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The Brand Strategist for Hotels
News from the fields of Web Marketing, Social Media and CRM for Hospitality in EN/IT/DE
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Facebook to advertisers: clicks are meaningless and here’s the proof

Facebook to advertisers: clicks are meaningless and here’s the proof | The Brand Strategist for Hotels | Scoop.it
According to Facebook, advertisers who judge the success of their online campaigns on click-through rates are doing it wrong.
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Google Scuba View

Google Scuba View | The Brand Strategist for Hotels | Scoop.it

Google Street View goes under water - invaluable publicity for island resorts like Heron Island Hotel and Lady Elliot Island Eco Resort...

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Hotel websites linking to reviews

Hotel websites linking to reviews | The Brand Strategist for Hotels | Scoop.it

The reviews on sites such as TripAdvisor may not all be rosy, but hotels can benefit from allowing potential guests to see other travelers' opinions.


Via Wendy Forbes
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Why user generated travel videos continually trump the professionals [VIDEO]

Where the Hell is Matt? illustrated wonderfully how a germ of an idea from a traveller or consumer could become a global sensation in terms of inspiring travel content on the web.

Via Wendy Forbes
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10 Best Pinterest Practices

10 Best Pinterest Practices | The Brand Strategist for Hotels | Scoop.it
Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?

Via Marc Lucas, Wendy Forbes
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The DO’s and DON’Ts of Social Media Updates

The DO’s and DON’Ts of Social Media Updates | The Brand Strategist for Hotels | Scoop.it

You’ve set up your social accounts and you seem to be gathering your fans online fast, but thinking about what to post online can sometimes seem as tricky as coming up with a wedding toast. We all want to be “Liked”, so what’s the secret to an irresistible to retweet update? Here are 8 Do and Don’ts for making the most out of your social media presence:


Via Wendy Forbes
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What can travel companies learn from other online retailers? [hint: at least four things]

What can travel companies learn from other online retailers? [hint: at least four things] | The Brand Strategist for Hotels | Scoop.it

Order a book on Amazon that you already own. What happens? Amazon reminds you politely that the book is in your possession and asks if really want to buy it again. As you tut and berate your bad memory, the online retailing giant has just lost out on a sale.

Yet, using stored data about you and your purchasing habits, the store has acquired something much more valuable in the long term – your trust.


Via Wendy Forbes
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Dear CMO. Your Marketing Plan is Broken

Read the full blog post: http://www.distilled.net/blog/distilled/dear-cmo-your-marketing-plan-is-broken/ We've been doing a lot of work recently looking into ag...

Via Alessio Carciofi
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Il tuo Hotel usa Twitter? Ecco in quali giorni e' meglio twittare!

Il tuo Hotel usa Twitter? Ecco in quali giorni e' meglio twittare! | The Brand Strategist for Hotels | Scoop.it
Lo sai che se il tuo Hotel usa Twitter ci sono giorni della settimana ed alcune best practices per migliorare il proprio engagement su questo social network?
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Siti “responsive” per hotel – La risposta adeguata al trend mobile

Siti “responsive” per hotel – La risposta adeguata al trend mobile | The Brand Strategist for Hotels | Scoop.it

Web design "responsive" è una delleopzioni attraverso la quale è possibile offrire una visualizzazione del sito del tuo hotel, adattata per diverse risoluzioni di schermi.Prima di parlare dettagliatamente di questa soluzione e di possibili alternative, vorrei tirarefuori dal cassettoalcuni dati, che illustrano per quale ragione ristoranti e alberghi dovrebbero dirigersi verso questa direzione...

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Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week | TechCrunch

Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week | TechCrunch | The Brand Strategist for Hotels | Scoop.it
Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected.

Via Genevieve Lachance, Olivier P. Soares
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Revealed: Mobile Device Habits of Business Travelers

Some key findings from the study include:

 

Smartphones are the top device for business travelers, followed by tablets, music players and laptops. Chinese respondents were the only group to bump laptops out of the top four, in favor of cameras.


As soon as the plane lands, 54% of business travelers flip on their Smartphone to check emails and messages, while the plane is still taxing to the gate. The survey also found that 12% of business travelers never turn their phone off to begin with!


Checking emails and alerts on their Smartphones is the first thing 36% of respondents do when they wake up in the morning. Only 19% turn on the TV first and 18% take a shower first. As for social media, checking Facebook ranks fourth, while checking Twitter and calling home share a distant fifth (7%) place.


The majority of respondents report that they have visited a hotel business center (66%), mostly to print business items. They are also inclined to use the business center to print personal items (87%), check social networking (87%) and check email (86%).


Via Wendy Forbes
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Beyond social media - A rough guide to Employee Generated Content in the travel industry

Beyond social media - A rough guide to Employee Generated Content in the travel industry | The Brand Strategist for Hotels | Scoop.it
While many hotels are still looking for that elusive social ROI, recent Panda and Penguin updates to Google (and Bing, too) suggest that direct bookings from social might not always be the right goal.

Via Wendy Forbes
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Stay.com la tua guida turistica mobile all inclusive

Stay.com la tua guida turistica mobile all inclusive | The Brand Strategist for Hotels | Scoop.it
Stay.com l'applicazione mobile più gettonata per chi vuole avere in tasca una guida turistica collaborativa e personalizzata all-inclusive.

Via Antonio Maresca
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50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC]

50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] | The Brand Strategist for Hotels | Scoop.it
If you're debating the power of social media for branding, here's more proof that it matters.

Via Mike Cunningham, Wendy Forbes
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New Photostream Layout on Facebook

New Photostream Layout on Facebook | The Brand Strategist for Hotels | Scoop.it

Facebook has launched a new layout for the photo section: pictures are showcased as mosaic with the option to highlight, like or comment (all by means of mouseover). A photostream showcases all pictures in the order of the upload, the album overview now shows a slideshow for every album (mouseover)...

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5 Ways to Increase Your Facebook Engagement

5 Ways to Increase Your Facebook Engagement | The Brand Strategist for Hotels | Scoop.it

Facebook marketing strategy: learn the strategies you need to have exceptional engagement with measurable results on your Facebook page.

 

Looking to increase your Facebook page engagement?

Wondering why some pages have very high engagement and others nearly none?


Via Wendy Forbes
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What are hoteliers talking about when it comes to online reputation management?

What are hoteliers talking about when it comes to online reputation management? | The Brand Strategist for Hotels | Scoop.it
We have collected some of the most popular questions hoteliers and others have about how to handle social media and the steps needed to implement a successful strategy.

Via Wendy Forbes
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Photos and video drive the most engagement on social media

Photos and video drive the most engagement on social media | The Brand Strategist for Hotels | Scoop.it
Images and video get more likes on Facebook and more shares on Twitter. Consider these—and more—reasons why your brand should jump on the visual bandwagon.

Via Marc Lucas, Wendy Forbes
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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | The Brand Strategist for Hotels | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Alessio Carciofi
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Strategies for Effective Tweeting | White Papers | Buddy Media

Strategies for Effective Tweeting | White Papers | Buddy Media | The Brand Strategist for Hotels | Scoop.it
Learn more about the Buddy Media Data Report on Strategies for Effective Tweeting.
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Responsive Websites für Hotels und Restaurants - Wozu sind sie gut?

Responsive Websites für Hotels und Restaurants - Wozu sind sie gut? | The Brand Strategist for Hotels | Scoop.it

„Responsive“ Webdesign ist eine der Möglichkeiten, mit der Smartphone-Usern eine an den kleineren Bildschirm von Handys angepasste Ansicht Ihrer Website angezeigt werden kann. Bevor wir uns diese Lösung und eventuelle Alternativen dazu genauer ansehen, möchte ich zuerst ein paar Daten aus der Schublade ziehen, die veranschaulichen, WARUM für Hotels und Restaurants überhaupt ein Handlungsbedarf besteht...

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A rough guide to attribution marketing in travel | Tnooz

A rough guide to attribution marketing in travel | Tnooz | The Brand Strategist for Hotels | Scoop.it

Great observation from Pegasus CEO: "“Hotels have not been consistent with their distribution strategy. When economy is good they don’t want to work with the OTAs, but when it turns the other way they run back to the OTA to fill the rooms.
“The hotels that I’ve seen with the most successful channel strategies are the ones who are consistent with their approach during good and bad times.”"


Via Olivier P. Soares
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TripAdvisor launches tool to complete reviews on hotel’s website

TripAdvisor launches tool to complete reviews on hotel’s website | The Brand Strategist for Hotels | Scoop.it

TripAdvisor launches a free online tool, that can be easily integrated in a hotel's website, allowing hotel guests to complete the entire TripAdvisor review process without leaving the hotel’s website.


Via Sébastien FELIX, Wendy Forbes
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Prima del Sito nuovo dell'Hotel ti serve un addetto al SEO

Prima del Sito nuovo dell'Hotel ti serve un addetto al SEO | The Brand Strategist for Hotels | Scoop.it
Perchè prima di realizzare o rinnovare il sito del proprio Hotel è bene affidarsi ad un Consulente SEO? In questo articolo alcuni suggerimenti.
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