Television no longer has a stranglehold on a device-empowered digital generation.
Breaking news: research shows 70 per cent of people can do two things at once. Shocked? I doubt it, and I'm guessing you're not frantically memorising this statistic as a dinner party conversation-starter. So why is this research considered so jaw-dropping when it relates to the 70 per cent of people who are using their mobile phones and tablets while watching television?
I'm more surprised it's only 70 per cent. What are those other people doing with their hands? It only takes one hand to drink a cup of tea and even if you throw in Scotch Finger biscuits, you can still check Instagram.
Some worry that browsing while watching TV allows producers to get away with bad content because people can distract themselves with the internet rather than turning off. But I don't worry about this because TV producers aren't stupid, and I'm inclined to bet all this ''second screening'' will have the opposite effect. Television now has serious competition on the couch and that will raise the bar (and value) for compelling content, not lower it.