(Web & Inbound & Content) Marketing
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Les sites web incontournables

Les sites web incontournables | (Web & Inbound & Content) Marketing | Scoop.it
Croyez-moi cette dernière sélection de 2015 termine l'année en beauté ! Retrouvez-y comme traditionnellement, 25 sites pour votre inspiration.
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How to master Social Media for your business: A guide to efficiency (English Edition)

So many business owners or marketers fail at Social Media, they either lack time, ressources or just dedication. This book covers a 9 step plan to guide you to Social Media success and boost your company's online strategy. If you are struggling with the tools to use, I've selected a few for you to get you back on tracks with efficiency and return on investment. 
Ask yourself this simple question: Is my social media efficient for my business? If you find yourself short on RoI, you should definitely take a read.

Patrick Findlay's insight:

Featuring a 9 step guide to Social Media efficiency as well as tools to use to conquer your strategy.

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5 Ways Influencer Marketing Can Grow Your B2B Company in 2016

5 Ways Influencer Marketing Can Grow Your B2B Company in 2016 | (Web & Inbound & Content) Marketing | Scoop.it
Influencer Marketing programs for B2B companies tend to focus on a handful of marketing objectives. The thing is, like many marketing focused investments,
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What Is Digital Marketing? - Single Grain

Short answer: digital marketing is an umbrella term for the marketing of products or services using digital technologies. Read on for the long answer:
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Your Handy Cheat Sheet for Writing Headlines

Your Handy Cheat Sheet for Writing Headlines | (Web & Inbound & Content) Marketing | Scoop.it
Writing - How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word headlines.

Via Russ Merz, Ph.D.
Patrick Findlay's insight:
Need some guidelines for writing effective headlines? See this article and infographic for 9 ways to improve your marketing content and generate action.
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Russ Merz, Ph.D.'s curator insight, April 4, 12:25 PM
Need some guidelines for writing effective headlines? See this article and infographic for 9 ways to improve your marketing content and generate action.
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Comment augmenter votre taux de conversion ? - BtoBMarketers.fr

Comment augmenter votre taux de conversion ? - BtoBMarketers.fr | (Web & Inbound & Content) Marketing | Scoop.it
comment augmenter taux conversions : 4 conseils utiles
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▶ Le Top 20 des Réseaux Sociaux [Mis à Jour]

▶ Le Top 20 des Réseaux Sociaux [Mis à Jour] | (Web & Inbound & Content) Marketing | Scoop.it
Quels sont les principaux réseaux sociaux en 2016 ? Quel est le nombre d'utilisateurs de chaque réseaux social ? L'infographie et le Classement
Via Christian Rivet GEM
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Content Marketing vs. SEO

Content Marketing vs. SEO | (Web & Inbound & Content) Marketing | Scoop.it
SEO and content marketing are two of the most important tools you have in your digital marketing arsenal. If you can manage to use both correctly, your chances
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Les cinq tendances émergentes dans le commerce digital

Les cinq tendances émergentes dans le commerce digital | (Web & Inbound & Content) Marketing | Scoop.it
Tous les secteurs industriels, et celui du commerce entre particuliers, subissent des évolutions rapides qui promettent de façonner le marché au cours des cinq prochaines années.
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10 Tools for Better Content Marketing in 2016

10 Tools for Better Content Marketing in 2016 | (Web & Inbound & Content) Marketing | Scoop.it
Content marketing can be a time-consuming tactic. Sixty percent of marketers are creating at least one piece of new content each day.

Via Kamal Bennani
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Inbound Marketing : 6 indicateurs pour mesurer le ROI de vos contenus téléchargeables

Inbound Marketing : 6 indicateurs pour mesurer le ROI de vos contenus téléchargeables | (Web & Inbound & Content) Marketing | Scoop.it
Pour améliorer votre stratégie Inbound Marketing, comment mesurer le ROI de vos livres blancs, kits et autres contenus téléchargeables ?
Via Christian Rivet GEM
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17 incredibly useful Google products and services you didn't know existed

17 incredibly useful Google products and services you didn't know existed | (Web & Inbound & Content) Marketing | Scoop.it

Google is so much more than search.


Via Will Corry
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24 Affordable Small Business Marketing Ideas

24 Affordable Small Business Marketing Ideas | (Web & Inbound & Content) Marketing | Scoop.it

Your cash flow has reached an all time low. Most likely, the majority of your business’s budget was spent developing your idea and hiring people to bring it to execution.


Via Will Corry
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5 Ways to Make Your Content Earn More Inbound Links

5 Ways to Make Your Content Earn More Inbound Links | (Web & Inbound & Content) Marketing | Scoop.it

Inbound links are one of the biggest factors in organic search rankings. So, how do you get them?


Via Kamal Bennani
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Marco Favero's curator insight, February 25, 8:44 AM

aggiungi la tua intuizione ...

DoubleClick Web Design's curator insight, February 25, 3:47 PM

As some of you would know, having people create links to your content is a rare occurance.  Yet, one that is a great SEO boost for your website and something that we all strive to achieve.  Here are some great tips to organically facilitate inbound links to your content.

Rescooped by Patrick Findlay from Social Media, SEO, Mobile, Digital Marketing
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7 Inbound Marketing Strategies that Guarantee Quick Results

7 Inbound Marketing Strategies that Guarantee Quick Results | (Web & Inbound & Content) Marketing | Scoop.it
Inbound marketing has become 'the' marketing strategy for brands to truly succeed.

Via Kamal Bennani
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What Is Inbound Marketing? - Single Grain

Inbound marketing is any marketing activity that brings leads and customers to you through SEO, social media, PPC, content, etc. 
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Acquisition online : 5 stratégies de marque à la loupe

Acquisition online : 5 stratégies de marque à la loupe | (Web & Inbound & Content) Marketing | Scoop.it
Comment ne pas être dépendant du 'search' de Google ? Telle est, essentiellement, la question à laquelle ont répondu les porte-paroles de Meetic, Tohapi, Menlook, Bazarchic et Mobalpa lors d'une conférence plénière du salon Emarketing sur l'acquisition online. Compte-rendu.
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SEO : quels sont les facteurs de positionnement à suivre ? - BtoBMarketers.fr

SEO : quels sont les facteurs de positionnement à suivre ? - BtoBMarketers.fr | (Web & Inbound & Content) Marketing | Scoop.it
SEO : les 13 facteurs de positionnement à suivre en 2016 pour être bien placé sur Google
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3 Reasons Social Networks Are Actually Great For Your Mental Health

3 Reasons Social Networks Are Actually Great For Your Mental Health | (Web & Inbound & Content) Marketing | Scoop.it
We often hear how unhealthy social networks are for our lifestyle, however, they offer way too many useful functions to give them up. Ease your mind and find out about three ways social media are actually good for you and your mental health.
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5 clés pour améliorer l’expérience client… et le e-commerce de demain

5 clés pour améliorer l’expérience client… et le e-commerce de demain | (Web & Inbound & Content) Marketing | Scoop.it
E-commerce :
Il est primordial aujourd’hui, et encore plus demain, de comprendre qui est réellement le consommateur, comment il consomme, où... Contexte Commerce connecté Omni-Commerce - Dossiers LSA Conso
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La stratégie de Nike ou le sprint permanent

La stratégie de Nike ou le sprint permanent | (Web & Inbound & Content) Marketing | Scoop.it
Innovations et gros moyens marketing ont permis à l'américain Nike de devenir le leader incontournable des équipementiers sportifs. Du coffre d'une voiture aux magasins du monde entier, voici...
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150 millions d’utilisateurs pour les services de m-santé en 2020

150 millions d’utilisateurs pour les services de m-santé en 2020 | (Web & Inbound & Content) Marketing | Scoop.it
» 150 millions d’utilisateurs pour les services de m-santé en 2020 | Tendances, Insights et Marketing Digital
Via Christian Rivet GEM
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Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Facebook Canvas: How to Create an Immersive Facebook Ads Experience | (Web & Inbound & Content) Marketing | Scoop.it
Facebook Canvas provides advertisers awesome opportunities for creating immersive experiences. Here's a step-by-step guide to create your own.

Via David Blundell
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Facebook Canvas looks like it could be a game-changer for mobile marketing. So what is it and how do we use it? Jon Loomer gives you the skinny . . .
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Alba Herreruela Hevia's curator insight, March 7, 5:27 AM
Facebook Canvas looks like it could be a game-changer for mobile marketing. So what is it and how do we use it? Jon Loomer gives you the skinny . . .
RAJ VERMA's curator insight, March 11, 4:45 AM
Facebook Canvas looks like it could be a game-changer for mobile marketing. So what is it and how do we use it? Jon Loomer gives you the skinny . . .
Sonya Keenan's curator insight, March 13, 8:59 PM
Facebook Canvas looks like it could be a game-changer for mobile marketing. So what is it and how do we use it? Jon Loomer gives you the skinny . . .
Rescooped by Patrick Findlay from Social Media, SEO, Mobile, Digital Marketing
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5 services to boost your social media engagement

5 services to boost your social media engagement | (Web & Inbound & Content) Marketing | Scoop.it

With social media being increasingly important for your brand, here are five companies to boost your profile.


Via Kamal Bennani
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How to Find the Perfect Content Curation Topics for Your Content Strategy

How to Find the Perfect Content Curation Topics for Your Content Strategy | (Web & Inbound & Content) Marketing | Scoop.it

Content - Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key component of content curation.


Via Kamal Bennani
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Tips on Hiring a Video Marketing Company

Take a deep dive into the characteristics of a successful video marketing company and tips on choosing the right company for your next campaign.
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Ubérisation : observatoire et Assises de l'Ubérisation

Ubérisation : observatoire et Assises de l'Ubérisation | (Web & Inbound & Content) Marketing | Scoop.it
L'ubérisation est un phénomène macro-économique d'ampleur : notre observatoire a pour but de l'accompagner
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