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Email Beats Facebook et Twitter pour les achats de conduite, en particulier chez les hauts revenus [ETUDE] - AllTwitter

Email Beats Facebook et Twitter pour les achats de conduite, en particulier chez les hauts revenus [ETUDE] - AllTwitter | Blog WP Inbound Marketing Leads | Scoop.it
Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]
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Blog WP Inbound Marketing Leads
Les recettes pour rentabiliser son site web Blog WP Marketing de Contenu Inbound Marketing
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MOOC pour apprendre à bloguer | Mooc Francophone

MOOC pour apprendre à bloguer | Mooc Francophone | Blog WP Inbound Marketing Leads | Scoop.it
Le MOOC Pour apprendre à bloguer vous permettra de découvrir comment créer un bon article dans un blog et fidéliser les lecteurs de votre blog WordPress.

Via E-Veille infodoc
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E-Veille infodoc 's curator insight, June 26, 5:27 AM

"Semaine 1 :
Création et mise en place de son blog

Semaine 2 :
La rédaction des articles dans un blog

Semaine 3 :
La promotion de son blog

Semaine 4 :
Fidéliser les lecteurs de son blog"

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Quand l'Inbound Marketing fragilise votre business

Quand l'Inbound Marketing fragilise votre business | Blog WP Inbound Marketing Leads | Scoop.it
Il ne faut pas se le cacher : l'Inbound Marketing est une entreprise complexe. Mal exécutée, elle peut nuire à votre entreprise.
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What Taco Bell Can Teach You About Being a Better Social Media Marketer

What Taco Bell Can Teach You About Being a Better Social Media Marketer | Blog WP Inbound Marketing Leads | Scoop.it
To see how to effectively launch a multi-channel social campaign and avoid this common mistake, start taking notes from Taco Bell’s social media accounts.
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21 actions marketing pour 3 étapes du process d’achat

21 actions marketing pour 3 étapes du process d’achat | Blog WP Inbound Marketing Leads | Scoop.it
Je vous ai déjà présenté le processus d'achat en 3 étapes des prospect tout comme nous avons présenté la content grid V2 d'Eloqua qui indique quel cont
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Marketing automation- Top 7 erreurs les plus répandues - Ludis Media

Marketing automation- Top 7 erreurs les plus répandues - Ludis Media | Blog WP Inbound Marketing Leads | Scoop.it
L'automatisation du marketing est un sujet assez controversé de nos jours. Voici les 7 erreurs les plus répandues et qui causent les craintes des CEOs
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Want Clients to Know You Before a Pitch? Write a Book.

Want Clients to Know You Before a Pitch? Write a Book. | Blog WP Inbound Marketing Leads | Scoop.it
Being an author can help you expand your network of customers by making you an authority on a topic.

Via Thomas Faltin
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Your Customer Is Mobile, But What Does That Mean? - Curatti

Your Customer Is Mobile, But What Does That Mean? - Curatti | Blog WP Inbound Marketing Leads | Scoop.it
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 7:40 AM

Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :

First great mobile post

http://curatti.com/customer-mobile-mean/ 


Second
http://curatti.com/mobile-users-want/  

 

Alain Theriault MBA's curator insight, March 11, 7:07 AM

More and more, Mobile is the way to reach our customer on personal level

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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | Blog WP Inbound Marketing Leads | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.

WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz
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France Lafleur's curator insight, March 6, 7:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 6:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 5:06 AM

Pour ne rien oublier des étapes clés

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✔ Pourquoi un site est important pour votre entreprise

✔ Pourquoi un site est important pour votre entreprise | Blog WP Inbound Marketing Leads | Scoop.it
Si vous ne souhaitez pas voir votre entreprise disparaître dans les mois à venir, un site internet est sans doute votre meilleur allié.
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Comment utiliser les réseaux sociaux pour générer des opportunités — La Chaine Web

Comment utiliser les réseaux sociaux pour générer des opportunités — La Chaine Web | Blog WP Inbound Marketing Leads | Scoop.it
Si vous avez quelque chose à vendre, vous devez (aussi) utiliser les réseaux sociaux pour le faire. Mais contrairement à ce que vous pouvez penser, ce n’est pas sur les réseaux sociaux que vous allez vendre, mais grâce aux réseaux
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Paiement en ligne : la Cnil publie de nouvelles recommandations

Paiement en ligne : la Cnil publie de nouvelles recommandations | Blog WP Inbound Marketing Leads | Scoop.it
La Commission nationale informatique et libertés n'avait pas revu son guide de bonnes pratiques des données bancaires depuis 2003...

Via La Poste
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Rescooped by Yann De Tod from Divers domaines: e-réputation, community manager, Design d'Expérience utilisateur (UX Design) , SEO, marketing digital, Big data
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Marketing de contenu : présenter la stratégie de son entreprise

Marketing de contenu : présenter la stratégie de son entreprise | Blog WP Inbound Marketing Leads | Scoop.it
Souvent considéré comme un document interne, la présentation marketing d'une…

Via Hajer Esseghir
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Comment passer d'un Marketing Old-School vers l'Inbound Marketing ?

Comment passer d'un Marketing Old-School vers l'Inbound Marketing ? | Blog WP Inbound Marketing Leads | Scoop.it
8 opportunités pour réutiliser les éléments de votre marketing old-school afin de vous lancer dans l'inbound marketing.
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Marketing de Contenu : 5 challenges lancés à nos entreprises

Marketing de Contenu : 5 challenges lancés à nos entreprises | Blog WP Inbound Marketing Leads | Scoop.it
Basculer vers le marketing de contenu est déjà une vraie décision. Et ce n'est que le début d'une série de challenges à relever.
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The Mobile Industry In Numbers

The Mobile Industry In Numbers | Blog WP Inbound Marketing Leads | Scoop.it

This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers.

This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

Here are some of the insights:
- Smartphone sales penetration continues to accelerate, growing from nearly 30% in Q3 2011 to nearly 40% in Q2 2012
- Nearly 2 out of every 3 smartphones shipped in H1 2012 were Android devices
- Despite low device sales, the Windows platform already has over 100K available apps in Windows Marketplace
- Although Symbian is obsolete, it still has a sizable installed base – larger than bada and Windows Phone combined
- In the handset market, Apple and Samsung account for 63% of revenues and over 98% of the profits, depriving other vendors of oxygen and therefore the ability to invest in handset differentiation and marketing
- In the smartphone market, Apple and Samsung claim more than half of total shipments. Nokia is shipping more Symbian handsets than WP handsets and their smartphone share has fallen to 7%, down from 16% in H2 2011

Source. http://bit.ly/UzK5Yn

VisionMobile have released further research - Mobile Megatrends 2012 . http://bit.ly/QUAq8s


Via maxOz, Nuno Francisco
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Comment obtenir du trafic pour une startup ? | Monter son business

Comment obtenir du trafic pour une startup ? | Monter son business | Blog WP Inbound Marketing Leads | Scoop.it

Tutoriel détaillé qui vous montre comment obtenir du trafic sur internet avec le référencement naturel, google analytics, l'affiliation et les articles invités


Via Olivier JADZINSKI , Frédéric DEBAILLEUL
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Christophe Jaouen's curator insight, March 12, 2:20 AM

un bon recap des choses à faire, ou pas pour son trafic web et un tableau listant la majorité des actions possibles actuellement.

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5 raisons d’utiliser un e-book dans son dispositif digital | Indexel

5 raisons d’utiliser un e-book dans son dispositif digital | Indexel | Blog WP Inbound Marketing Leads | Scoop.it
Version en ligne et complémentaire du livre blanc papier, l’ e-book s’avère un atout majeur en marketing BtoB ainsi que dans votre stratégie digitale.
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What Do Your Mobile Users Want? - Curatti

What Do Your Mobile Users Want? - Curatti | Blog WP Inbound Marketing Leads | Scoop.it
You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless …

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 7:23 AM

Great post from fellow Curatti Editor of Chaos Greg Hickman about the different needs, wants and desires of mobile customers. 

Timely for me as we begin to design http://www.crowdfunde.com .  

Rescooped by Yann De Tod from Just Story It Biz Storytelling
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Free fun workbook: Definitive Guide to Lead Generation + add Stories

Free fun workbook: Definitive Guide to Lead Generation + add Stories | Blog WP Inbound Marketing Leads | Scoop.it
Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through template...

Via Karen Dietz
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Karen Dietz's curator insight, February 28, 9:14 AM

What a great way to spend a rainy Saturday or Sunday. At least here in Southern California that's what we've got -- finally!


Anyway, not only does this free workbook have great eye-candy because of its graphics, I also find it very useful  for lead generation.


Where do stories come in? There's a solid 'Buyer Persona' worksheet that will help you build strong characters for your stories. And the 'Buyer Journey' worksheet is also another kind of story structure template. So is the 'Landing Page' worksheet.


I just wish the author had placed more emphasis on storytelling front and center as a key ingredient. But we can't always get what we want :))


In any event, it's a worthwhile piece and certainly puts all the mechanics of lead generation into one place. Enjoy working through the worksheets and growing your business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Wendy Flanagan's curator insight, March 4, 5:17 AM

As always, the #Marketo #marketing team provides brilliant "how to" content led by the brilliant @jonmiller

Cypress Cay Pontoon's curator insight, March 5, 10:31 AM


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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Blog WP Inbound Marketing Leads | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
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AceConcierge's curator insight, February 13, 5:55 PM

add your insight...

Paula Silva's comment, March 3, 12:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 7:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

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Le plugin WordPress Super Popup

Le plugin WordPress Super Popup | Blog WP Inbound Marketing Leads | Scoop.it
ou comment attirer l’attention de vos visiteurs sans en faire de trop?
Aujourd’hui nous allons parl...
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Le Marketing de Contenu nous envoie droit dans le mur !

Le Marketing de Contenu nous envoie droit dans le mur ! | Blog WP Inbound Marketing Leads | Scoop.it
La production de contenus grimpe en flèche. La demande de contenus reste stable. Nous avons un sérieux problème d'offre et de demande.
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8 meta informations que tout webmarketeur devrait connaître - Ludis Media

8 meta informations que tout webmarketeur devrait connaître - Ludis Media | Blog WP Inbound Marketing Leads | Scoop.it
Optimiser son site n'est pas tâche facile. Voici des conseils pour connaitre davantage sur les méta informations indispensables pour votre SEO.
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Lead nurturing : comment entretenir ses prospects jusqu'à l'achat

Lead nurturing : comment entretenir ses prospects jusqu'à l'achat | Blog WP Inbound Marketing Leads | Scoop.it
Le lead nurturing est un processus en marketing B2B qui a pour but d'entretenir vos prospects jusqu'à l'achat de vos produits ou services.

Via Aude Lenay, Gaetan Baene
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17 Plugins pour mieux sécuriser votre site #WordPress

17 Plugins pour mieux sécuriser votre site #WordPress | Blog WP Inbound Marketing Leads | Scoop.it
La popularité et le succès de WordPress attirant de plus en plus la convoitise des pirates de l'internet, il est donc opportun d'apporter un minimum de protection à votre site.

Via Florent Delapiequichante
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