The History of Content Marketing - How Brands Have Become Storytellers | GOSSIP, NEWS & SPORT! | Scoop.it
We are all publishers today, but that did not used to be the case. Here's an overview of the history of content marketing and how got here.

 

This is a very thorough article discussing content marketing and how storytelling is at the core.

 

I really like the graph on B2B content marketing useage (articles versus enewsletters versus ebooks, etc.) and the challenges we all face in content marketing.

 

There are other resources here too -- so go grab these insights/charts to improve your content/story marketing.


Via Karen Dietz