Channel management has become an important discipline for every hotelier - but it is now maturing.
Via Olivier P. Soares
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
News from the fields of Web Marketing, Social Media and CRM for Hospitality in EN/IT/DE
Curated by
Isabella Bosler
|
Rescooped by Isabella Bosler from Social Media and Online channels for Tourism 2.0 onto The Brand Strategist for Hotels |
Scoop.it!
Via Olivier P. Soares
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Josiah Mackenzie takes a look at the technologies he saw making the biggest impact in the hotel industry in 2011 in order that these success stories might serve as inspiration for you in another year of innovation. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In 2013 Social Media will move from fast to instant. Collaboration is the new standard. Hotels need to have their Social Media Strategy implemented in record time. Via Are Morch Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Discover Top 10 Twitter Tips For Hotels. Take advantage of some hands on Twitter Tips your Hotel can adapt immediate. Build a Solid Foundation Twitter is a minute-to-learn , life-time-to-master system. Via Are Morch Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted. Via ALBERTO CORRERA, Antonio Maresca Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com." (you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx
and here: http://techcrunch.com/2012/10/08/facebook-collections/
Via Robin Good, Alessio Carciofi Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Ricevo da un cliente e ripubblico la sua strategia di Facebook Marketing:... Via ALBERTO CORRERA, Antonio Maresca Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Hoteliers invest in a website and think that is it for the next three, four or even five years. They still view the internet as a business of online brochures apparently. Their website’s content is completely static or stagnant. Why?
It is a well-known fact that search engines put a high value on dynamic and fresh content. They are looking for websites that are constantly adding new information relevant to their field or related to their brand.
Via Wendy Forbes Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What is the correlation between your social strategy and website traffic? The answers can be found by benchmarking social media data. Via Giulio David Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Bookassist Hotel Strategy Blog publishes up to the minute articles and commentary for hotels to help them maximise direct revenue through their websites and learn more about direct sales strategies, online marketing, website design and... Via Olivier P. Soares Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Google Now è la nuova applicazione per Android 4.1 che promette di rivoluzionare il nostro modo di viaggiare e vedere il mondo. Scopri come in questo articolo. Via Giulio David Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Channel management has become an important discipline for every hotelier - but it is now maturing. Via Olivier P. Soares
Scoop.it!
In a world with massive amounts of content generated by my friends, there is no single source to see where my friends have gone and what they did on their trip. Irrive aims to fix that problem. Irrive is a social scrapbook that automatically organizes an individual's or group's social media content (pictures, checkins, tweets, posts, etc.) around a specific event -- travel, party, wedding, weekend adventure, etc. Each Irrive social scrapbook has its own webpage and privacy setting, so it is easy to share. Via Wendy Forbes Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Stay.com l'applicazione mobile più gettonata per chi vuole avere in tasca una guida turistica collaborativa e personalizzata all-inclusive. Via Antonio Maresca Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Banff Lake Louise Tourism, a non-profit marketing organization for local businesses, took a viral image of a squirrel crashing a tourist’s photo and turned it into a long-term marketing strategy. Banff Squirrel has since become the face of tourism for the Canadian town and park. Via Wendy Forbes
Isabella Bosler's insight:
Lovely interview with Banff Squirrel on his Twitter activities Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Time to start the new year with looking at some of the bloggers that both has added value and will continue to add value to topics that is important for Hotels and Social Media. Via Are Morch Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice. Via Gregg Morris, Alessio Carciofi Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
It's unlikely your social media posts will enjoy the level of popularity as say, a President Obama or Justin Bieber, but you certainly don't need to be a White House resident or have a trendy chili-bowl haircut to make your voice known. It just takes a few key strategies to put your company out there. Via Wendy Forbes 
Mike Ellsworth's curator insight,
January 16, 10:09 PM
I love this quote from the article:
"Listen to your audience. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
More than half of TripAdvisor users say they won't book a hotel if it has no reviews according to research carried out for the company... Via ALBERTO CORRERA, Antonio Maresca Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Hilton San Diego Bayfront Executive Committee along with hotel team members perform the sensational hit "Call Me Maybe" by Carly Rae Jepsen. The video is... Via Giulio David, Antonio Maresca Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Under the new Global Brand Page structure, businesses with multiple pages will be able to merge all into the one URL – www.facebook.com/[Single-Brand] – and still maintain their region-specific posts and discussions going as they are now. Via Wendy Forbes Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Fairmont Hotels and Resorts keeps on innovating. One of the brands that understands that mobile is key ! Via Olivier P. Soares Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social media, distribution channels, web investment, discounting, being risky and target-setting - it couldn't be easier as an independent hotel owner, right? Via Olivier P. Soares Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
According to Facebook, advertisers who judge the success of their online campaigns on click-through rates are doing it wrong. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Google Street View goes under water - invaluable publicity for island resorts like Heron Island Hotel and Lady Elliot Island Eco Resort... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
