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An Introductory Guide to Content Curation | Lea… | Love to read ...

An Introductory Guide to Content Curation | Lea… | Love to read ... | Content Marketing | Scoop.it
See on Scoop.it - Handy Online Tools for Schools An Introductory Guide to Content Curation on Learning & Mind & Brain curated by Miloš Bajčetić (An Introductory Guide to Content Curation | @scoopit via @RobinGood ...
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4 Content Marketing Secrets Every Small Business Should Know - Fox Business

4 Content Marketing Secrets Every Small Business Should Know - Fox Business | Content Marketing | Scoop.it
4 Content Marketing Secrets Every Small Business Should Know Fox Business "Brands are feeling pressure to produce more and more content to meet the demands of their customers and prospects," said Patricia Hume, president of content-curation...
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Accepting Guest Posts: Good, Bad or Deadly? - Search Engine Journal

Accepting Guest Posts: Good, Bad or Deadly? - Search Engine Journal | Content Marketing | Scoop.it
Taking in guest posts might boost your blog's visibility. But, there may be reputation management challenges ahead as well.

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An Interview with Oliver Starr on Content Marke...

An Interview with Oliver Starr on Content Marke... | Content Marketing | Scoop.it
Pearltrees' Oliver Starr talks content curation and gives some great tips on how to generate traffic and cultivate your fan base by curating great content. (Quality, not quantity...
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3 Big Reasons Why You Should Add Content Curation to Your B2B Marketing Mix - Business 2 Community

3 Big Reasons Why You Should Add Content Curation to Your B2B Marketing Mix - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community 3 Big Reasons Why You Should Add Content Curation to Your B2B Marketing Mix Business 2 Community 3 Big Reasons Why You Should Add Content Curation to Your B2B Marketing Mix image 3783113 One of my first jobs after university...
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The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing - Convince&Convert | #TheMarketingTechAlert

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing - Convince&Convert | #TheMarketingTechAlert | Content Marketing | Scoop.it

Differentiation

When content gets tough, you may have to do things dissimilar to the other guys.

 

Excellence

When content success requires more than just showing up to the dance, perhaps you might have to make your content “better” and more polished.  Whether it’s graphic design, comprehensiveness, emotional appeal or other factors, you may need to invest more in your content marketing “bricks” to stay ahead of the game.

 

Scale

You may need to find a way to scale content creation in a time and cost-effective fashion. I’m a big believer in this approach, whereby you create mechanisms for your customers and employees to create large volumes of straightforward content via email inquiry, online form, product reviews, testimonials, etc. Software packages like Captora are already in the market, helping brands perform content marketing gap analyses, and then automatically creating hundreds of topic-focused landing pages in minutes. Tech-assisted content creation will be huge in 2015.  

 

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marketingIO's curator insight, January 12, 2014 7:13 PM

KISS method. Scale is the most difficult part of the three stepper, but content curation goes a long way to alleviate the issue.


And we're working on tech-assisted content creation.

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Readability versus The Robot - Search Engine Journal

Readability versus The Robot - Search Engine Journal | Content Marketing | Scoop.it
How does readability affect page rank? We take a look at the Flesch Reading Ease Test, plus investigate readability for search engines vs real visitors.

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What Marketers Say About Content Curation - MarketingProfs

What Marketers Say About Content Curation - MarketingProfs | Content Marketing | Scoop.it
Content - Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
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