Webinars (Вебинары)
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Webinars (Вебинары)
Контент о вебинарах  и веб-конференциях
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5 эффективных техник для дизайнера по работе с цветом

5 эффективных техник для дизайнера по работе с цветом | Webinars (Вебинары) | Scoop.it

Полезные советы, которые помогут вам не разочаровываться и не разочаровывать ваших клиентов. Думайте о цветах и о том, какие чувства они вызывают! 1.


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Using Webinars as a Content Marketing Tactic | TopRank Marketing Blog

Using Webinars as a Content Marketing Tactic | TopRank Marketing Blog | Webinars (Вебинары) | Scoop.it

Learn about the pros, cons, and best practices for using webinars as part of a content marketing strategy. TopRank Marketing lays it all out.

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When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This…

When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This… | Webinars (Вебинары) | Scoop.it

If you’ve worked in the conversion optimization industry for longer than say, 15 minutes, you’ve almost certainly stumbled across someone making the argument for longer sales pages. Or shorter sales pages.


Via Pedro Da Silva, massimo facchinetti
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Pedro Da Silva's curator insight, February 24, 10:20 PM
"...conversions that are need-driven and more rationally considered (or appear to be on the surface) usually require more information and longer content."
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2016 В2С содержание маркетинговых показателей, бюджетов, тенденций и отчетов

For the fourth year in a row, MarketingProfs and Content Marketing Institute partnered to look at business-to-customers content marketing trends, and learn how…
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10 Creative Ways To Promote Your Next Webinar

10 Creative Ways To Promote Your Next Webinar | Webinars (Вебинары) | Scoop.it
Webinars have been a tried and tested method for effective B2B lead generation since the term was first coined by Eric R. Korb back in 1998. The benefits to businesses hosting them of are obvious …
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8 Steps to a Creating, Producing, and Promoting a Successful Webinar - Act-On Marketing Blog

8 Steps to a Creating, Producing, and Promoting a Successful Webinar - Act-On Marketing Blog | Webinars (Вебинары) | Scoop.it
Here are eight steps that will help you create a successful webinar, and provide you with a template to develop an ongoing campaign.
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TrueConf Server Free: бесплатный сервер видеоконференций

TrueConf Server Free: бесплатный сервер видеоконференций | Webinars (Вебинары) | Scoop.it
Лучший сервер видеоконференций в России! TrueConf используют 1500 организаций по всему миру в своих корпоративных сетях. Шифрование с поддержкой ГОСТа.
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Цветовая психология: полный гид для маркетологов - CMS Magazine

Цветовая психология: полный гид для маркетологов - CMS Magazine | Webinars (Вебинары) | Scoop.it
Значение и практические способы применения различных цветов в электронной коммерции.
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New: Best Online Collaboration Tools - 370+ Tools Organized and Ranked By Category

New: Best Online Collaboration Tools - 370+ Tools Organized and Ranked By Category | Webinars (Вебинары) | Scoop.it

Программные средства, веб-приложения и услуги для онлайн сотрудничестве


Via Robin Good
Olga Senognoeva's insight:

Данный ресурс представляет собой современный каталог лучших инструментов и программных средств для совместной работы.

 

Инструменты отобраны Robin Good.

 

В их числе:

 

- Предприятия веб-конференций

- Бесплатное программное обеспечение веб-конференций

- SONO веб-конференций

- Платное программное обеспечение веб-конференций

- Ресурсы предоставляющие одновременно вебинары и веб-трансляции

- бесплатные видеоконференции Web Apps

 

Посмотрите прямо сейчас:

 

Предприятия веб-конференций: https://online-collaboration-tools.zeef.com/robin.good#block_12584_enterprise-web-conferencing

 

Бесплатное программное обеспечение веб-конференций: https://online-collaboration-tools.zeef.com/robin.good#block_12594_free-video-conferencing-software

 

SONO веб-конференций: https://online-collaboration-tools.zeef.com/robin.good#block_12865_soho-web-conferencing

 

Ресурсы предоставляющие одновременно вебинары и веб-трансляции: https://online-collaboration-tools.zeef.com/robin.good#block_12596_webinars-webcasts


Бесплатные видеоконференции Web Apps: https://online-collaboration-tools.zeef.com/robin.good#block_12586_video-conferencing-pro

 

Все 500+ инструментов для совместной работы: https://online-collaboration-tools.zeef.com/robin.good

 

 

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Learning Technologist's curator insight, January 22, 12:08 AM

This listing neatly presents and organises a huuuge amount of tools that could be used for your next collaboration project 

Noel Bernabed Cruz Hernandez's curator insight, February 3, 6:20 AM

añada su visión ...

Philippe Trebaul's curator insight, March 29, 4:34 AM



If you are looking for a bird's eye view on what alternative collaboration tools are now available for different kind of projects and purposes, I do have what you are looking for.


The new Best Online Collaboration Tools 2014 directory is now public. It contains over 370 collaboration tools organized in over 25 different categories ranging from video-conferencing to screen-sharing, collaborative reviewing and many more.


The tools listed have all been checked and verified and represent my own personal census on what is available today for each one of the categories listed. There is no attempt (yet) to provide individual evaluations or recommendations, though I have tried to subjectively rank tools in each category according to their value and importance.



The directory is updated weekly.

New suggestions, comments and request for revisions and changes are highly welcome.


Free to use.


Try it out now: https://best-online-collaboration-tools.zeef.com/robin.good (370+ tools)



Previous editions:


Best Online Collaboration Tools 2013 (250+ tools)
 Best Online Collaboration Tools 2008 - 2012 (277 tools)





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How to Turn Webinars into Networking Events and Become an Authority in Your Niche

How to Turn Webinars into Networking Events and Become an Authority in Your Niche | Webinars (Вебинары) | Scoop.it
Think about it, you have a group of people (your webinar attendees) who registered for an event that covers a very specific topic in your industry; clearly, they have something in common with each other.
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Записи вебинаров Второй международной онлайн-конференции "Вебинары. Возможности и решения" (ноябрь 2015 года) | EXPOWEBINAR.COM

Записи вебинаров Второй международной онлайн-конференции "Вебинары. Возможности и решения" (ноябрь 2015 года) | EXPOWEBINAR.COM | Webinars (Вебинары) | Scoop.it

Нажмите здесь, чтобы редактировать содержимое

Olga Senognoeva's insight:

Все записи вебинаров Второй международной онлайн-конференции "Вебинары. Возможности и решения"

 

Онлайн-конференция проходила в ноябре 2014 года.

 

Не все вебинары были удачны.

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Агентство Бизнес Мониторинга | «Перейти» на вебинар. Чему хорошему можно научиться в интернете?

Агентство Бизнес Мониторинга | «Перейти» на вебинар. Чему хорошему можно научиться в интернете? | Webinars (Вебинары) | Scoop.it
«Перейти» на вебинар. Чему хорошему можно научиться в интернете?
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Create the Best Background for Web Conferencing

Related posts: Four Ways to Reduce Business Technology Costs What are the benefits of cloud hosting? Stay Fresh Or Die: How To Innovate To Stay Alive Google outage not reported while Facebook, Twitter stay up
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Webinar Marketing - Get 1,000 Subscribers To Your Webinar

Webinar Marketing - Get 1,000 Subscribers To Your Webinar | Webinars (Вебинары) | Scoop.it

Webinar marketing takes time to build up all the subscribers you need. Find out how to get 1,000 subscribers with these successful tips and tricks.

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Enhance Your Patient Recruitment Efforts with These 3 Social Metrics

Enhance Your Patient Recruitment Efforts with These 3 Social Metrics | Webinars (Вебинары) | Scoop.it

Whether you’re a site, sponsor, or any other advocate for clinical research, using social media as an awareness tool can prove invaluable. But, how do you know if your social media content is reaching the right patient populations? The Facebook page for your clinical research organization can gain hundreds of likes, but if no one actually views your website or enrolls in your study, can you consider your efforts successful?

Tracking social media metrics can provide valuable insight to help you better direct your efforts and reach your target audience. There are many free tools available to help you access this information and evaluate your social media progress.

This article examines three of the best social metrics for sites to track and lists free tools to help you calculate your social media and patient recruitment success.

1. Engagement

This social metric measures how your audience responds to your content. Engagement can be calculated a number of ways depending on the platform you’re using. On Twitter, this could be the number of retweets and mentions for each post; on Facebook and LinkedIn it could be the number of comments and shares.

Note that engagement is not the number of followers or fans your page generates. Those numbers are often superficial, as they don’t provide any valuable information about your audience. Engagement is specific to the way your followers interact with your content and reveals the type of content they enjoy most.

Why it’s valuable:

Allows you to see how many people are viewing your postsHelps you determine what types of posts gain the most attentionReveals who is most engaged with your social content

Taking action:

As stated above, this metric gives you a better understanding of who is most engaged with specific types of content. Use this information to adapt and customize your posts to better engage your preferred patient population. If you see that those who are most engaged with your posts are not patients or are people unlikely to enroll in your clinical trial, you may want to reconsider your social strategies. You can adapt your strategies by experimenting with keywords, hashtags and links that are of interest to your audience.

You can also adjust the type and format of content you’re posting. Consider mixing your original content with some curated content; vary the number of promotional versus educational posts. You can post an article you found on a relevant site or a news update on a topic you know your audience would be interested in. Then, track the level of engagement with those items and continue to adjust your strategy accordingly.

To learn more about optimizing your social messaging, watch our free on-demand webinar, “Boost Local Patient Recruitment Instantly with Social Media.”

2. Click-Through Rate (CTR)

This metric reveals the number of people directed to your website through your social media posts, i.e. the number of people who clicked the link to your site. It’s one of the most important ways your followers can interact with your posts because it takes them to your website, where they have access to more information about your clinical research efforts and specific studies for which they may be eligible. It also reveals the type of individuals who are interested in what you have to offer, as it allows you to look to see if they are already in your patient database.

Why it’s valuable:

Shows the number of people that click posted links and reach your websiteSpecifies what type of post/messaging garners the most interest in your site or study

Taking action:

Knowing the best methods to direct your social audience to your clinical research website is very valuable. Use this information to experiment with your posts and increase the “click-a-bility” of your social content. One easy way to do this is to include links to content on your website in order to indicate that your audience can learn more by clicking that link.

You can also compare the CTR with the level of engagement you see for each type of post. If a post received a high engagement rate in terms of likes and shares, but shows a low CTR, you can work to alleviate that discrepancy by encouraging your audience to click the included link.

To learn more about how to optimize your website and social promotion, view our free on-demand webinar, “What a Site’s Clinical Research Website Should Look Like.”

3. Timing

This metric measures the average dates and times your audience is likely to be on a certain social platform. Depending on the platform you’re using, timing can have a significant effect on the number of people who view and engage with your content.

There are many articles and presentations (like this one) that outline average dates and times users are most active on platforms like Facebook and Twitter. These suggestions are helpful to those just starting to experiment with post scheduling. However, it’s best to use your own measurements to get a better sense of your specific audience’s preferences and obtain the most accurate results.

Why it’s valuable:

Shows when your followers are most active on social mediaReveals the average engagement occurring during specific days and times

Taking action:

Use this data to determine when your audience is most likely to be online and schedule your social content to post during those time periods. You can also track when your audience is most likely to engage with your posts and schedule specific types of messages to increase your overall CTR.

On most social media sites, you’re able to view the “impressions” for each post, or the number of people who saw your post on their timeline or newsfeed. Impressions can give you a good idea of how timing affects the number of people viewing your posts. If the number of impressions is consistently low (e.g. only 12 people saw your post), it’s likely time for you to experiment by posting on different days or at different times throughout the day.

Free Tools for TrackingPlatform Metrics

Metrics: Engagement, Timing

Many social media platforms, such as Facebook, Twitter and LinkedIn now provide an analytics feature that allows you to view platform-specific metrics reports. As administrator of your social media pages, you have access to these reports within your account. For example, Facebook’s analytics reports can be found under “Insights” near the top of your managed page. Though these reports provide a smaller metrics window than Google Analytics, they are easy to use and provide valuable information on audience engagement and timing. The reports are also built into each platform and don’t require any manual setup.

HootSuite (Free)

Metrics: Engagement, Timing

This tool allows you to manage all of your social media posts and content across multiple platforms. HootSuite lets you create and schedule posts to all platforms while also providing growth and engagement analytics. Essentially, it acts as a social media hub, bringing all your social data into one environment. While the free version of this tool has limited capacity compared to Google Analytics or HootSuite’s paid versions, it still provides the convenience of compiled social data and management. HootSuite is also easy to set up and relatively user friendly for both beginners and more advanced users.

Google Analytics

Metrics: CTR, Engagement

This is a free web analytics tool available to anyone with a Google account. Using Google Analytics, you can view statistics and track metrics using the Social Referrals feature. This feature allows you to create and track goals, measure CTR and engagement, and see an overview of your social media success. Google Analytics does require some time investment to properly setup the system, however this tool can provide more advanced, in-depth metrics to help you improve your social media efforts. Click this link for some helpful Google Analytics tips.

To get the most out of your social media patient recruitment efforts, it’s important to continuously measure and improve your performance. Using these three social metrics collectively can provide greater insight to help direct your social media efforts and hopefully increase your patient enrollment.

 


Via Plus91
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WebinarJam - Powerful Webinar Hosting Software

WebinarJam - Powerful Webinar Hosting Software | Webinars (Вебинары) | Scoop.it
World's most powerful webinar platform based on Google Hangouts
Olga Senognoeva's insight:

WebinarJam - мощная платформа для вебинаров на базе Google Hangouts.

 

Интегрирует:

- генерацию лидов

- создание лендинга

- полный набор функций вебинара, которые включают видео и совместный доступа к экрану

- аудио- и видеозапись

- автоматизированное воспроизведение вебинара

- Live во время проведения мероприятий

- и многое другое.

Отличное решение для тех, кто хочет использовать вебинары как ключевой канал маркетинга и сбыта.

 

Цена является конкурентоспособной с другими подобными услуг.

Узнайте больше: http://webinarjam.com

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Different Tactics You Can Use To Promote Your Next Webinar - InspireBeats Blog

Different Tactics You Can Use To Promote Your Next Webinar - InspireBeats Blog | Webinars (Вебинары) | Scoop.it
Most people know that webinars can be a great lead generation machine. Hosting a webinar is a great way to promote your brand, product, and let people know about a solution to their problem that you have for them. During the webinar, you have the oppourtunity to engage with your audience and show them the … →
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Produce, Promote, and Host a Webinar to Generate Qualified Leads

Produce, Promote, and Host a Webinar to Generate Qualified Leads | Webinars (Вебинары) | Scoop.it
Gini Dietrich recently hosted a webinar for ON24 that generated a ton of questions. So many, they couldn't get to them all in the Q&A. Here are the answers.
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Видеоконференции в локальной сети и через интернет

Видеоконференции в локальной сети и через интернет | Webinars (Вебинары) | Scoop.it
Всё для видеоконференций в локальной сети и через интернет. Видеоконференции UltraHD качества. Видеоконференция для бизнеса без дополнительного оборудования.
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32+ Ways to promote your next webinar - The American Genius

32+ Ways to promote your next webinar - The American Genius | Webinars (Вебинары) | Scoop.it
Webinars have become increasingly popular for brands of any size, but promoting them and getting attendance up is a challenge, but we've outlined the top methods.
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5 ресурсов с бесплатной лицензионной музыкой для видео, визуализаций и мероприятий

5 ресурсов с бесплатной лицензионной музыкой для видео, визуализаций и мероприятий | Webinars (Вебинары) | Scoop.it
С помощью бесплатного лицензионного контента некоммерческие организации и редакции могут делать свои материалы интереснее и привлекательнее для читателей.
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Evernote in Webinars

Evernote in Webinars | Webinars (Вебинары) | Scoop.it
Evernote can be used in webinars to help learners engage in learning. Participants can engage in listening to the speaker, writing in the chatbox, recording the webinar, taking screenshots, searching for information, and storing everything in Evernote. The notes can then be shared for public or individual viewing or collaborative editing with the world or colleagues. Evernote can turn into a personal and professional learning environment (PLE).
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5 Must Have Tools For Creating A Great Webinar - GetResponse Blog - Email Marketing Tips

5 Must Have Tools For Creating A Great Webinar - GetResponse Blog - Email Marketing Tips | Webinars (Вебинары) | Scoop.it
Are you into content marketing? Maybe you're an up and rising marketing star? Start creating webinars! Here are 5 tools to get you started right.
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15 Lessons On Creating Compelling Webinars That Convert

15 Lessons On Creating Compelling Webinars That Convert | Webinars (Вебинары) | Scoop.it
Here at BuzzSumo, we’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar.
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