Contenu, information, veille, avis sur le webmarketing.
Une bonne stratégie webmarketing doit pouvoir s'appuyer sur une stratégie marketing générale bien pensée.
Est-ce idiot de le rappeler ? Je le pensais... mais au vu des problématiques que je rencontre encore dans mes missions de consultant indépendant, finalement... ça ne peut pas faire de mal !
The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.
It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.
From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....
This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year. Can it be true?
We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.
curation, mobile, messaging... population très jeune pour le moment mais qui pourrait amener ses usages à d'autres niveaux de la pyramide des âges dans le futur... Des indices pour investir sur la plateforme dès aujourd'hui ?
So when marketers talk about how much they work with numbers now that we’ve entered the sci-fi1 age of Internet data collection, I cringe. Let’s just say I’m glad I’m covering marketing for a living rather than actually doing it.
But just because numbers may be marketers’s new best friend, that doesn’t mean they’re all good. Some, in fact, are a bit terrifying.
And because I’m a sick bastard who wants you all to feel my mathematical pain, I’ve gathered 13 stats that should send chills down any marketer’s spine. Just to be clear, all of these statistics have pros and cons, and some stats may not have an impact on your marketing strategy. But hopefully at least one of them will get you to jump. Enjoy....
Social media marketing can be a tedious undertaking but digital marketers usually get some help from social media publishing tools to streamline their marketing activities. The tool becomes a part of the social media marketing dynamics that serves as a two-way communication channel that allows you to connect to your social media connections while receiving feedback about your social media marketing campaigns. Social marketing can be overwhelming even to a professional marketer and publishing tools can help simplify things and keep the activity more organized while retaining focus on your marketing goals. There are many social media publishing tools that offer various functions to help every marketer’s distinct goals in social media marketing and here are the top social media publishing tools on our list which are used by marketing pros that can help generate leads and improve your social media traffic
A new Central Michigan University study to appear in the April 2014 edition of the journal ‘Computers in Human Behavior‘ has identified the five key motivations driving the use of popular pinboarding site Pinterest. The study, ‘ “PIN” pointing the motivational dimensions behind Pinterest‘, used factor analysis from a quantitative user survey to identify five dimensions underpinning self-reported reasons for using Pinterest
It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things workingon Facebook (especially), Twitter, Pinterest, and more.And that’s super scary to admit.What’s happening? I wish I knew!
We’ve got lots of theories as to what’s behind our decline, and we’re in the midst of new experiments to see if we can move the needle on social media. Moreso I have some thoughts on what’s at play here for Buffer on social media—and maybe for you, too....
Eventifier est un outil de curation qui permet d’agréger et de mettre en scène les échos générés par un évènement sur les réseaux sociaux.
Eventifier est une plateforme particulièrement dédiée aux organisateurs de congrès, de salons, de festivals ou de conférences. Il a été pensé pour récupérer, montrer et mesurer le retentissement d’un événement sur le web social.
L’outil va servir également à animer en direct une manifestation en montrant les interactions en direct sur les réseaux sociaux. Eventifier est assez simple à mettre en place. Une fois inscrit sur la plateforme vous pourrez créer votre premier événement. Un titre, une description, un lieu, une liste de hashtags utiles permettent de donner le cadre
Google may kill its social network, Google+, following Vic Gundotra's departure.Google is reportedly planning to dismantle its social network, Google+. Google will consider Google+ a platform rather than a product, TechCrunch reports, citing "multiple sources.
"This means that it will no longer exist as a social network aimed at competing with Facebook, but it still might be integrated into Google's existing products. The company has allegedly been shifting the teams that used to be at "the core" of Google+ and is moving more talent toward the Android team....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.