“ Darty a lancé plusieurs innovations technologiques qui renouvellent les rapports avec le client in-store et on line. Comment améliorer le contact avec la clientèle à l'ère numérique ? Les réponses et les choix de Darty, par Christophe Cadic, directeur du développement et de la digitalisation du numéro un français de l'électroménager.”
Via Jérôme MONANGE
“ The idea that companies have a duty to address social ills is not just flawed, argues Aneel Karnani. It also makes it more likely that we'll ignore the real solutions to these problems.”
Via María Florenzano
“Self-driving cars were just the start. What's the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what's next for machine learning —...”
"Both qualitative and quantitative methods of user research play important roles in product development. Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another."
“Rencontre avec le consultant-formateur Daniel Ollivier, directeur associé de Théra Conseil du Groupe Efficea, auteur de "Management 2.0", édité chez Afnor Editions qui a récemment remporter le 11ème prix du livre qualité et performance...”
Via Cyril Bladier
Voted one of the most influential business ideas ever presented in the Harvard Business Review the Balanced Scorecard enjoys global popularity. There are some management tools that seem to have enduring appeal and the Balanced Scorecard, or BSC for short, is one of those. Over the past 20 years it has seen adoption rates soar. At the same time I have to say that as a tool the BSC is still widely misunderstood and misused by managers. A BSC is a strategy execution tool that, at the most basic level, helps companies to: 1. Clarify strategy - articulate and communicate their business priorities and objectives 2. Monitor progress - measure to what extent the priorities and strategic objectives are being delivered 3. Define and manage action plans – ensure activities and initiatives are in place to deliver the priorities and strategic objectives.
Never mind the Seattle Seahawks completely smoking the Broncos -- Super Bowl XLVIII may go down in history as the turning point for iBeacon. Apple's iBeacon is an indoor positioning system based on Bluetooth Low Energy technology. Its proximity-detection capabilities enable it to send relevant information -- including, most enticingly, targeted ads -- to a mobile device. Although Apple debuted iBeacon with the release of iOS 7 last June, it has largely been overlooked by marketers and retailers. That is changing, however. Apple has rolled it out in its own stores, Macy's is trying it out in a pilot program, and American Eagle is giving it a try. Sure, these are national retailers, but they can't provide a national platform for consumers to become acquainted with the technology. Here's where the Super Bowl comes in. The National Football League installed wireless transmitters in Times Square and MetLife Stadium that could send finely tuned messages to smartphones, The New York Times reported earlier this month. It would be "the boldest test yet" for the nascent technology, the Times said.
Via Russ Merz, Ph.D.
Proximity Marketing has received a lot of attention lately – all of it focused on the idea of using technology for the localized distribution of advertising content associated with a particular place. The key word about this tech is distribution, and the big question to ask is whether that distribution comes in the form of PUSH or PULL. Anyone recently been to an exhibition, market or similar where you are overwhelmed by exhibitors handing out swathes of brochures, leaflets and samples of their products? Have you arrived home only to find your entrance hall littered with junk mail, a knock on the door from a salesman offering to switch your broadband or utilities? Have you opened up your email to find a whole load of spam email offerings? You’re in a meeting and receive a text message, only to find it’s the latest offering from your local retailer offering you something that is not on the shopping list. All of the above, in my opinion, fall into the category of marketing related offers being PUSHED towards you. Let’s be honest – most of us don’t like all those offers being pushed on us. But suddenly, the marketing world is excited about new technology that does just that, albeit in a sexy new way. The Fuss About BLE Bluetooth Low Energy is technology that aids in the transmission of or even broadcasts notifications to a recognized device within a specified range, via devices such as Apple’s much talked about iBeacons. But that’s just more marketing being PUSHED towards consumers. Imagine walking down an aisle of your local supermarket only to be bombarded with offers from all the brands in that aisle. A visit to the local shopping mall or stroll down the High Street could also prove tedious, with offers being pushed from all the local retailers? Oh, and during this shopping trip, you receive the occasional email notification along with the random text message, all of which will be emitting some form of alert to attract your attention to the handset? The Better Way With NFC Near Field Communications (NFC), by comparison, is passive and encourage consumers to tap a tag in a specific location or on a shelf edge, and “pull” information because they actually want it. NFC is less invasive, and does not distract the user from what they are doing. The key element is a compelling incentive. Because the material is pulled, the advertiser knows for sure that the individual is interested in the product by requesting it.
Via Russ Merz, Ph.D.
“ Il existe pléthore d'outils d'analyse de votre compte Twitter. Gratuits ou payants, ces outils proposent généralement tous sensiblement les mêmes fonctionnalités: graphiques, ajout ou unfollows d”
Via Johanna Redon
Après une 1ère étude réalisée en 2013 et portant sur les rapports RSE d’entreprises de sept secteurs, GUTcert, la filiale allemande du Groupe AFNOR, a cette fois focalisé son attention sur les rapports développement durable d’importants constructeurs automobiles internationaux. Téléchargez gratuitement l’étude.
“Data Mining: Practical Machine Learning Tools and Techniques offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations.”
“Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners (Wiley and SAS Business Series) [Jared Dean] on Amazon.com. *FREE* shipping on qualifying offers.”
“CBC.ca How big business can help fight climate change: Bob McDonald CBC.ca A report by the International Institute for Sustainable Development describes the costs of extreme weather events such as floods and storms, plus rising health care costs...”
Via David Cooperrider & Christopher Johnston
Incorporating quantitative measures and eye tracking into your next usability test can provide the foundation for a more mature approach to measuring usability. Numbers are powerful and offer a simple way to communicate usability findings and speak a language that executive stakeholders understand.
Via Mario K. Sakata
“ One of the toughest, yet most important, aspects of marketing is understanding why consumers make decisions. Why does a soccer mom drive an SUV instead of a mini-van? Why does a teenager drink Coke instead of Pepsi? In these examples, product features rarely drive consumer choice. Consumer decision making goes much deeper than that. Marketers …”
Via Joachim Scholz, PhD
“Twitter est un formidable outil, j’en conviens aisément. Mais son interface de base – via le site www.twitter.com – est loin d’être un summum de sophistication, même si elle a fait l’objet d’un rapide relooking en début de semaine. Heureusement, il existe une multitude d’outils plus ou moins gratuits qui vous permettent de tirer un [...]”
Via Cecile Verdier
BEST-OF ! Tous les outils webmarketing pour la création de votre blog, l'optimisation de son référencement et l'animation de vos réseaux sociaux. Que ce soit pour la création du blog, l’optimisation de son référencement ou bien le développement de ma visibilité sur les réseaux sociaux, ces outils sont des incontournables que j’utilise au quotidien pour me faciliter la vie et recommande systématiquement à mes clients.
Via Fabien Raimbaud (MOPA), Nicolas Graeff, Thomas Yung, Francis Fiesinger Pro
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