Hoteliers invest in a website and think that is it for the next three, four or even five years. They still view the internet as a business of online brochures apparently. Their website’s content is completely static or stagnant. Why?
It is a well-known fact that search engines put a high value on dynamic and fresh content. They are looking for websites that are constantly adding new information relevant to their field or related to their brand.
Via Wendy Forbes