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Salvatore Ferragamo looks to the web to lure young consumers Reuters MILAN (Reuters) - Italian fashion house Salvatore Ferragamo is betting on the Internet to boost its appeal to younger customers alongside revamping its physical stores, its chief...
[UPDATE: Alex Dale, the CMO of King.com, has graciously taken his time to clarify a few points related to CCS, and I have edited this paper in a few places using italics to show the updates] Coercive Monetization.
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