Excerpted from article on GigaOM:
"Tech-savvy shoppers who look to their friends for purchasing inspiration, can already turn to platforms like Pinterest, Fancy, Fab and plenty of others. But with a Flipboard-like app for the iPad that aggregates social activity across shopping sites, New York-based Pickie believes it can get in on the social commerce action, too.
Pickie’s pitch was that consumers would want one destination that would filter through all of the social recommendations and highlight the most interesting and relevant items. In addition to showcasing the products at the center of social activity, Pickie layers in original content, as well as eventually more content from publishers, to give it an editorial identity.
“Long-term, the plan is to build out content and make it feel more like a magazine than a catalog,” said co-founder and CEO Sonia Sahney Nagar.
When users first sign in to the app, they indicate their gender and top categories of interest. Then, Pickie integrates with Facebook, Twitter, Pinterest and other social sites to identify the products that are attracting the most attention from users’ friends. From that social data, the app generates a custom magazine of items, enhanced by relevant articles. For now, Sagar said, most of that additional content is produced in-house. But over time they plan to expand with more content from third-party publishers..."
Read full article here:
Check out it and request an invite here: http://www.pickie.com
Via Giuseppe Mauriello, Alessandro Rea