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Here’s how Yieldmo’s Ad Format Lab is trying to reinvent the mobile ad

EXCLUSIVE: Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited.
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Salvatore Ferragamo looks to the web to lure young consumers - Reuters

Salvatore Ferragamo looks to the web to lure young consumers - Reuters | webmarketing | Scoop.it
Salvatore Ferragamo looks to the web to lure young consumers Reuters MILAN (Reuters) - Italian fashion house Salvatore Ferragamo is betting on the Internet to boost its appeal to younger customers alongside revamping its physical stores, its chief...
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The Top F2P Monetization Tricks - Gamasutra

The Top F2P Monetization Tricks - Gamasutra | webmarketing | Scoop.it
[UPDATE: Alex Dale, the CMO of King.com, has graciously taken his time to clarify a few points related to CCS, and I have edited this paper in a few places using italics to show the updates] Coercive Monetization.
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How to shift from ecommerce to 'c-commerce': four steps to follow

How to shift from ecommerce to 'c-commerce': four steps to follow | webmarketing | Scoop.it
Ask the question your competitors aren’t: 'what would my customer expect?
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Pinterest Goes Into Monetization Mode With Promoted Pins (Kind Of) - Investorplace.com

Pinterest Goes Into Monetization Mode With Promoted Pins (Kind Of) - Investorplace.com | webmarketing | Scoop.it
Marketing Pilgrim
Pinterest Goes Into Monetization Mode With Promoted Pins (Kind Of)
Investorplace.com
With that in mind, it's surprising the company hasn't made a monetization push sooner.
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World's Largest Professional Network | LinkedIn

World's Largest Professional Network | LinkedIn | webmarketing | Scoop.it
225 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
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