While the industry continues to experiment with, and be fascinated by, second screen experiences, many are still on the fence as to its actual potential and place in the future of television. How are the personal viewing habits of audiences actually changing? How important is it for network or content owners to develop a stand-alone app? How much are consumers willing to pay to unlock exclusive content features? What second screen examples are working well? And will consumers ever shift to the point where second-screen becomes the primary screen for the majority of media consumption?
These questions and many more will be covered in this webinar asAlan Wolk, Global Lead Analyst, and Miles Weaver, Product Manager - Second Screen, dive into the second screen behaviors and trends of industry professionals and a younger target audience.