Excerpted from the article by HubSpot: "We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. With all these content types, aren’t we forgetting something?
Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content.
- Best Practices for Image SEO: 1) Pick an image that's in a Google-supported format. 2) Name the file using keywords that describe the image. 3) Add in helpful alt text. 4) Provide context for the image within content. 5) Submit an image sitemap.
- Best Practices for Video SEO: 1) Save your video in a format that Google can crawl. 2) Name your video file strategically. 3) Embrace your keyword strategy in your title, tags, and video meta-description. 4) Try to host only one video per page. 5) Enable sharing with embedding and specific anchor text. 6) Create and submit a Video Sitemap to Google Webmaster. 7) Include a transcription.
- Best Practices for Audio Content SEO: 1) Make your podcast easily navigable from the iTunes SERP. 2) Optimize your content for strategic keywords. 3) Accrue subscribers. 4) Solicit reviews. 5) Factor in the age of your podcast. 6) Include a transcription.
- Best Practices for Non-Written SEO in Social Media: With social networks becoming more visual, optimizing non-written content is more important than ever. The goal for non-written SEO in social networks isn’t necessarily to be found by search engines, but to make sure you’re using non-written content to its full advantage. Here are some resources for non-written SEO best practices for specific social networks..."
IIS SEO Toolkit is a free SEO tool that he highly recommended to give you an overview. It allows you to analyze SEO aspects like your site's content, structure, and URLs for search engine spiders.
This tool also clearly shows you issues that your site may have, like if your title for a certain page is too long or if a link on a page is broken.
3. Screaming Frog
Screaming Frog is an SEO tool that you can also download and install on your PC or Mac. This tool spiders things like links, CSS, and images from an SEO viewpoint. It will also show you issues like 302s, which you can quickly share with your developers to fix.
4. Majestic SEO
Majestic SEO offers a robust set of link tools that lets you analyze and track any domain in granular detail. Some of the highlights:
5. Adobe Site Catalyst
6. Google Analytics
SEMrush is a good tool to use if you're doing keyword and competitive research. It gives you insightful information on keywords that are driving traffic to your site and also lets you find out information about your competitor's paid search keywords, rankings, and traffic data.
8. Google Webmaster Tools
9. Bing Webmaster Tools
10. SEO Tool Set
11. Google Trends
HitWise gives you information within your ecosystem and also gives you keywords in your space. While it isn't a free tool, it is another one that he recommends.
13. You Get Signal
You Get Signal can help you find out what your competition is doing on their server (provided they are on a dedicated server). For example, you can use the tool to see if they have put up a new subdomain before it's launched, thus giving your information that isn't even public yet.
Google Webmaster Tools was once Google Webmaster Wasteland. But the past year has been a fruitful one as Webmaster Tools has rolled out improvements faster than Facebook does new privacy statements. Google ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.