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Hotel Strategy Blog by Bookassist: Google Places becomes Google+ Local and changes the Search game yet again

Hotel Strategy Blog by Bookassist: Google Places becomes Google+ Local and changes the Search game yet again | The Brand Strategist for Hotels | Scoop.it

Bookassist Hotel Strategy Blog publishes up to the minute articles and commentary for hotels to help them maximise direct revenue through their websites and learn more about direct sales strategies, online marketing, website design and...


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The Brand Strategist for Hotels
News from the fields of Web Marketing, Social Media and CRM for Hospitality in EN/IT/DE
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Scooped by Isabella Bosler
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Top Hotel Marketing Trends (And Case Studies) For 2012 | ReviewPro

Top Hotel Marketing Trends (And Case Studies) For 2012 | ReviewPro | The Brand Strategist for Hotels | Scoop.it

Josiah Mackenzie takes a look at the technologies he saw making the biggest impact in the hotel industry in 2011 in order that these success stories might serve as inspiration for you in another year of innovation.

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Rescooped by Isabella Bosler from Social Media Coaching for Hotels
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IS SOCIAL MEDIA VITAL TO THE SUCCESS OF YOUR HOTEL?

IS SOCIAL MEDIA VITAL TO THE   SUCCESS OF YOUR HOTEL? | The Brand Strategist for Hotels | Scoop.it
5 REASONS WHY THE ANSWER IS YES For over a decade now, people have been using the internet for information, buying, selling or simply web surfing.

Via Are Morch
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How Banff Squirrel turned from Internet meme to tourism ambassador

How Banff Squirrel turned from Internet meme to tourism ambassador | The Brand Strategist for Hotels | Scoop.it

Banff Lake Louise Tourism, a non-profit marketing organization for local businesses, took a viral image of a squirrel crashing a tourist’s photo and turned it into a long-term marketing strategy.  Banff Squirrel has since become the face of tourism for the Canadian town and park.


Via Wendy Forbes
Isabella Bosler's insight:

Lovely interview with Banff Squirrel on his Twitter activities

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Social Media and Hotel Bloggers To Watch in 2013

Social Media and Hotel Bloggers To Watch in 2013 | The Brand Strategist for Hotels | Scoop.it
Time to start the new year with looking at some of the bloggers that both has added value and will continue to add value to topics that is important for Hotels and Social Media.

Via Are Morch
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23 Tips on How to A/B Test Like a Badass

23 Tips on How to A/B Test Like a Badass | The Brand Strategist for Hotels | Scoop.it
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
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The four reasons your hotel marketing isn't working

The four reasons your hotel marketing isn't working | The Brand Strategist for Hotels | Scoop.it

Via Sébastien FELIX, Wendy Forbes
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Rescooped by Isabella Bosler from Alessio Carciofi : consulenza e [info] formazione sul turismo
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How to Craft Your Company's Storytelling Voice

You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.


Via Gregg Morris, Alessio Carciofi
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Rescooped by Isabella Bosler from Tourism Social Media
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How to Get People to Listen to You on Social Media

How to Get People to Listen to You on Social Media | The Brand Strategist for Hotels | Scoop.it

It's unlikely your social media posts will enjoy the level of popularity as say, a President Obama or Justin Bieber, but you certainly don't need to be a White House resident or have a trendy chili-bowl haircut to make your voice known. It just takes a few key strategies to put your company out there.


Via Wendy Forbes
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Mike Ellsworth's curator insight, January 16, 2013 7:09 PM

I love this quote from the article:

 

"Listen to your audience.
Have you ever been on a bad date in which the person wouldn't stop talking about himself or herself? It's a huge turnoff. The same "it's not all about me" etiquette applies to social media interactions. "

Mike Ellsworth's comment, January 20, 2013 12:33 PM
Firas, thanks for the reScoop!
Rescooped by Isabella Bosler from Web Marketing Turistico
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Extreme comments ignored and few focus on negative reviews says TripAdvisor [INFOGRAPHIC] | Tnooz

Extreme comments ignored and few focus on negative reviews says TripAdvisor [INFOGRAPHIC] | Tnooz | The Brand Strategist for Hotels | Scoop.it
More than half of TripAdvisor users say they won't book a hotel if it has no reviews according to research carried out for the company...

Via ALBERTO CORRERA, Antonio Maresca
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"Call Me Maybe" by the Hilton San Diego

The Hilton San Diego Bayfront Executive Committee along with hotel team members perform the sensational hit "Call Me Maybe" by Carly Rae Jepsen. The video is...

Via Giulio David, Antonio Maresca
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Isabella Bosler's comment, November 9, 2012 4:24 AM
Looks like they had a lot of fun ;)
Rescooped by Isabella Bosler from Tourism Social Media
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What do Global Brand Pages on Facebook mean to travel? [Hint: quite a lot] | Tnooz

What do Global Brand Pages on Facebook mean to travel? [Hint: quite a lot] | Tnooz | The Brand Strategist for Hotels | Scoop.it

Under the new Global Brand Page structure, businesses with multiple pages will be able to merge all into the one URL – www.facebook.com/[Single-Brand] – and still maintain their region-specific posts and discussions going as they are now.


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Fairmont upgrades its digital platforms. ~ Sunday, 21st October 2012 from 4Hoteliers

Fairmont upgrades its digital platforms. ~ Sunday, 21st October 2012 from 4Hoteliers | The Brand Strategist for Hotels | Scoop.it

Fairmont Hotels and Resorts keeps on innovating. One of the brands that understands that mobile is key !


Via Olivier P. Soares
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Ten tips for better revenue management in independent hotels | Tnooz

Ten tips for better revenue management in independent hotels | Tnooz | The Brand Strategist for Hotels | Scoop.it

Social media, distribution channels, web investment, discounting, being risky and target-setting - it couldn't be easier as an independent hotel owner, right?


Via Olivier P. Soares
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Zona Rev's curator insight, February 19, 2013 8:27 AM

Básico pero toca elementos interesantes.

Rescooped by Isabella Bosler from Social Media ePower Marketing
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"Wer in Social Media erfolgreich sein will, braucht Empathie für die Menschen"

"Wer in Social Media erfolgreich sein will, braucht Empathie für die Menschen" | The Brand Strategist for Hotels | Scoop.it
BVDW veröffentlicht Social-Media-Expertise von 52 Fachautoren / 5. Social Media Kompass erscheint zur dmexco am 18. September 2013

Via Klaus-Dieter Floegel
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Klaus-Dieter Floegel's curator insight, September 3, 2013 12:04 AM

Wie so oft, ist der Schlüssel zum Menschen auch ein bisschen Herz :-)

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Venezia, apre l'hotel sette stelle. Affreschi di Tiepolo in camera - Nuova Venezia

Venezia, apre l'hotel sette stelle. Affreschi di Tiepolo in camera - Nuova Venezia | The Brand Strategist for Hotels | Scoop.it
Venezia, apre l'hotel sette stelle. Affreschi di Tiepolo in camera
Nuova Venezia
È l'Amam Canal Grande: 24 suites extralusso, fino a 3.500 euro a notte. È il primo del genere in Italia.

Via Giulio David
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Rescooped by Isabella Bosler from Social Media Coaching for Hotels
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19 Ideas for Finishing your Hotel Social Media Strategy in Record Time

19 Ideas for Finishing your Hotel Social Media Strategy in Record Time | The Brand Strategist for Hotels | Scoop.it
In 2013 Social Media will move from fast to instant. Collaboration is the new standard. Hotels need to have their Social Media Strategy implemented in record time.

Via Are Morch
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Top 10 Twitter Tips For Hotels

Top 10 Twitter Tips For Hotels | The Brand Strategist for Hotels | Scoop.it
Discover Top 10 Twitter Tips For Hotels. Take advantage of some hands on Twitter Tips your Hotel can adapt immediate. Build a Solid Foundation Twitter is a minute-to-learn , life-time-to-master system.

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Rescooped by Isabella Bosler from Web Marketing Turistico
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Google Warns SEO & Businesses to Avoid Fake Reviews

Google Warns SEO & Businesses to Avoid Fake Reviews | The Brand Strategist for Hotels | Scoop.it
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted.

Via ALBERTO CORRERA, Antonio Maresca
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Rescooped by Isabella Bosler from Alessio Carciofi : consulenza e [info] formazione sul turismo
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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | The Brand Strategist for Hotels | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 


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Facebook Marketing: Case History Sardegna Grand Hotel Terme

Facebook Marketing: Case History Sardegna Grand Hotel Terme | The Brand Strategist for Hotels | Scoop.it
Ricevo da un cliente e ripubblico la sua strategia di Facebook Marketing:...

Via ALBERTO CORRERA, Antonio Maresca
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If you do not have a blog, your hotel website is dead

If you do not have a blog, your hotel website is dead | The Brand Strategist for Hotels | Scoop.it

Hoteliers invest in a website and think that is it for the next three, four or even five years. They still view the internet as a business of online brochures apparently. Their website’s content is completely static or stagnant. Why?

 

It is a well-known fact that search engines put a high value on dynamic and fresh content. They are looking for websites that are constantly adding new information relevant to their field or related to their brand.

 


Via Wendy Forbes
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Rescooped by Isabella Bosler from Freshnet.it
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Benchmarking Social Media on Tourism Websites

Benchmarking Social Media on Tourism Websites | The Brand Strategist for Hotels | Scoop.it
What is the correlation between your social strategy and website traffic? The answers can be found by benchmarking social media data.

Via Giulio David
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Hotel Strategy Blog by Bookassist: Google Places becomes Google+ Local and changes the Search game yet again

Hotel Strategy Blog by Bookassist: Google Places becomes Google+ Local and changes the Search game yet again | The Brand Strategist for Hotels | Scoop.it

Bookassist Hotel Strategy Blog publishes up to the minute articles and commentary for hotels to help them maximise direct revenue through their websites and learn more about direct sales strategies, online marketing, website design and...


Via Olivier P. Soares
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Google Now, la rivoluzione del turismo online è solo all’inizio

Google Now, la rivoluzione del turismo online è solo all’inizio | The Brand Strategist for Hotels | Scoop.it
Google Now è la nuova applicazione per Android 4.1 che promette di rivoluzionare il nostro modo di viaggiare e vedere il mondo. Scopri come in questo articolo.

Via Giulio David
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Eleven tips when picking the best channel management technology for hotels | Tnooz

Eleven tips when picking the best channel management technology for hotels | Tnooz | The Brand Strategist for Hotels | Scoop.it

Channel management has become an important discipline for every hotelier - but it is now maturing.


Via Olivier P. Soares
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Rescooped by Isabella Bosler from Tourism Social Media
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Why Travel Needs More Social Sharing

Why Travel Needs More Social Sharing | The Brand Strategist for Hotels | Scoop.it

In a world with massive amounts of content generated by my friends, there is no single source to see where my friends have gone and what they did on their trip. Irrive aims to fix that problem. Irrive is a social scrapbook that automatically organizes an individual's or group's social media content (pictures, checkins, tweets, posts, etc.) around a specific event -- travel, party, wedding, weekend adventure, etc. Each Irrive social scrapbook has its own webpage and privacy setting, so it is easy to share.


Via Wendy Forbes
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