Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and...
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Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and...
Blog, News, Tools, Ideas and Strategies about Webinar, Webconference and Webmeeting. Anything you want to design, develop, distribute and promote your next online event!<br>International contents with some Italian (nice!) comments.<br>
Curated by LucaVanin
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Rescooped by LucaVanin from The MarTech Digest
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Using marketing automation to maximize your webinars — Eloqua

Using marketing automation to maximize your webinars — Eloqua | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it
Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers.

 

Excerpt...

 

Here are 6 tips to leverage marketing automation for your next webinar:

Trigger event excitement- Send an interactive asset to registrants, such as a video or podcast, highlighting the theme of the event, to get people excited about the content and encourage social sharing.Collect Q&A information- Record the questions asked by attendees during a webinar and integrate that data into your CRM to provide sales with deeper intelligence and context for follow-up calls, and to further qualify the opportunity.Segment your audience into groups based on key attributes, such as industry vertical, geography, or specific preference. This helps you refine your message and understand which prospects are most likely to convert and why. Segmenting can help reduce list decay and shorten the buy cycle.Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion. Integrating automation with your webinars offers greater visibility into buyer stage, so you can improve your tactical approach.Match your content to your channel or target your invitations to people who you know have expressed interest in your topic. Rather than focusing on the need to cover a ton of ground, focus on exploring one topic in detail to support sound prospect education.Score the names generated from webinars- This will support your sales teams so they don’t have to waste time placing calls to the wrong leads. While many names sourced through webinars are early stage, lead nurturing will ensure those names are cultivated over time and scoring will ensure that they automatically get routed to the right person for follow up when the time is appropriate.
Via marketingIO
LucaVanin's insight:

Le componenti automatizzate del marketing che possono aumentare il numero di partecipanti a un webinar. Curioso.

more...
marketingIO's curator insight, June 13, 2013 7:04 AM

You could probably substitute "webinar" with "trade show", "event", etc. Tips on how to best leverage MA to get a few layers deeper, and begs the statement "we should really get smarter on webinar marketing."


  • See the article at blog.eloqua.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Olga Senognoeva's curator insight, October 21, 2013 12:17 PM

продвижение вебинаров

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Infographic: When Do People Register for Webinars? - Marketing Technology Blog

Infographic: When Do People Register for Webinars? - Marketing Technology Blog | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

Here are 4 Tips for Improving Your Webinars

Webcast attendees procrastinate. 64% register the week of a live webinar. And webcast producers should always do a “day of event” promotion blast to get last-minute registrants, as 21% register on the day of the webinar.TGIF! Send promotional emails on Tuesdays, since people register on Tuesdays more than any other day — and more than twice as many as on Fridays.Think bi-coastal. Most ON24 webinars start at 11 a.m. Pacific Time, when it is convenient for both coasts, thereby increasing registration and attendance.Anytime viewing. On-demand viewership is growing. ON24 benchmark data show that an average of 25% of those who registered for a webinar prior to the live date viewed the archived version of the event.

When Do People Register for Your Webinar?

Here are some quick stats on Webinar Registrations… click here to download the entire Webinar Benchmark Report.

 


Via marketingIO
LucaVanin's insight:

Attenzione: il fatto che il 64% dei partecipanti ad un Webinar si iscriva nell'ultima settimana, non significa che basta una settimana per riempire un Webinar!
Il mio consiglio è: almeno 2-3 settimane di promozione.
Meno se sei super popolare con un seguito da urlo, tra 2 e 3 (ma non più di 3 settimane) se non ti conosce nessuno e parti da zero!

more...
marketingIO's curator insight, June 3, 2013 7:45 AM

We have found different results, but that may be a function of the outbound and inbound marketing activities. From an outbound perspective, we have found that over 60% of the registrants come from the first mailing conducted three weeks out, and then incremental jumps with each weekly mailing.


  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
LucaVanin's curator insight, October 22, 2014 5:43 AM

I partecipanti al tuo Webinar quando preferiscono registrarsi?
Questa è una super chicca, che ho rintracciato anche un report molto particolare di ON24.
Chissà se si può applicare anche agli Italiani!

 

Rescooped by LucaVanin from The MarTech Digest
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How Much Do Your Webinar Attendees Remember? - ClickMeeting

How Much Do Your Webinar Attendees Remember? - ClickMeeting | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

Key points covered...

 

Here are some tips to help attendees absorb and retain your educational webinar content.

1. Keep it bite-size

2. One idea at a time

3. Minimize distractions

4. Relate to existing knowledge

5. Leave time for processing

6. Be practical

Talk about how to use your ideas in real life. People remember what they implement.

7. Set reasonable goals

Too much information can be overwhelming, and attendees may stop trying to assimilate it.


Via marketingIO
LucaVanin's insight:

Quanto rimane in testa ai partecipanti di un Webinar?
Dipende anche da chi conduce e da cosa fa!

Ad esempio: http://bit.ly/imparare_wbnr

 

more...
marketingIO's curator insight, February 14, 2013 7:57 AM

Very practical advice. We want to add this:

  1. Repurposing content goes a long way to reinforce memory, e.g., the recording of the live event, posting the deck to SlideShare, creating a blog post, creating a white paper, etc.
  2. Age impacts memory, i.e., different age groups go about remembering differently.


  • See the article at blog.clickmeeting.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
LucaVanin's curator insight, October 22, 2014 5:24 AM

Sempre sull'attenzione e sulla partecipazione agli eventi online (Webinar).
Certo, sono i classici consigli della nonna, ma funzionano pure quelli! :-)

Rescooped by LucaVanin from The MarTech Digest
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World Wide Webinars – Infographic

World Wide Webinars – Infographic | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

Although the infographic is from last year (a reminder from Unbounce), it continues to beg the question: are webinars falling out of favor?  They continue to be a strong part of the content marketing effort, and should be done on a regular basis.  We know it's a pain, but well worth it:

your audience reacts to worthy topics with registrationsit's the basis for leveraged content, e.g., white papers, slideshare decks, podcasts, video, etc.

 

Embrace webinars!


Via marketingIO
LucaVanin's insight:

Splendida e completa #Infografica che spiega un po' di cose sul mondo dei Webinar. E' un pochino datata, ma ad occhio, da alcune ricerche più recenti e alcuni report pubblicati quest'anno, i dati si spostano solo di qualche punto percentuale, quindi è ancora abbastanza affidabile.

more...
marketingIO's curator insight, January 8, 2013 7:43 AM

See the article at blog.clickmeeting.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

LucaVanin's curator insight, April 15, 2015 3:33 AM

Più di 8.000 eventi online tra webinar e webmeeting studiati per capire come si sta sviluppando il fenomeno #Webinar! Un'infografica utile e ben fatta!

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7 Tips to Kick Your Next Marketing Webinar Up a Notch

7 Tips to Kick Your Next Marketing Webinar Up a Notch | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it
7 tips to take your future marketing webinars to the next level...

 

Webinars are a great way to establish thought leadership, capture new leads, nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy.

 

But as more marketers turn to online education and consumers' attention spans continue to shorten, it’s going to take killer content and execution in order for your initiatives to rise to the top. So, how do you make your webinars stand out and provide true value to participants?

 

Here are seven tips to start kicking your marketing webinars up a notch.

 

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Rescooped by LucaVanin from Business Improvement
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10 Tips to a Successful Webinar

10 Tips to a Successful Webinar | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

As a business promotional tool, webinars may not be for everyone, however as they are becoming more and more a mainstream activity in the constant search for new customers or clients, every business should look at developing the capability to incorporate webinars into their marketing.

 

The technology that is available today, makes such activity far easier to conduct and the costs involved, are now minimal.

 

This good article, provide 10 tips from a recent convert to webinars, that will help you avoid some pitfalls, if you decide to tip your toe in the water.

 

 


Via Daniel Watson
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Infographic: When Do People Register for Webinars? - Marketing Technology Blog

Infographic: When Do People Register for Webinars? - Marketing Technology Blog | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

Here are 4 Tips for Improving Your Webinars

Webcast attendees procrastinate. 64% register the week of a live webinar. And webcast producers should always do a “day of event” promotion blast to get last-minute registrants, as 21% register on the day of the webinar.TGIF! Send promotional emails on Tuesdays, since people register on Tuesdays more than any other day — and more than twice as many as on Fridays.Think bi-coastal. Most ON24 webinars start at 11 a.m. Pacific Time, when it is convenient for both coasts, thereby increasing registration and attendance.Anytime viewing. On-demand viewership is growing. ON24 benchmark data show that an average of 25% of those who registered for a webinar prior to the live date viewed the archived version of the event.

When Do People Register for Your Webinar?

Here are some quick stats on Webinar Registrations… click here to download the entire Webinar Benchmark Report.

 


Via marketingIO
LucaVanin's insight:

I partecipanti al tuo Webinar quando preferiscono registrarsi?
Questa è una super chicca, che ho rintracciato anche un report molto particolare di ON24.
Chissà se si può applicare anche agli Italiani!

 

more...
marketingIO's curator insight, June 3, 2013 7:45 AM

We have found different results, but that may be a function of the outbound and inbound marketing activities. From an outbound perspective, we have found that over 60% of the registrants come from the first mailing conducted three weeks out, and then incremental jumps with each weekly mailing.


  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
LucaVanin's curator insight, January 12, 2015 5:07 AM

Attenzione: il fatto che il 64% dei partecipanti ad un Webinar si iscriva nell'ultima settimana, non significa che basta una settimana per riempire un Webinar!
Il mio consiglio è: almeno 2-3 settimane di promozione.
Meno se sei super popolare con un seguito da urlo, tra 2 e 3 (ma non più di 3 settimane) se non ti conosce nessuno e parti da zero!

Rescooped by LucaVanin from The MarTech Digest
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How Much Do Your Webinar Attendees Remember? - ClickMeeting

How Much Do Your Webinar Attendees Remember? - ClickMeeting | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

Key points covered...

 

Here are some tips to help attendees absorb and retain your educational webinar content.

1. Keep it bite-size

2. One idea at a time

3. Minimize distractions

4. Relate to existing knowledge

5. Leave time for processing

6. Be practical

Talk about how to use your ideas in real life. People remember what they implement.

7. Set reasonable goals

Too much information can be overwhelming, and attendees may stop trying to assimilate it.


Via marketingIO
LucaVanin's insight:

Sempre sull'attenzione e sulla partecipazione agli eventi online (Webinar).
Certo, sono i classici consigli della nonna, ma funzionano pure quelli! :-)

more...
marketingIO's curator insight, February 14, 2013 7:57 AM

Very practical advice. We want to add this:

  1. Repurposing content goes a long way to reinforce memory, e.g., the recording of the live event, posting the deck to SlideShare, creating a blog post, creating a white paper, etc.
  2. Age impacts memory, i.e., different age groups go about remembering differently.


  • See the article at blog.clickmeeting.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
LucaVanin's curator insight, February 21, 2015 4:12 AM

Quanto rimane in testa ai partecipanti di un Webinar?
Dipende anche da chi conduce e da cosa fa!

Ad esempio: http://bit.ly/imparare_wbnr

 

Rescooped by LucaVanin from The MarTech Digest
Scoop.it!

8 ways to make your webinars more compelling

8 ways to make your webinars more compelling | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

Below are eight ways to make your webinars more compelling, help them stand out from the crowd, and increase their power to attract and convert prospects into followers, opportunities and closed business:

 

1. Choose a narrower target audience
2. Solve problems vs. describing products
3. Make your points more immediately actionable & tactical
4. Make it really clear what people will learn
5. Tease the webinar with quality, pre-event content
6. Create an extra incentive or offer to attend live
7. Build the presentation for skimmers
8. Have a plan for takeaways


Via marketingIO
LucaVanin's insight:

Utile! 8 modi per rendere i tuoi eventi online più convincenti e coinvolgenti. 

more...
marketingIO's curator insight, January 15, 2013 8:22 AM

See the article at www.heinzmarketing.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

Rescooped by LucaVanin from The MarTech Digest
Scoop.it!

World Wide Webinars – Infographic

World Wide Webinars – Infographic | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

Although the infographic is from last year (a reminder from Unbounce), it continues to beg the question: are webinars falling out of favor?  They continue to be a strong part of the content marketing effort, and should be done on a regular basis.  We know it's a pain, but well worth it:

your audience reacts to worthy topics with registrationsit's the basis for leveraged content, e.g., white papers, slideshare decks, podcasts, video, etc.

 

Embrace webinars!


Via marketingIO
LucaVanin's insight:

Più di 8.000 eventi online tra webinar e webmeeting studiati per capire come si sta sviluppando il fenomeno #Webinar! Un'infografica utile e ben fatta!

more...
marketingIO's curator insight, January 8, 2013 7:43 AM

See the article at blog.clickmeeting.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

LucaVanin's curator insight, November 5, 2014 4:57 AM

Splendida e completa #Infografica che spiega un po' di cose sul mondo dei Webinar. E' un pochino datata, ma ad occhio, da alcune ricerche più recenti e alcuni report pubblicati quest'anno, i dati si spostano solo di qualche punto percentuale, quindi è ancora abbastanza affidabile.

Scooped by LucaVanin
Scoop.it!

4 Tips for Winning Business through Webinars

4 Tips for Winning Business through Webinars | Webinar, WebConference, WebMeeting, WebTraining, Telesummit, Riunioni online, TeleSeminar and... | Scoop.it

How to build your business by holding webinars- A well-designed webinar can help you to attract new business for your company, Kathryn Hawkins writes. To put on a successful webinar, choose a topic that will provide value to your audience and practice your delivery. Also, spread the word about your webinar via e-mail and social media, she recommends.

LucaVanin's insight:

Business & Webinar: un binomio straordinario!

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