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Your Customer Is Mobile, But What Does That Mean? - Curatti

Your Customer Is Mobile, But What Does That Mean? - Curatti | Blog WP Inbound Marketing Leads | Scoop.it
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 10:40 AM

Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :

First great mobile post

http://curatti.com/customer-mobile-mean/ 


Second
http://curatti.com/mobile-users-want/  

 

Alain Theriault MBA's curator insight, March 11, 10:07 AM

More and more, Mobile is the way to reach our customer on personal level

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Free fun workbook: Definitive Guide to Lead Generation + add Stories

Free fun workbook: Definitive Guide to Lead Generation + add Stories | Blog WP Inbound Marketing Leads | Scoop.it
Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through template...

Via Karen Dietz
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Karen Dietz's curator insight, February 28, 12:14 PM

What a great way to spend a rainy Saturday or Sunday. At least here in Southern California that's what we've got -- finally!


Anyway, not only does this free workbook have great eye-candy because of its graphics, I also find it very useful  for lead generation.


Where do stories come in? There's a solid 'Buyer Persona' worksheet that will help you build strong characters for your stories. And the 'Buyer Journey' worksheet is also another kind of story structure template. So is the 'Landing Page' worksheet.


I just wish the author had placed more emphasis on storytelling front and center as a key ingredient. But we can't always get what we want :))


In any event, it's a worthwhile piece and certainly puts all the mechanics of lead generation into one place. Enjoy working through the worksheets and growing your business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Wendy Flanagan's curator insight, March 4, 8:17 AM

As always, the #Marketo #marketing team provides brilliant "how to" content led by the brilliant @jonmiller

Cypress Cay Pontoon's curator insight, March 5, 1:31 PM


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Compte rendu de la Digital Marketing Journey 2013

Compte rendu de la Digital Marketing Journey 2013 | Blog WP Inbound Marketing Leads | Scoop.it

Tout le gratin du marketing digital s’était donné rendez-vous au Pavillon Royal pour la deuxième édition de la Digital Marketing Journey organisé par Adobe. Comme chaque année, une journée consacrée au marketing digital et à la maturation des pratiques. Et comme chaque année, la tâche est ardue, car la transformation des métiers liés au marketing et digital s’accélère, et, car les pratiques se diversifient.


Via Stéphane Bureau
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Stéphane Bureau's curator insight, November 15, 2013 4:30 AM

Attention, c'est dense !

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15 trucs ou outils pour améliorer vos résultats de marketing digital

15 trucs ou outils pour améliorer vos résultats de marketing digital | Blog WP Inbound Marketing Leads | Scoop.it

Recherchez-vous des trucs afin d’améliorer votre présence en ligne ? Voici une panoplie d’outils afin d’augmenter votre présence sur le web.


Via Frédéric DEBAILLEUL
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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Blog WP Inbound Marketing Leads | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss, Scott McElreath, Frédéric DEBAILLEUL
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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

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La checklist quotidienne d'un Inbound Marketeur

La checklist quotidienne d'un Inbound Marketeur | Blog WP Inbound Marketing Leads | Scoop.it

Je vous propose aujourd'hui une checklist que tout bon inbound marketeur devrait posséder. Cette liste peut vous aider à organiser vos journées afin de gagner du temps, de réduire le stress éventuel et de vous rendre plus performant. Voici donc la liste des tâches quotidiennes et hebdomadaires, voire mensuelles d'un super inbound marketeur.


Via Stéphane Bureau, Sandrine Anne Lagardère, David Gonzalez, Frédéric DEBAILLEUL
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sophiedesc's curator insight, July 31, 2013 7:53 AM

Inbound Marketeurs, comment organiser vos journées? 

 

1) SOCIAL 

2) BLOGGING

3) LEAD MANAGEMENT

4) ANALYSE et REPORTING

Platine's curator insight, July 31, 2013 10:53 AM

Regarder, écouter, commenter, répondre, poster, mettre à jour, analyser et partager sont des actions qui font parties de notre quotidien... 
En savoir un peu plus sur le rôle du spécialiste Inbound Marketing !

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Marketing sur les réseaux sociaux en 2013, tous les chiffres

Marketing sur les réseaux sociaux en 2013, tous les chiffres | Blog WP Inbound Marketing Leads | Scoop.it
Plus de 3.000 marketers ont été interrogés pour nous fournir des informations sur l'état de l'usage de médias sociaux dans les stratégies marketing.

Via Isabelle Clément, TIPS MARKETING
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TIPS MARKETING's curator insight, June 9, 2013 4:44 AM

Des résultats très intéressants sur la perception et les résultats du social media marketing

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What Do Your Mobile Users Want? - Curatti

What Do Your Mobile Users Want? - Curatti | Blog WP Inbound Marketing Leads | Scoop.it
You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless …

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 10:23 AM

Great post from fellow Curatti Editor of Chaos Greg Hickman about the different needs, wants and desires of mobile customers. 

Timely for me as we begin to design http://www.crowdfunde.com .  

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8 great Content Marketing Tools for Business

8 great Content Marketing Tools for Business | Blog WP Inbound Marketing Leads | Scoop.it
Content marketing is an essential aspect of 
online marketing. The aim is to ensure
quality and consistency throughout
your marketing campaign.

We have collected 8 of the best Content Marketing

Via TechinBiz, malek
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5 points essentiels pour auditer l inbound marketing de votre site web

5 points essentiels pour auditer l inbound marketing de votre site web | Blog WP Inbound Marketing Leads | Scoop.it
Si vous venez d'intégrer un nouveau poste en marketing, effectuer une vérification de l'état actuel de la génération des demandes et des leads en ligne de votre

Via Julien Coualan, David Gonzalez
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Julien Coualan's curator insight, October 21, 2013 2:49 AM

Les questions à se poser avant de se lancer...

Emilie Faffe's curator insight, October 22, 2013 5:12 AM

Article très intéressant et très bien écrit.

Priorité :

- Connaître sa/ses cibles --> méthode des "personas"

- La page d'accueil du site est-elle en ligne avec le positionnement de l'entreprise ?

- Le blog répond-il aux attentes des publics cibles et est-il engageant ?

- Faire un audit social.

- Les call-to-action sont-ils suffisamment nombreux et bien placés ?

 

Jean-Marc TRESOR's curator insight, November 7, 2013 3:34 AM

5 points essentiels pour auditer l inbound marketing de votre site web

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45 Social Media Tools and Tips to Improve Your Marketing

45 Social Media Tools and Tips to Improve Your Marketing | Blog WP Inbound Marketing Leads | Scoop.it

Here are the useful social media tools and technology tips you need to manage and improve your online marketing presence.


Via Frédéric DEBAILLEUL
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Frédéric DEBAILLEUL's curator insight, September 18, 2013 3:12 AM

Trés dense. Fourmille d'outils, trucs et astuces pour booster votre stratégie marketing.

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Infographie : Plus de 25% des budgets marketing passent dans le brand content

Infographie : Plus de 25% des budgets marketing passent dans le brand content | Blog WP Inbound Marketing Leads | Scoop.it
En 2013, les marketeurs auront dépensé 118,4 milliards de dollars pour produire du contenu de marque et investir les réseaux sociaux.

Via Isabelle Clément, Veille digitale
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Blog WP Inbound Marketing Leads | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.