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Rescooped by Thomas from ISR, DD et Responsabilité Sociétale des Entreprises
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Les RSE dans les grands groupes : état des lieux

Les RSE dans les grands groupes : état des lieux | Autres | Scoop.it
“ Les Réseaux Sociaux d'Entreprise (RSE) dans les grands groupe sont un semi-échec. Pourquoi ? Quelles idées pour réussir son lancement ?”
Via Madmagz, Pierre Wouters
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Rescooped by Thomas from BIG data, Data Mining, Predictive Modeling, Visualization
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200+ Big Data thought leaders to follow on Twitter « Big Data Made Simple

200+ Big Data thought leaders to follow on Twitter « Big Data Made Simple | Autres | Scoop.it
“This is our list of 200+ Big Data thought leaders that everyone must follow on Twitter. The names are listed alphabetically. Adam Singer: Analytics Advocate at Google.”
Via AnalyticsInnovations
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Rescooped by Thomas from LAB LUXURY and RETAIL : MARKETING : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal COMMUNICATION : Influence - Réseaux Sociaux - Transformation Digitale
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Le Big Data, levier incontournable d'une relation client personnalisée

Le Big Data, levier incontournable d'une relation client personnalisée | Autres | Scoop.it
“ Darty a lancé plusieurs innovations technologiques qui renouvellent les rapports avec le client in-store et on line. Comment améliorer le contact avec la clientèle à l'ère numérique ? Les réponses et les choix de Darty, par Christophe Cadic, directeur du développement et de la digitalisation du numéro un français de l'électroménager.”
Via Jérôme MONANGE
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Rescooped by Thomas from The future of HR
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CSR 2.0: Reinventing Corporate Social Responsibility for the 21st Century

CSR 2.0: Reinventing Corporate Social Responsibility for the 21st Century | Autres | Scoop.it
“ The Management Innovation eXchange (MIX) is an open innovation project aimed at reinventing management for the 21st century.”
Via HR Trend Institute
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Rescooped by Thomas from Corporate Social Responsibility #CSR
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The Case Against Corporate Social Responsibility

The Case Against Corporate Social Responsibility | Autres | Scoop.it
“ The idea that companies have a duty to address social ills is not just flawed, argues Aneel Karnani. It also makes it more likely that we'll ignore the real solutions to these problems.”
Via María Florenzano
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Rescooped by Thomas from BIG data, Data Mining, Predictive Modeling, Visualization
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Kenneth Cukier: Big data is better data

“Self-driving cars were just the start. What's the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what's next for machine learning —...”
Via AnalyticsInnovations
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Rescooped by Thomas from Feedback analysis
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Strengths and Weaknesses of Quantitative and Qualitative Research

Strengths and Weaknesses of Quantitative and Qualitative Research | Autres | Scoop.it
"Both qualitative and quantitative methods of user research play important roles in product development. Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another."
Via Metrinomics
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Rescooped by Thomas from RH 2.0 cyril bladier
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Management 2.0 : miser sur le capital humain - Actualité RH, Ressources Humaines

Management 2.0 : miser sur le capital humain - Actualité RH, Ressources Humaines | Autres | Scoop.it
“Rencontre avec le consultant-formateur Daniel Ollivier, directeur associé de Théra Conseil du Groupe Efficea, auteur de "Management 2.0", édité chez Afnor Editions qui a récemment remporter le 11ème prix du livre qualité et performance...”
Via Cyril Bladier
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Rescooped by Thomas from Strategic Planning for growth
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What The Hell is a... Balanced Scorecard?

What The Hell is a... Balanced Scorecard? | Autres | Scoop.it
Voted one of the most influential business ideas ever presented in the Harvard Business Review the Balanced Scorecard enjoys global popularity. There are some management tools that seem to have enduring appeal and the Balanced Scorecard, or BSC for short, is one of those. Over the past 20 years it has seen adoption rates soar. At the same time I have to say that as a tool the BSC is still widely misunderstood and misused by managers. A BSC is a strategy execution tool that, at the most basic level, helps companies to: 1. Clarify strategy - articulate and communicate their business priorities and objectives 2. Monitor progress - measure to what extent the priorities and strategic objectives are being delivered 3. Define and manage action plans – ensure activities and initiatives are in place to deliver the priorities and strategic objectives.
Via paulgreen
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Rescooped by Thomas from Mobile Customer Experience Management
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iBeacon: It's Time for Mobile Marketers to See the Light | Marketing | CRM Buyer

iBeacon: It's Time for Mobile Marketers to See the Light | Marketing | CRM Buyer | Autres | Scoop.it
Never mind the Seattle Seahawks completely smoking the Broncos -- Super Bowl XLVIII may go down in history as the turning point for iBeacon. Apple's iBeacon is an indoor positioning system based on Bluetooth Low Energy technology. Its proximity-detection capabilities enable it to send relevant information -- including, most enticingly, targeted ads -- to a mobile device. Although Apple debuted iBeacon with the release of iOS 7 last June, it has largely been overlooked by marketers and retailers. That is changing, however. Apple has rolled it out in its own stores, Macy's is trying it out in a pilot program, and American Eagle is giving it a try. Sure, these are national retailers, but they can't provide a national platform for consumers to become acquainted with the technology. Here's where the Super Bowl comes in. The National Football League installed wireless transmitters in Times Square and MetLife Stadium that could send finely tuned messages to smartphones, The New York Times reported earlier this month. It would be "the boldest test yet" for the nascent technology, the Times said.
Via Russ Merz, Ph.D.
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Rescooped by Thomas from Mobile Customer Experience Management
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In Proximity Marketing, You Can Use NFC Or Abuse With BLE

In Proximity Marketing, You Can Use NFC Or Abuse With BLE | Autres | Scoop.it
Proximity Marketing has received a lot of attention lately – all of it focused on the idea of using technology for the localized distribution of advertising content associated with a particular place. The key word about this tech is distribution, and the big question to ask is whether that distribution comes in the form of PUSH or PULL. Anyone recently been to an exhibition, market or similar where you are overwhelmed by exhibitors handing out swathes of brochures, leaflets and samples of their products? Have you arrived home only to find your entrance hall littered with junk mail, a knock on the door from a salesman offering to switch your broadband or utilities? Have you opened up your email to find a whole load of spam email offerings? You’re in a meeting and receive a text message, only to find it’s the latest offering from your local retailer offering you something that is not on the shopping list. All of the above, in my opinion, fall into the category of marketing related offers being PUSHED towards you. Let’s be honest – most of us don’t like all those offers being pushed on us. But suddenly, the marketing world is excited about new technology that does just that, albeit in a sexy new way. The Fuss About BLE Bluetooth Low Energy is technology that aids in the transmission of or even broadcasts notifications to a recognized device within a specified range, via devices such as Apple’s much talked about iBeacons. But that’s just more marketing being PUSHED towards consumers. Imagine walking down an aisle of your local supermarket only to be bombarded with offers from all the brands in that aisle. A visit to the local shopping mall or stroll down the High Street could also prove tedious, with offers being pushed from all the local retailers? Oh, and during this shopping trip, you receive the occasional email notification along with the random text message, all of which will be emitting some form of alert to attract your attention to the handset? The Better Way With NFC Near Field Communications (NFC), by comparison, is passive and encourage consumers to tap a tag in a specific location or on a shelf edge, and “pull” information because they actually want it. NFC is less invasive, and does not distract the user from what they are doing. The key element is a compelling incentive. Because the material is pulled, the advertiser knows for sure that the individual is interested in the product by requesting it.
Via Russ Merz, Ph.D.
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Rescooped by Thomas from Veille réseaux sociaux & community management
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Test de Followerwonk, un outil puissant pour développer vos contacts sur Twitter

Test de Followerwonk, un outil puissant pour développer vos contacts sur Twitter | Autres | Scoop.it
“ Il existe pléthore d'outils d'analyse de votre compte Twitter. Gratuits ou payants, ces outils proposent généralement tous sensiblement les mêmes fonctionnalités: graphiques, ajout ou unfollows d”
Via Johanna Redon
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Rescooped by Thomas from Pertinences sociétales
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RSE - Étude internationale sur les performances des entreprises dans le secteur automobile

RSE - Étude internationale sur les performances des entreprises dans le secteur automobile | Autres | Scoop.it
Après une 1ère étude réalisée en 2013 et portant sur les rapports RSE d’entreprises de sept secteurs, GUTcert, la filiale allemande du Groupe AFNOR, a cette fois focalisé son attention sur les rapports développement durable d’importants constructeurs automobiles internationaux. Téléchargez gratuitement l’étude.
Via congruence-RSO
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Rescooped by Thomas from BIG data, Data Mining, Predictive Modeling, Visualization
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Data Mining: Practical Machine Learning Tools and Techniques

“Data Mining: Practical Machine Learning Tools and Techniques offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations.”
Via AnalyticsInnovations
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Rescooped by Thomas from The future of HR
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CSR 2.0: Reinventing Corporate Social Responsibility for the 21st Century

CSR 2.0: Reinventing Corporate Social Responsibility for the 21st Century | Autres | Scoop.it
“ The Management Innovation eXchange (MIX) is an open innovation project aimed at reinventing management for the 21st century.”
Via HR Trend Institute
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Rescooped by Thomas from Data Nerd's Corner
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How to Do Market Research--The Basics

How to Do Market Research--The Basics | Autres | Scoop.it
Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.

Via Carla Gentry CSPO
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Carla Gentry CSPO's curator insight, January 21, 2014 5:39 PM

"Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs."

Rescooped by Thomas from BIG data, Data Mining, Predictive Modeling, Visualization
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Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners (Wiley and SAS Business Series): Jared Dean: 9781118618042: Amazon.com: Books

“Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners (Wiley and SAS Business Series) [Jared Dean] on Amazon.com. *FREE* shipping on qualifying offers.”
Via AnalyticsInnovations
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Rescooped by Thomas from Business as an Agent of World Benefit
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How big business can help fight climate change: Are We Witnessing a Sea Change?

How big business can help fight climate change: Are We Witnessing a Sea Change? | Autres | Scoop.it
“CBC.ca How big business can help fight climate change: Bob McDonald CBC.ca A report by the International Institute for Sustainable Development describes the costs of extreme weather events such as floods and storms, plus rising health care costs...”
Via David Cooperrider & Christopher Johnston
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David Cooperrider & Christopher Johnston's curator insight, September 27, 2014 8:14 AM
US President Obama tells the UN that “we are the first generation to feel the impact of climate change and the last generation that can do something about it”. We’ve seen the significant news that the Rockefeller Brothers Fund is joining the divestment movement, which the New York Times reported as part of a much wider trend. And we’ve learnt that leading businesses including, IKEA, Swiss Re, BT, Formula E, H&M, KPN, Mars, Nestlé, Philips, Reed Elsevier, J. Safra Sarasin and Yoox, have joined an initiative to encourage major companies to commit to using 100% renewable power. With the goal that “by 2020, 100 of the world’s largest businesses will have committed to 100% renewable power”, the RE100 campaign will highlight the business and reputational benefits enjoyed by companies who make the commitment to use power exclusively from renewable energy sources. This, to me, sounds like a sea change in the making.
Rescooped by Thomas from UXploration
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Quantitative Research and Eye-Tracking: A match made in UX heaven

Quantitative Research and Eye-Tracking: A match made in UX heaven | Autres | Scoop.it
Incorporating quantitative measures and eye tracking into your next usability test can provide the foundation for a more mature approach to measuring usability. Numbers are powerful and offer a simple way to communicate usability findings and speak a language that executive stakeholders understand.
Via Mario K. Sakata
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Rescooped by Thomas from market research topics
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Using the Focus Group in Market Research | B2B International

Using the Focus Group in Market Research | B2B International | Autres | Scoop.it
“ Focus groups have been a dominant form of qualitative data collection in market research for more than 30 years. So, how can you get the most from them?”
Via Mark
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Rescooped by Thomas from Marketing Research
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Understanding Consumer Decision-Making with Means-End Research - Rockbridge Associates, Inc.

Understanding Consumer Decision-Making with Means-End Research - Rockbridge Associates, Inc. | Autres | Scoop.it
“ One of the toughest, yet most important, aspects of marketing is understanding why consumers make decisions. Why does a soccer mom drive an SUV instead of a mini-van? Why does a teenager drink Coke instead of Pepsi? In these examples, product features rarely drive consumer choice. Consumer decision making goes much deeper than that. Marketers …”
Via Joachim Scholz, PhD
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Rescooped by Thomas from Mon Community Management
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8 outils pour (encore mieux) tirer parti de Twitter - be Angels

8 outils pour (encore mieux) tirer parti de Twitter - be Angels | Autres | Scoop.it
“Twitter est un formidable outil, j’en conviens aisément. Mais son interface de base – via le site www.twitter.com – est loin d’être un summum de sophistication, même si elle a fait l’objet d’un rapide relooking en début de semaine. Heureusement, il existe une multitude d’outils plus ou moins gratuits qui vous permettent de tirer un [...]”
Via Cecile Verdier
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Rescooped by Thomas from Mon Community Management
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Référencement : analysez votre concurrence en 5 étapes !

Référencement : analysez votre concurrence en 5 étapes ! | Autres | Scoop.it
“Référencement : analysez votre concurrence en 5 étapes et découvrez comment en profiter pour les dépasser dans les résultats de Google !”
Via Cecile Verdier
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Rescooped by Thomas from web@home web-academy
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OUTIL : 25 outils webmarketing pour booster votre activité sur le web

OUTIL : 25 outils webmarketing pour booster votre activité sur le web | Autres | Scoop.it
BEST-OF ! Tous les outils webmarketing pour la création de votre blog, l'optimisation de son référencement et l'animation de vos réseaux sociaux. Que ce soit pour la création du blog, l’optimisation de son référencement ou bien le développement de ma visibilité sur les réseaux sociaux, ces outils sont des incontournables que j’utilise au quotidien pour me faciliter la vie et recommande systématiquement à mes clients.
Via Fabien Raimbaud (MOPA), Nicolas Graeff, Thomas Yung, Francis Fiesinger Pro
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