with competition, but bearing in mind market cluster and consumer decision instability.
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worth a read.

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25 Reasons You Need a Mobile Marketing Strategy Today « Nowspeed

25 Reasons You Need a Mobile Marketing Strategy Today « Nowspeed | Website Advertising | Scoop.it
25 Reasons You Need a #MobileMarketing Strategy Today #mobiletrends #mobilestrategy http://t.co/EKrz3lw2zz
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The 9 Most Important Local SEO Elements For A Site

The 9 Most Important Local SEO Elements For A Site | Website Advertising | Scoop.it

Say you have a business that relies on a local customer base, you want to rank high in search engines for local users, right? SEO is going to be integral to making that happen and, by implementing the following steps, you will be well on your way to being more visible to your local customers.

 

Local SEO isn’t about gaming the system; it’s more about convincing a robot (a search engine) that your site is the most relevant for users in a certain location who may want your products or services. Local SEO is a series of signposts that allow the robots to understand where you are in the world and what you're providing. It allows them to better rank your site according to the search terms the user enters.

 

In designing your site, you will still want to follow general SEO practices, for example, conducting keyword research into the most relevant search terms. On a technical level, your site will still need to meet best practices for crawls. But, to target a local audience, you will need to go even further....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 22, 2013 2:28 PM

Really solid SEO tips designed to help you reach out to your local market.

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Marketing Automation & Search – 3 Strategies for Mutual Success ...

Marketing Automation & Search – 3 Strategies for Mutual Success ... | Website Advertising | Scoop.it
Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, ...
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The Hottest Online Marketing Tactics Used by Experts | Business 2 Community

The Hottest Online Marketing Tactics Used by Experts | Business 2 Community | Website Advertising | Scoop.it

Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics that you can use to grow your business in 2013. 


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2013 2:07 PM

Top 10 online marketing tactics you can put into action now.

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55 Active RSS Directories to Help Promote Your RSS Feeds!

55 Active RSS Directories to Help Promote Your RSS Feeds! | Website Advertising | Scoop.it
Most bloggers and website owners have RSS feeds to distribute their content and we've all heard of web directories for regular link submission. Did you know there are tons of directories specifical...
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The 5 Most Common Pitfalls In Mobile App Marketing

The 5 Most Common Pitfalls In Mobile App Marketing | Website Advertising | Scoop.it
If you are considering a mobile app marketing campaign watch out for the 5 most common mistake made by mobile marketers.
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Help for Heroes website crashes after Woolwich killing causes traffic surge

Help for Heroes website crashes after Woolwich killing causes traffic surge | Website Advertising | Scoop.it

THE murdered serving soldier was wearing one of the charity’s T-shirts when he died

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What Penguin 2.0 means for SEO PR - Fourth Source

What Penguin 2.0 means for SEO PR - Fourth Source | Website Advertising | Scoop.it
Business 2 Community
What Penguin 2.0 means for SEO PR
Fourth Source
Penguin 2.0 arrived today and a large part of the digital marketing and SEO community has been sent into panic checking their search engine visibility.
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The essential small business website checklist

The essential small business website checklist | Website Advertising | Scoop.it

This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online. This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success. Consequently it might also help if you’re a web designer building small sites for businesses on a budget.

 

This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals. The list below will enable you to quickly check the most fundamental elements are in place on your website and it should take you no longer than 30 minutes to carry out the checks....


Via Jeff Domansky
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Frederic Reillier's comment, May 24, 2013 6:16 AM
Too systematic to be true, but not false neither...
Jeff Domansky's curator insight, May 24, 2013 1:14 PM

Basic advice for newbies and useful reminders for the rest of us.