You’ve set up your social accounts and you seem to be gathering your fans online fast, but thinking about what to post online can sometimes seem as tricky as coming up with a wedding toast. We all want to be “Liked”, so what’s the secret to an irresistible to retweet update? Here are 8 Do and Don’ts for making the most out of your social media presence:
Order a book on Amazon that you already own. What happens? Amazon reminds you politely that the book is in your possession and asks if really want to buy it again. As you tut and berate your bad memory, the online retailing giant has just lost out on a sale.
Yet, using stored data about you and your purchasing habits, the store has acquired something much more valuable in the long term – your trust.
Web design "responsive" è una delleopzioni attraverso la quale è possibile offrire una visualizzazione del sito del tuo hotel, adattata per diverse risoluzioni di schermi.Prima di parlare dettagliatamente di questa soluzione e di possibili alternative, vorrei tirarefuori dal cassettoalcuni dati, che illustrano per quale ragione ristoranti e alberghi dovrebbero dirigersi verso questa direzione...
Smartphones are the top device for business travelers, followed by tablets, music players and laptops. Chinese respondents were the only group to bump laptops out of the top four, in favor of cameras.
As soon as the plane lands, 54% of business travelers flip on their Smartphone to check emails and messages, while the plane is still taxing to the gate. The survey also found that 12% of business travelers never turn their phone off to begin with!
Checking emails and alerts on their Smartphones is the first thing 36% of respondents do when they wake up in the morning. Only 19% turn on the TV first and 18% take a shower first. As for social media, checking Facebook ranks fourth, while checking Twitter and calling home share a distant fifth (7%) place.
The majority of respondents report that they have visited a hotel business center (66%), mostly to print business items. They are also inclined to use the business center to print personal items (87%), check social networking (87%) and check email (86%).
Facebook has launched a new layout for the photo section: pictures are showcased as mosaic with the option to highlight, like or comment (all by means of mouseover). A photostream showcases all pictures in the order of the upload, the album overview now shows a slideshow for every album (mouseover)...
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
„Responsive“ Webdesign ist eine der Möglichkeiten, mit der Smartphone-Usern eine an den kleineren Bildschirm von Handys angepasste Ansicht Ihrer Website angezeigt werden kann. Bevor wir uns diese Lösung und eventuelle Alternativen dazu genauer ansehen, möchte ich zuerst ein paar Daten aus der Schublade ziehen, die veranschaulichen, WARUM für Hotels und Restaurants überhaupt ein Handlungsbedarf besteht...
Great observation from Pegasus CEO: "“Hotels have not been consistent with their distribution strategy. When economy is good they don’t want to work with the OTAs, but when it turns the other way they run back to the OTA to fill the rooms. “The hotels that I’ve seen with the most successful channel strategies are the ones who are consistent with their approach during good and bad times.”"
TripAdvisor launches a free online tool, that can be easily integrated in a hotel's website, allowing hotel guests to complete the entire TripAdvisor review process without leaving the hotel’s website.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.