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Gestion de crise: des exemples de "community management" réussis

Gestion de crise: des exemples de "community management" réussis | webmarketing seo referencement analytique | Scoop.it
Le "community management" est à la mode. Mais les marques ont tendance à privilégier la com' de crise et les cas d'échec font la une des médias. Pourtant, des expériences réussies existent.

Via Dix-Katre
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Matt Cutts : "Faites des mises à jour d'actualités sur la même page"

Matt Cutts : "Faites des mises à jour d'actualités sur la même page" | webmarketing seo referencement analytique | Scoop.it
5 février 2013 - Matt Cutts explique dans une nouvelle vidéo qu'il vaut mieux modifier une page existante lorsqu'on désire mettre à jour une actualité, plutôt que de c par Actualité Abondance

Via Ma veille, Francois Masson
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Francois Masson's curator insight, February 5, 2013 4:14 PM

Matt, le dieu du seo selon google!

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Top 35 de « ma vie en gif » : les joies du code

Top 35 de « ma vie en gif » : les joies du code | webmarketing seo referencement analytique | Scoop.it
Dans TGIF (Thanks God, It's Friday), il y a GIF. Hommage à tous les développeurs qui se reconnaitront dans cette truculente sélection de gifs, dénichés sur le fantastique tumblr "les joies du cod
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trop drôle à voir absolument 

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Dictees en ligne sonores audio. Cours videos et exercices de ...

Dictees en ligne sonores audio. Cours videos et exercices de ... | webmarketing seo referencement analytique | Scoop.it
dictées enregistrées audio de francais interactives et gratuites et ses exercices de français gratuits pour tester ses connaissances et progresser.
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Create a WIFI hotspot from a WIFI-enabled PC, with Winhotspot

Create a WIFI hotspot from a WIFI-enabled PC, with Winhotspot | webmarketing seo referencement analytique | Scoop.it

 

Winhotspot is one of the simplest FREE virtual WIFI programs available, and possibly the easiest to use.

 

Windows 7 (and above) supports the broadcasting of a WIFI connection as a virtual WIFI hotspot. This can actually be done manually, but you can think of Winhotspot as a GUI interface that makes broadcasting a virtual hotspot a very simple process as easy as pressing a button. It is also 100% free software.

 

Download and run (the program is a single executable that does not require installation). In the main screen (above) simply enter a name for the hotspot network and a password. The ‘share internet’ dropdown should be inactive unless you have multiple wired/wireless connections coming in. Click ‘Start’. Unless the program displays any prompts such as ‘enable wireless adapter’ (accept) or anything of the sort, you should be up and running. You can click on the ‘clients’ tab to see the devices that are successfully connected to your WIFI hotpot.

 

This program requires Windows 7 or above, and requires that the MS .Framwork 3.5 be installed on your machine. Clicking the ‘show repair tools’, button (bottom left) will display shortcuts to some troubleshooting tools. To learn more on troubleshooting go to these pages on the program page itself: How to Configure (which walks you through activating .NET framework), or try the ‘Fix Obtaining IP Address’ page.

 

I am well aware that there are a handful of such free utilities (Virtual Router, mHotspot, Virtual Access Point (web app), and others). In my experience, however, some of these suddenly become feature limited or shareware (e.g. Connectify), and some aren’t as simple or easy to use as they should be, so Winhotspot is a welcome alternative, and the go-to virtual server app of the moment as far as I am concerned).

 

Get Winhotspot here : http://goo.gl/TIS2u

 

Requires MS .NET Framework 3.5 : http://goo.gl/41o0p

 


Via 173 Sud
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173 Sud's curator insight, January 12, 2013 11:46 AM

 

 To read about Connectify : http://goo.gl/gLXHu

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[Infographie] Comment réaliser une bonne étude de mots-clés ?

[Infographie] Comment réaliser une bonne étude de mots-clés ? | webmarketing seo referencement analytique | Scoop.it

Optimiser son référencement, c’est une chose. Mais l’orienter dans le sens de ses utilisateurs et clients potentiels, c’en est une autre. C’est pourquoi la définition d’une stratégie SEO requière une connaissance parfaite du marché sur lequel on évolue, de ses concurrents, et des tendances de recherche des internautes. Ce n’est qu’une fois ces informations réunies que l’on pourra rentrer dans le vif du sujet et s’attaquer au nerf de la guerre : l’amélioration du positionnement sur des mots-clés donnés. Ces fameux mots-clés sur lesquels se focalisent les référenceurs ont une importance cruciale, et ce n’est pas faute de le rappeler. Comme évoqué précédemment, leur choix est effectivement déterminant de la qualité du trafic qu’ils vont générer et donc indirectement du potentiel du site concerné à transformer.

 

Il convient dès lors de prendre le temps de réaliser l’étude des mots-clés en amont de tout projet, avant même de débuter le travail d’optimisation proprement dit. Pour cela, différentes méthodologies existent, à l’image de celle que j’avais décrite dans un article intitulé Comment choisir ses mots-clés et établir une liste pour le référencement ?. Aujourd’hui, j’ai décidé de revenir sur cette tâche ô combien cruciale en analysant une fois n’est pas coutume la démarche à suivre, les outils à utiliser, et les éléments à prendre en compte pour que les expressions ciblées soient les plus pertinentes possible....


Via Vincent Drouet
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12 Principles Of Mobile Learning

12 Principles Of Mobile Learning | webmarketing seo referencement analytique | Scoop.it

Une infographie qui vous fait tourner la tête ... ;-)


Via Ana Cristina Pratas, Laura Conley, John Evans, Pierre Wouters, Gilles Le Page
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Helene Testud's curator insight, December 17, 2012 2:41 AM

 

 

 
Emily DiGiulio's curator insight, July 12, 2013 9:48 AM

12 Principles of Mobile Learning

roberto gilli's curator insight, October 31, 2013 5:46 AM

I would add: "on-the-job".

Rescooped by Hicham Elhani from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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6 sites pour construire votre communauté sur Twitter

Une liste de 6 sites pour joindre votre public cible et interagir avec les clients potentiels, tout en construisant votre communauté sur Twitter.

Via Veille digitale, Audrey Moreaux, Audrey Gosseaume, Margot S, BOUTELOUP Jean-Paul, Continuum Communication, Dix-Katre
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Valérie Thuillier CM's comment, November 22, 2012 3:40 AM
Merci à toi David !
Cecile Verdier's comment, November 22, 2012 3:49 AM
Merci David pour ton excellent article!
Cecile Verdier's comment, November 22, 2012 3:50 AM
Merci David pour ton excellent article!
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Modèle de contrat de community management

Exemplaire de contrat de community management en freelance.


Via Guillaume Dardier, Rémi Bonnaud, nadege belloche lema, Veille digitale, Kévin Citeau, Cédric Debacq, Frédéric DEBAILLEUL
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Bernard Boulanger's comment, November 12, 2012 12:18 PM
Merci !!!
Veille digitale's comment, November 12, 2012 3:08 PM
;-)
Dimitri Brouers's comment, November 15, 2012 2:35 PM
Thanks for sharing!
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Matt Cutts apporte des précisions sur l'outil pour désavouer les backlinks

Matt Cutts apporte des précisions sur l'outil pour désavouer les backlinks | webmarketing seo referencement analytique | Scoop.it
Google a lancé un outil pour permettant de désavouer des liens entrants (backlinks) qu'ils estiment de mauvaise qualité. Matt Cutts apporte des précisions.
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Google ne veut plus vous faciliter le référencement local

Google ne veut plus vous faciliter le référencement local | webmarketing seo referencement analytique | Scoop.it
Certains marketeurs anglais ont constaté un test qu'effectuerait Google sur son moteur qui ne faciliterait plus pour vous le référencement local. De quoi s'agit-il ?
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Le racket de Facebook : pourquoi vous ne verrez plus le contenu qui vous intéresse

Le racket de Facebook : pourquoi vous ne verrez plus le contenu qui vous intéresse | webmarketing seo referencement analytique | Scoop.it

Facebook, connu pour ses méthodes cavalières, son attitude monopolistique, son usage moins que reluisant des données personnelles, vient de franchir un nouveau cap d'indécence.


Via Arobasenet
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Lex Google: François Hollande menace Google d'une loi

Lex Google: François Hollande menace Google d'une loi | webmarketing seo referencement analytique | Scoop.it
Le président de la République, qui a rencontré Eric Schmidt lundi après-midi, invite Google et les éditeurs de presse à se mettre à la table des négociations.
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Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | webmarketing seo referencement analytique | Scoop.it

Excerpted from article:

"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.

 

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 "Jelly Bean," it's designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google's surprisingly deep understanding of who you are and what you want to know.

 

With Android 4.2 Google has updated the feature with new information cards in new categories, but Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.

 

1) A deeper understanding:

You may not be familiar with Google Now, primarily because it's only available on the sliver of Android devices.

It's essentially an app that combines two important functions: voice search and "cards" that bubble up relevant information on a contextual basis.

One favorite example is a voice search for something that pulls from all those multiple sources and turns it into a comprehensible and useful result.

 

The first category involved Gmail integration. With your permission, Google will keep an eye on your inbox and recognize flight confirmations, hotel reservations, restaurant bookings, event tickets, and package tracking emails.

The new features are part of Google’s growing efforts to provide relevant results based on the knowledge it’s accumulated about you. As search gets better, so do people’s expectations for what it provides.

 

 

2) Neural networks:

Speech recognition is a very difficult problem to solve, as anybody who has dealt with voice search knows all too well. Recently, Google has changed its approach to making it work in a fundamental way, replacing a system that was the result of years of effort with a new framework for understanding the spoken word. Google has shifted to using a neural network that's much more effective at understanding speech.

 

A neural network is a computer system that behaves a bit like the actual neurons in your brain do. Essentially, the computer is designed with layers of software-based "neurons" that do the same thing actual neurons do: take input in and "fire" off to other neurons based on the data they receive.

The approach "led to about between 20 to 25 percent reduction in the error rate in our system,".

 

 

3) Knowledge Graph:

In a very real way, Google is trying to get its computers to actually understand what it is you're asking them. Part of that comes from a relatively new initiative called the "Knowledge Graph," the company's effort to compile a database of "entities" in the world.

n truth, Google only knows those details because it is so adept at crawling the web — but the additional layer of abstraction created by putting that information into the structured Knowledge Graph means that Google can do more with search results.

Having something to talk about and talking to somebody are two different things, and with regard to the latter Google is again taking a Google-esque approach.

 

 

4) In a single app, the company has combined its latest technologies: voice search that understands speech like a human brain, knowledge of real-world entities, a (somewhat creepy) understanding of who and where you are, and most of all its expertise at ranking information. Google has taken all of that and turned it into an interesting and sometimes useful feature, but if you look closely you can see that it's more than just a feature, it's a beta test for the future..."

 

Read full, long and interesting article here:

http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

 


Via Giuseppe Mauriello
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Accord de rémunération : Google offre 60 M€ à la presse française !

Accord de rémunération : Google offre 60 M€ à la presse française ! | webmarketing seo referencement analytique | Scoop.it
Google a finalement signé un accord avec l'Etat français, consistant à financer un fonds d'aide à la transition de la presse vers le numérique.
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Résumé de l'après midi du SEO Camp Day Nantes 2012 | Veille SEO

Résumé de l'après midi du SEO Camp Day Nantes 2012 | Veille SEO | webmarketing seo referencement analytique | Scoop.it
Elle aussi promet d'être chargée puisque 5 conférences nous attendent sur le HTML5, la rédaction web, les temps de chargement, les IA pour le référencement, le web analytique. Tous les éléments du référencement seront ...
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Balise Title : longueur max en nombre ET chasse de caractères

Balise Title : longueur max en nombre ET chasse de caractères | webmarketing seo referencement analytique | Scoop.it
Dans ses pages de résultats, Google tronque les titres trop longs. Jusqu'à présent, la limite était mesurée en caractères, désormais c'est en pixels.
Hicham Elhani's insight:
Balise TITLE : Google tient compte de la chasse et du nombre de caractères
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SEO Doctor, un plugin peu connu pour Firefox | Labo JNG WEB ...

SEO Doctor, un plugin peu connu pour Firefox | Labo JNG WEB ... | webmarketing seo referencement analytique | Scoop.it
6 outils pour analyser vos backlincks avec Firefox 8 extensions SEO incontournables pour Firefox SEO Doctor, un plugin peu connu pour Firefox Usage, sécurité et e-réputation Tutoriels e-réputation Analyse, gestion de blog ...

Via Gilles Boutault
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Kit réseaux sociaux : guides, méthodologie, Facebook

Kit réseaux sociaux : guides, méthodologie, Facebook | webmarketing seo referencement analytique | Scoop.it

Fait assez rare pour être souligné, une institution conseille ses publics et utilisateurs sur la manière d’être présent sur les réseaux sociaux.

Il s’agit du service de communication de l’Université de Genève qui propose, au sein d’une rubrique spécifique : médias sociaux : conseils pour les utilisateurs, des documents, guides et tutoriels pour prendre en main et utiliser ces services en ligne avec responsabilité et aussi pertinence des actions.

Ces documents sont destinés aux services de l’université, enseignants, chercheurs, personnels administratifs et étudiants. Ils peuvent être adaptés notamment pour des associations, TPE-PME ou des institutions.


Via Frédéric DEBAILLEUL
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Wibbitz - Convert Text to Video

Wibbitz - Convert Text to Video | webmarketing seo referencement analytique | Scoop.it

Wibbitz is a text-to-video platform that can automatically turn any text-based article, post or feed into a short video. Using Wibbitz almost any article, post or feed on the web can be instantly turned into a short video clip. Rescoop in part because of comments


Via Baiba Svenca, Mário Reis, Jenny Smith, Heiko Idensen, Jimun Gimm
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Linda Mercer's comment, November 28, 2012 9:02 AM
Thanks for all of your comments and responses to my question. Perhaps the relative success of using Wibbitz depends upon the platform (if that's the right term!) upon which the web page rests. Interesting idea though.
Linda Mercer's comment, November 28, 2012 9:02 AM
Thanks for all of your comments and responses to my question. Perhaps the relative success of using Wibbitz depends upon the platform (if that's the right term!) upon which the web page rests. Interesting idea though.
Dennis T OConnor's comment, November 29, 2012 4:07 PM
I've had nothing but success using this tool. I've used the RSS feeds from my scoop.it magazines to create a Wibbitz news feed that I've placed on several of my blogs. Platform: Chrome +PC
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How To Improve Your SEO Social Indicators

How To Improve Your SEO Social Indicators | webmarketing seo referencement analytique | Scoop.it

What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.

 

Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.

 

Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.

 

Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.

 

Find Out More: http://raventools.com/blog/6-techniques-improve-seo-social-indicators/


Via Antonino Militello
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | webmarketing seo referencement analytique | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares...

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


Via Antonino Militello, Tami Cannizzaro, Nick, Hélène Guerriat, Wearethewords
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Les bonnes pratiques pour écrire un article - Rédaction web

Les bonnes pratiques pour écrire un article - Rédaction web | webmarketing seo referencement analytique | Scoop.it

Écrire un article pour le web, n’est pas tout à fait la même chose qu’écrire un article traditionnel, l’internaute va vite, il papillonne, lit en diagonale. Cela est dû à plusieurs choses, l’information est maintenant disponible en masse, la lecture à l’écran est moins rapide d’environ 25%, et surtout il se disperse, le surf appelle le surf qui appelle le surf


Via Gilles Le Page, Marianne ABGRALL, Arobasenet, Stéphanie Durville, Magali Jacolin
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Les bonnes pratiques pour écrire un article

Les bonnes pratiques pour écrire un article | webmarketing seo referencement analytique | Scoop.it

article clair, bon rappel des principales bonnes pratiques en écriture web


Via Gilles Le Page, Veille digitale
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Les bonnes pratiques pour écrire un article - Rédaction web

Les bonnes pratiques pour écrire un article - Rédaction web | webmarketing seo referencement analytique | Scoop.it

article clair, bon rappel des principales bonnes pratiques en écriture web


Via Gilles Le Page
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Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | webmarketing seo referencement analytique | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


Via Antonino Militello
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Neil Ferree's comment, November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1