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Le calendrier de publication: quelques conseils

Le calendrier de publication: quelques conseils | Blog WP Inbound Marketing Leads | Scoop.it

Le calendrier de publication permet de mieux maîtriser la production éditoriale: quantité, thématiques, objectifs, auteurs, ... Un précieux outil éditorial.


Via Kevin Dangu
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Blog WP Inbound Marketing Leads | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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The Future of Infographics: Better Ways to Present Content

The Future of Infographics: Better Ways to Present Content | Blog WP Inbound Marketing Leads | Scoop.it

In terms of visual data and design, instead of making the content or story fit into an infographic, we need to consider what is the best way to present the data or story.


What medium does the content best lend itself to?


To make this shift in finding better ways to present content, we need to change our mindset and our language. When we talk about infographics, we should categorically refer to them as creative pieces to help being confined to a predetermined content format. These formats can include videos, quizzes and other interactive elements that will make the infographic stand apart from the masses.

Visit the link for some strategies and examples of infographics that are on the right path and take an approach that is different than most of the infographics on the web.


Via Lauren Moss
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