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Amplify Debuts Digital Curriculum - Publishers Weekly

Amplify Debuts Digital Curriculum - Publishers Weekly | Webmarketer - Marketing - Communication | Scoop.it
EdSurge Amplify Debuts Digital Curriculum Publishers Weekly Amplify, a News Corp educational venture focused on using technology to transform K-12 education, showed off its much-anticipated English Language Arts digital curriculum during an online...
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Lee gets break on 15 percent rates with digital ads - STLtoday.com

Lee gets break on 15 percent rates with digital ads - STLtoday.com | Webmarketer - Marketing - Communication | Scoop.it
Lee gets break on 15 percent rates with digital ads
STLtoday.com
Newspaper companies have "increased the amount of their revenues that come out of digital products," Salas said in a Feb. 26 telephone interview.
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Disney Digital Marketer T.J. Marchetti Joins AwesomenessTV as CMO - Variety

Disney Digital Marketer T.J. Marchetti Joins AwesomenessTV as CMO - Variety | Webmarketer - Marketing - Communication | Scoop.it
Disney Digital Marketer T.J. Marchetti Joins AwesomenessTV as CMO
Variety
AwesomenessTV, DreamWorks Animation's digital division, has hired Walt Disney Studios marketing exec T.J. Marchetti as chief marketing officer.
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5 Things To Keep Your Content Marketing Efforts in Check - Forbes

5 Things To Keep Your Content Marketing Efforts in Check - Forbes | Webmarketer - Marketing - Communication | Scoop.it
5 Things To Keep Your Content Marketing Efforts in Check
Forbes
You should understand your users, your content and what direction you should take when jumping on the “content marketing” bandwagon.
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Digital Marketing: Improve your Content Marketing

Digital Marketing: Improve your Content Marketing | Webmarketer - Marketing - Communication | Scoop.it
How well are you approaching content marketing as part of your overall digital marketing strategy? We share tips on successful content marketing.

Via Next Marketing
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Next Marketing's curator insight, March 2, 2014 11:44 PM

A few years ago, traditional news outlets and business marketing materials couldn’t have been further apart. The recent explosion of online publishing and content marketing has caused this gap to narrow and in many cases, has even blurred the boundaries between traditional news publications and branded marketing content.