WebMarketing Tips, News, and Tools
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WebMarketing Tips, News, and Tools
Any interesting news about Webdesign, web ergonomics, seo
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Email BtoB : les prospects sont plus réceptifs le mardi | Comarketing-News

Email BtoB : les prospects sont plus réceptifs le mardi | Comarketing-News | WebMarketing Tips, News, and Tools | Scoop.it
Taux d'ouverture et de clics, délivrabilité des messages et réactivité... L’Agence MD vient de passer au crible les résultats de 140 campagnes de prospecti
Virginie Kiener's insight:
Quelques indicateurs à retenir : 
* Taux de clic moyen en prospection BtoB : 0.70%
* Taux d’ouverture moyen : 13.44%
* Taux de réactivité : 5.59% 

Cette année encore, le mardi semble être le jour où les destinataires sont les plus réactifs avec des taux de clics (0.90%) et de réactivité (6.84%) supérieurs à la moyenne.

Si le lundi offre les meilleurs taux d’ouverture de la semaine avec une moyenne de 15.15%, cette statistique est loin de garantir le succès d’une campagne puisqu’il s’agit aussi du jour offrant le moins bon taux de clic et de réactivité…
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Helping users easily access content on mobile

Helping users easily access content on mobile | WebMarketing Tips, News, and Tools | Scoop.it
Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller.

To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.
Virginie Kiener's insight:
La mesure prendra effet à partir du 10 janvier 2017. Google évoque plusieurs exemples de dispositif dans la ligne de mire de cette mesure : une popup couvrant la majeure partie d'un contenu, ou encore des interstitiels (recouvrant tout ou partie de la page) qu'il faudra préalablement rejeter pour accéder au contenu

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5 différences entre content et inbound marketing

5 différences entre content et inbound marketing | WebMarketing Tips, News, and Tools | Scoop.it
Quelles sont les différences entre le content marketing et l'inbound marketing pour les éditeurs de logiciels ?
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Le marketing du futur

Le marketing du futur | WebMarketing Tips, News, and Tools | Scoop.it
Le marketing du futur, Opinions Libres, le blog d'Olivier Ezratty
Virginie Kiener's insight:

Les outils numériques générant une gratification d’usage instantanée comme les laptops, les TV, les smartphones ou les montres connectées génèrent plus d’intérêt et d’achats que les produits à gratification différée comme les thermostats intelligents.


Vendre sur le long terme n’est pas du tout évident. C’est pourquoi de nombreux contournements sont employés pour nous vendre des solutions ou des idées sur le long terme.


Dans cet article, Olivier Ezratty passe en revue de nombreux secteurs d'activité et imagine le marketing de demain : domotique, santé, recherche, éducation... tout y passe même la politique !

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Google lance un nouvel outil pour tester la perf d'un site, et ses optimisations pour mobile

Google lance un nouvel outil pour tester la perf d'un site, et ses optimisations pour mobile | WebMarketing Tips, News, and Tools | Scoop.it
Le test permettant de savoir si une page pourra bénéficier du label mobile-friendly a été modifié et il est désormais associé à celui mesurant la webperf d'un site.
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Tweet from @asad_seo

Tweet from @asad_seo | WebMarketing Tips, News, and Tools | Scoop.it
DEAN_Knows_Tech: RT asad_seo: How to Build a #B2B #InboundMarketing Machine
#digitalmarketing
#SEO
https://t.co/TEYQ5rbx6R
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My 15 Favorite Free SEO Tools (2015) | LunaMetrics

My 15 Favorite Free SEO Tools (2015) | LunaMetrics | WebMarketing Tips, News, and Tools | Scoop.it
I LOVE me a good free tool. Here's the updated list of my 15 favorite free tools for doing SEO, with tips, as of June 2015. Bonus list at bottom.
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The 58 SEOs Authorities on Twitter You Need to Follow - Search Engine People Blog

The 58 SEOs Authorities on Twitter You Need to Follow - Search Engine People Blog | WebMarketing Tips, News, and Tools | Scoop.it
Im pretty sure youll agree with me that theres A LOT of SEO information already out there. But...
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Mandatory: 15 Web Design Mistakes To Avoid - noupe

Mandatory: 15 Web Design Mistakes To Avoid - noupe | WebMarketing Tips, News, and Tools | Scoop.it
Web design resembles a tough survival course for designers. A single wrong step can lead to disaster.
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How to Create an SEO-Friendly URL Structure - Tuts+ Web Design Article

How to Create an SEO-Friendly URL Structure - Tuts+ Web Design Article | WebMarketing Tips, News, and Tools | Scoop.it
One of the most basic search engine optimization techniques is in using SEO-friendly URL structures.
Virginie Kiener's insight:
Revoir ses basics, ça ne fait jamais de mal !
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20 Beautiful Backgrounds for Apps and Website Designs

20 Beautiful Backgrounds for Apps and Website Designs | WebMarketing Tips, News, and Tools | Scoop.it
We selected 20 of the most beautiful backgrounds for apps and websites, some abstract, some realistic. All of them follow the latest design trends!
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Video SEO For Self Hosted Videos | Linchpin SEO

Video SEO For Self Hosted Videos | Linchpin SEO | WebMarketing Tips, News, and Tools | Scoop.it
Digest... Place Keywords in the Video Title, Description and Filename When uploading your video make sure to include one or two targeted keywords in your video title and description. Include a Keyword-Optimized Transcript Since the Panda update, Google has been cracking down on pages with thin content. If your page has no additional content outside of your video that is visible to Google you are putting your site at risk for a penalty. Avoid other Google complications by ensuring the transcript you display on your page closely matches with the content in your video. If not Google may assume you’re trying to manipulate the search engines and devalue your site. Optimize URLs and Folder Structure If you have multiple videos on your site make sure to put each video on a separate URL, this way each video can correctly target it’s relevant keywords. Categorize similar videos to keep content organized. Earn Inbound Links To Your Videos Sometimes you can never be too obvious! Targeting a link building campaign around the word video serves as another great indicator to the search engines that the content on your site is in video format. Making this content highly visible in the search engines will help attract consumers who would rather be presented with information in video form. Create a Video XML Sitemap Help Google index your video content by creating a video sitemap for your site. Properly Canonicalize All Versions of the Video For some sites it makes sense to offer the same video in several formats and sizes, each housed on a different URL. Some file types and player sizes load and perform better in different browsers and it can be beneficial for users to have options. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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An Introduction to Color Theory for Web Designers - Tuts+ Web Design Article

An Introduction to Color Theory for Web Designers - Tuts+ Web Design Article | WebMarketing Tips, News, and Tools | Scoop.it
Today we're going to learn the importance of color in Web Design and how to choose a pleasing color scheme.
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Google détaille sa pénalité SEO contre les interstitiels intrusifs

Google détaille sa pénalité SEO contre les interstitiels intrusifs | WebMarketing Tips, News, and Tools | Scoop.it
Un Googler a bien confirmé que la future pénalité du moteur ne concernera pas les sites, mais les pages abusant des interstitiels.
Virginie Kiener's insight:
Précisions sur l'article de la semaine dernière
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Eviter les contenus dupliqués grâce aux URL canoniques

Eviter les contenus dupliqués grâce aux URL canoniques | WebMarketing Tips, News, and Tools | Scoop.it
Vous ne pouvez pas recopier un article sans être pénalisé par les moteurs de recherche. Une technique très simple vous permet d’identifier l’original des copies.
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La vue utilisateur débarque enfin dans Google Analytics.

La vue utilisateur débarque enfin dans Google Analytics. | WebMarketing Tips, News, and Tools | Scoop.it
Google analytics débarque avec cette nouvelle fonctionnalité qui révolutionne quelque peu sa vision de collecte utilisateurs. Explications et tutoriel de démonstration.
Virginie Kiener's insight:
La vue "Explorateur d'utilisateurs" permet de récupérer l'ID Google de vos visiteurs. Pour chaque ID, retrouvez :
* des données comportementales : pages consultées, objectifs réalisés, données transactionnelles e-commerce, événements (clics, lecture vidéos)
* données d'acquisition (source, date, device)

Exploitation :
1) Créer des segments d'utilisateurs en fonction des insights recherchés
2) Dans AdWords, créer une campagne de retargetting sur ces segments

! important : il faut que l'audience soit suffisante (100 pour le display et 1000 pour les annonces)
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Google annonce que le format AMP va bien être étendu aux sites d'e-commerce… puis se rétracte

Google annonce que le format AMP va bien être étendu aux sites d'e-commerce… puis se rétracte | WebMarketing Tips, News, and Tools | Scoop.it
Les sites d'actualités ne devraient pas être les seuls à pouvoir remonter dans les résultats avec le format AMP. L'e-commerce pourrait aussi être concerné.
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8 Web Design Predictions For 2016 – 2017

8 Web Design Predictions For 2016 – 2017 | WebMarketing Tips, News, and Tools | Scoop.it
In the dynamic web industry trends don’t last very long. New and exciting concepts, techniques, and tools are constantly being introduced. Creative minds are always working hard to keep the industr…
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SEO and Content Marketing Thought Leadership Is Diverging Again

SEO and Content Marketing Thought Leadership Is Diverging Again | WebMarketing Tips, News, and Tools | Scoop.it
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital mark
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Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions Down

Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions Down | WebMarketing Tips, News, and Tools | Scoop.it
Web Sites - If you're responsible for generating sales and leads from your company's website, you know that one of the biggest culprits hurting conversion rates is visitor confusion. six ways you can ...
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How Google 'Sitelinks' Can Improve Your SEO

How Google 'Sitelinks' Can Improve Your SEO | WebMarketing Tips, News, and Tools | Scoop.it
A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
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A Basic Guide to SEO

A Basic Guide to SEO | WebMarketing Tips, News, and Tools | Scoop.it
This guide will help you understand the definition of SEO, why it matters and how you can measure it in terms of your own business.
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Brief History of SEO via One of Best SEOs In The World & Why Every Startup Needs One

Brief History of SEO via One of Best SEOs In The World & Why Every Startup Needs One | WebMarketing Tips, News, and Tools | Scoop.it
Brief History of SEO I'm lucky enough to sit across from one of the best SEOs in the world. Latey #seo is much maligned. Don't be stupid. Google and the math always win in the end.
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10 Amazing Wix Websites to Teach You a Thing or Two

10 Amazing Wix Websites to Teach You a Thing or Two | WebMarketing Tips, News, and Tools | Scoop.it
Learn from the best!Check out these outstanding Wix websites and discover creative web design tips and tricks (10 Amazing Wix Websites to Teach You a Thing or Two - http://t.co/5zyvfGm20f #webdesign)...
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Visual Tools To Aid Your Daily Inspirational Process

Visual Tools To Aid Your Daily Inspirational Process | WebMarketing Tips, News, and Tools | Scoop.it
Today we have gathered together a small but interesting toolkit which is going to help you find and harness the inspiration you need on a daily basis. The creative...
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