Josiah Mackenzie takes a look at the technologies he saw making the biggest impact in the hotel industry in 2011 in order that these success stories might serve as inspiration for you in another year of innovation.
Banff Lake Louise Tourism, a non-profit marketing organization for local businesses, took a viral image of a squirrel crashing a tourist’s photo and turned it into a long-term marketing strategy. Banff Squirrel has since become the face of tourism for the Canadian town and park.
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
It's unlikely your social media posts will enjoy the level of popularity as say, a President Obama or Justin Bieber, but you certainly don't need to be a White House resident or have a trendy chili-bowl haircut to make your voice known. It just takes a few key strategies to put your company out there.
Under the new Global Brand Page structure, businesses with multiple pages will be able to merge all into the one URL – www.facebook.com/[Single-Brand] – and still maintain their region-specific posts and discussions going as they are now.
Discover Top 10 Twitter Tips For Hotels. Take advantage of some hands on Twitter Tips your Hotel can adapt immediate. Build a Solid Foundation Twitter is a minute-to-learn , life-time-to-master system.
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted.
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."
(you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Hoteliers invest in a website and think that is it for the next three, four or even five years. They still view the internet as a business of online brochures apparently. Their website’s content is completely static or stagnant. Why?
It is a well-known fact that search engines put a high value on dynamic and fresh content. They are looking for websites that are constantly adding new information relevant to their field or related to their brand.
Bookassist Hotel Strategy Blog publishes up to the minute articles and commentary for hotels to help them maximise direct revenue through their websites and learn more about direct sales strategies, online marketing, website design and...
In a world with massive amounts of content generated by my friends, there is no single source to see where my friends have gone and what they did on their trip. Irrive aims to fix that problem. Irrive is a social scrapbook that automatically organizes an individual's or group's social media content (pictures, checkins, tweets, posts, etc.) around a specific event -- travel, party, wedding, weekend adventure, etc. Each Irrive social scrapbook has its own webpage and privacy setting, so it is easy to share.