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Sites hackés pour Spam : 1 nouvelle alerte Google Analytics !

Sites hackés pour Spam : 1 nouvelle alerte Google Analytics ! | Webmonitoring | Scoop.it
Google Analytics vient d'annoncer un nouveau moyen d'avertir les utilisateurs lorsqu'un site a été hacké pour raisons de Spam !

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Your Guide to Reputation Management Blogging | SEJ

Your Guide to Reputation Management Blogging | SEJ | Webmonitoring | Scoop.it
Don't be baffled by reputation management blogging. Learn how to do it (and when and why, too) in one quick post.
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Rescooped by Mariska Elders from Social Media in Manufacturing Today
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Guide Social Media 2015

Guide Social Media 2015 | Webmonitoring | Scoop.it
Wellcom Guide Social Media 2015

Via Franck Rykaczewski, ManufacturingStories
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Willem Kuypers's curator insight, September 20, 2015 2:57 PM

Pas mal pour se renseigner sur les médias sociaux.

steve batchelder's curator insight, September 20, 2015 5:14 PM

add your insight ...

Emmanuelle PY-GRIOTTO 's curator insight, September 24, 2015 4:16 AM

Tags : média social

Rescooped by Mariska Elders from MarketingHits
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Is Content Marketing A Strategy Or A Tactic?

Is Content Marketing A Strategy Or A Tactic? | Webmonitoring | Scoop.it

It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges.

For example, questions like:

How do we attract the right prospects?How do we establish ourselves as an authority that can command premium pricing and fees?How do we explain our value proposition in a relevant way to our target market?

The answer?  Content marketing.

We run into problems however when we interrogate content marketing directly:

How does content marketing build trust?How does content marketing stay relevant to our target audience?How should we prioritize our content marketing investment?What is the “guiding policy” (remember this phrase. We’ll talk more about it later) for deciding which content to develop and where to distribute it?

 

At this point, content marketing begins to stutter a bit.  The answers to these questions point to a more fundamental strategy.   At this point, it feels like content marketing, while robust, still lacks the versatility of a true strategic level choice.


Via Brian Yanish - MarketingHits.com
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Rescooped by Mariska Elders from Online Reputation Marketing and Management 1-888-846-7848
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#Digital Reputation - Are You Monitoring Yours?

#Digital Reputation - Are You Monitoring Yours? | Webmonitoring | Scoop.it
Recently I have been reading more and more about “Reputation” either domain reputation, reputable companies that can assist me to improve my PageRank, or personal online reputation.

Via Andrew Wroblewski
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Bad buzz : gérer une crise sur les réseaux, les règles d'or

Bad buzz : gérer une crise sur les réseaux, les règles d'or | Webmonitoring | Scoop.it

"Chaque année de nombreux articles de blogs mettent les bad buzz à l’honneur. Ils cherchent à expliquer comment s’est produit tel ou tel lynchage numérique, quels sont les supports ou canaux de communication en cause. Moins nombreux mais tout aussi intéressants, les articles sur « La gestion de crise sur les médias et les réseaux sociaux » permettent de comprendre les différents processus mis en place (ou pas) par les entreprises."

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22 Killer Social Media Marketing Resources

22 Killer Social Media Marketing Resources | Webmonitoring | Scoop.it
Check out this list of 22 social media marketing resources to get the most fans, followers, and impressions for your efforts!

Via Frederic Patry
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Rescooped by Mariska Elders from CAP ESTEREL
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Family holiday review: Pierre & Vacances, Cote d'Azure - Holidays ...

Family holiday review: Pierre & Vacances, Cote d'Azure - Holidays ... | Webmonitoring | Scoop.it
A family holiday village near Nice offers on-site entertainment with a flavour of the South of France.

Via Michel ALQUIER
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Rescooped by Mariska Elders from visualizing social media
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Infographic: A Guide to Social Media Sizing

Infographic: A Guide to Social Media Sizing | Webmonitoring | Scoop.it

From Ads to Post Images, sizing on Facebook is varied and important. Learn the right sizes to upload for every image available on the platform.

Use this infographic to remember what the optimum size is for each different type of image.


Via Lauren Moss
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andy's curator insight, March 23, 2014 4:10 PM

another test post from scoop.it

BlairEvanBall's curator insight, March 26, 2014 2:51 PM

Great visual with all the dimensions. Great resource.

Carlos Polaino Jiménez's curator insight, April 7, 2014 4:47 AM

La imagen es lo más importante, así que aprovecharla al completo es básico. y es el reflejo de un trabajo realmente profesional.

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10 étapes clés pour une communication de crise efficace

10 étapes clés pour une communication de crise efficace | Webmonitoring | Scoop.it

10 étapes clés pour une communication de crise efficace http://t.co/fO0PGPFs4w #VeilleDuJour #eReputation


Via Miralles Richard
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How to Use Social Media for Crisis Management | Web SEO Analytics

How to Use Social Media for Crisis Management | Web SEO Analytics | Webmonitoring | Scoop.it
Crisis (from the Greek word "krisis" - judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually (RT @webseoanalytics: How to Use #Social #Media for Crisis Management:
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Rescooped by Mariska Elders from Corporate Catastrophes: Social Networking Nightmares
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Social Media Crisis Management

'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints throug...

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Joey Viola's curator insight, February 23, 2014 2:54 PM

This slideshare was something I found very informative and fairly entertaining about managing a corporate crisis 

Rescooped by Mariska Elders from E-Réputation des marques et des personnes : mode d'emploi
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Bien gerer sa ereputation en 12 etapes

Les 12 étapes pour bien gérer sa réputation sur Internet présentées par @AnthonyBabkine @MouniraHamdi et @NabilaMoumen à l'Hôtel Napoleon


Via Mounira HAMDI
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Vincent_Pittard's curator insight, February 24, 2014 10:11 AM

Un slideshare aussi court que complet pour poser les premiers jalons de votre  "Personal Branding".

maudlesieur's curator insight, March 26, 2015 6:31 PM

Si vous ne savez pas par où commencer pour voir où en est votre e-reputation...

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E-Tourisme : quelle stratégie mobile pour un été enflammé ?! - JVWEB

E-Tourisme : quelle stratégie mobile pour un été enflammé ?! - JVWEB | Webmonitoring | Scoop.it
E-Tourisme : le mobile au coeur des conversions avec des requêtes en hausse sur les destinations et activités touristiques. Adaptez votre stratégie mobile
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Rescooped by Mariska Elders from Transition Digitale de l'Entreprise
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InstMap. Découvrez les photos Instagram prises autour de vous. | Les outils de la veille

InstMap. Découvrez les photos Instagram prises autour de vous. | Les outils de la veille | Webmonitoring | Scoop.it

InstMap est un petit service en ligne assez sympa qui va vous permettre de découvrir les photos Instagram publiées près de l’endroit où vous vous trouvez.


Via Fidel NAVAMUEL, Frederic Patry
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Fidel NAVAMUEL's curator insight, October 1, 2015 4:01 AM

InstMap devrait plaire aux fans de photo et d’Instagram. Il peut servir à d’autres usages. Comme par exemple de faire une petite veille visuelle des photos publiées sur Instagram lors d’un évènement.

Daniel Morgenstern's curator insight, October 1, 2015 5:49 AM

Amusant

Rescooped by Mariska Elders from 365 Jours de Ski, Tourisme & Marketing
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Bilan de l'hiver 13/14 des domaines skiables suisses


Via Aurélien de PIERREFEU
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Aurélien de PIERREFEU's curator insight, November 14, 2014 3:56 PM

Situation très préoccupante pour les stations suisses. 23,9 millions de journées-skieurs, c'est le plus mauvais chiffre de ces 25 dernières années. Pour rappel le marché était aux alentour de 35 millions de journées-skieurs il y a 20 ans.

oxygène's curator insight, November 18, 2014 5:19 AM
A nouveau, cette évolution démontre le rôle essentiel de la clientèle locale et lanécessité d’entreprendre toutes les mesures possibles pour la fidéliser et la faire

Il y a une phrase très intéressante dans ce rapport : "Cette évolution démontre le rôle essentiel de la clientèle locale". Une conclusion dont ferait bien de s'inspirer les stations françaises plutôt que de faire des yeux doux à la clientèle anglaise, russe et bientôt chinoise....

Rescooped by Mariska Elders from Crisis Management Insights
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15 Disaster and Crisis Apps for iPhone and iPad - Crisis Insights Blog

15 Disaster and Crisis Apps for iPhone and iPad - Crisis Insights Blog | Webmonitoring | Scoop.it

We've rounded up 15 of the best iPhone and iPad and iPod apps that will interest crisis management professionals as well as the average user. Most are free.


Via Wayne Blankenbeckler
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A Reputation Management Battle: How to (and not to) handle a social media crisis - Aubia Communications

A Reputation Management Battle: How to (and not to) handle a social media crisis - Aubia Communications | Webmonitoring | Scoop.it
Reputation Management is an area of Public Relations that is seeing an increase in interest as organizations come to realize that their reputations affect the bottom line. (From the Archives: It's @KitchenAidUSA v.
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Rescooped by Mariska Elders from E-tourisme et communication
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Achat sur Internet pour les Français dans le tourisme

Achat sur Internet pour les Français dans le tourisme | Webmonitoring | Scoop.it
ZenithOptimedia, Vivaki Advance et la régie publicitaire Microsoft Advertising ont publié en avril dernier une infographie intéressante sur le parcours d’achat des voyageurs sur Internet. On y apprend sans grande surprise que sur les 25 % de Français partis à l’étranger au cours des 12 derniers mois, 56% ont acheté sur Internet. Le prix reste toujours l’attente essentielle pour le voyageur. Un internaute sur deux privilégie le prix pour trancher entre deux offres équivalentes. 36 …

Via Murice Rodolphe
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Rescooped by Mariska Elders from Transition Digitale de l'Entreprise
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Une stratégie digitale c'est quoi ? | Community...

Une stratégie digitale c'est quoi ? | Community... | Webmonitoring | Scoop.it
Comprendre et mettre en oeuvre votre stratégie digitale.Créer du trafic, augmenter vos taux de transformation, fidéliser vos clients, réduire vos coûts d'acquisition client, etc. (Une stratégie #digitale c'est quoi ?

Via Frederic Patry
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Rescooped by Mariska Elders from visualizing social media
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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | Webmonitoring | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss
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Jean-Marie Grange's curator insight, March 20, 2014 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 2014 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 2014 10:44 PM

Analytics tools to improve your business on the Web

Rescooped by Mariska Elders from Corporate Catastrophes: Social Networking Nightmares
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Social media lie detector app in development - Local 10

Social media lie detector app in development - Local 10 | Webmonitoring | Scoop.it

Social media lie detector app in development Local 10 Local 10 Tech Expert Craig Agranoff explains the new social media "lie detector" app called "Pheme," which is currently in development. Show Transcript Hide Transcript.


Via Joey Viola
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Social Media lie detector #pheme when will thy see the light of day?

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Joey Viola's curator insight, February 26, 2014 1:53 PM
What all social media needs: not just corporate. A lie detector built to catch people in the act. Businesses beware stay honest and transparent and hopefully nothing you won't get caught!
Rescooped by Mariska Elders from Websites - ecommerce
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60 SEO tips & Online Marketing techniques for ecommerce Websites | Web SEO Analytics

60 SEO tips & Online Marketing techniques for ecommerce Websites | Web SEO Analytics | Webmonitoring | Scoop.it

60 SEO tips & Online Marketing techniques for ecommerce Websites | Web SEO Analytics http://www.webseoanalytics.com/blog/60-seo-tips-online-marketing-techniques-for-ecommerce-websites/ (60 SEO tips & Online Marketing techniques for ecommerce Websites...


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Don’t Panic: PR and Crisis Management via Social Media | Purple Cow

Don’t Panic: PR and Crisis Management via Social Media | Purple Cow | Webmonitoring | Scoop.it
When you think of "crisis management", it tends to conjure images of highly paid public relations experts controlling everything from from what color tie an (Don't Panic: PR and Crisis Management via Social Media http://t.co/HrHCF99Yjj...
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Rescooped by Mariska Elders from eReputation-Reseaux sociaux
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eReputation et gestion de crise

eReputation et gestion de crise | Webmonitoring | Scoop.it

Les récents exemples d'Air France, Mattel et Kookai prouvent une fois de plus que si la veille de eReputation est un excellent moyen de détecter les risques de crise sur les réseaux sociaux, sa valeur ajoutée ne sera profitable à l'entreprise qu'à...


Via QSN-DigiTal
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