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E-Health promotion. #web2salute. Health 2.0,
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Social media e promozione della salute

Social media e promozione della salute | #eHealthPromotion, #web2salute | Scoop.it

Twitter, Facebook, Pinterest, Scoop.it … nuovi strumenti per guadagnare salute. Un manuale operativo per cittadini, medici, infermieri, amministratori.


#HealthPromotion

La rivoluzione digitale porta con sé novità e trasformazioni che cambiano anche la “galassia salute”. In questo campo il progresso tecnologico ci porta a riflettere sull’impatto che l’evoluzione digitale avrà sui determinanti sociali della salute (Weiner 2012). Le nuove piattaforme stanno trasformando il modo in cui i cittadini e gli operatori sanitari interagiscono quotidianamente; usate in modo corretto rappresentano una nuova opportunità per costruire comunità sostenibili e riorientare i nostri comportamenti.

“Salute” e “Promozione della salute” sono in costante evoluzione e i progressi sono quotidiani; internet, app, mobile e gli strumenti del web 2.0 consentono una diffusione tanto rapida quanto capillare di queste conquiste. Per medici e professionisti si è perciò, aperta una grande opportunità di incontro, di condivisione di informazioni e dati, di vicinanza al territorio che li porta a studiare e utilizzare tali tecnologie. 
Grazie al web 2.0 i pazienti rivendicano un ruolo attivo nelle decisioni “Citizen included” (Lucien Engelen 2013, e-Patient Dave deBronkart 2014).

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Médecine 3.0 – Patients, médecins et machines

Médecine 3.0 – Patients, médecins et machines | #eHealthPromotion, #web2salute | Scoop.it

On fait remonter les fondements de la médecine à Hippocrate.  Selon notre vision européenne ou occidentale, il en est le père légitime.  C’est oublier un peu vite les autres médecines : la tradition chinoise, la médecine arabe, et le monde des chamanes. Et c’est oublier aussi vite que l’informatique a bouleversé nos existences. Comme le fit Gutenberg en son temps. Un grand écart que la médecine 3.0 peut combler.

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University develops program to turn social media into adverse drug reaction data

University develops program to turn social media into adverse drug reaction data | #eHealthPromotion, #web2salute | Scoop.it

A computer science and engineering team from the Carlos III Universidad in Madrid (UC3M) found a way to convert forum posts and social-media comments into adverse drug reaction reports.

The group used natural language processing to “translate social media descriptions of experiences with medicines into structured, codified data that can be used in comparative studies to identify patterns and trends,” In-Pharma Technologist reported Wednesday.

The prototype software analyzes big swaths of online data for mentions of drugs, illnesses and adverse effects, the news outlet wrote. The system also recognizes drugs by both their generic and branded names as well as their active ingredients.

A paper on the subject has been submitted for publication to the journal BMC Medical Informatics and Decision Making.



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PatientView's curator insight, March 30, 4:42 AM

Great idea 

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In-Depth: Pharma steps up digital health efforts

In-Depth: Pharma steps up digital health efforts | #eHealthPromotion, #web2salute | Scoop.it

“Pharma is emerging from a prolonged observational period with respect to mobile health,” he said. “There has been tremendous learning as to the influence, impact and stickiness of smartphone-enabled healthcare, accompanied by a certain degree of healthy skepticism as to the degree that these capabilities will drive behavioral change with both patients and HCPs. I believe that industry has started to turn the corner, and we are now seeing a more deeply-rooted acknowledgment that mobile health has begun and will only continue to profoundly impact the delivery of care and a patient’s relationship with her physician.”


Via Philippe Marchal/Pharma Hub
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Health disparities are glaring, but the solutions aren’t obvious

Health disparities are glaring, but the solutions aren’t obvious | #eHealthPromotion, #web2salute | Scoop.it
We still have much to learn about the cultural barriers that prevent some patients from obtaining the best possible health care.
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Why open source is key to mHealth data standards

Why open source is key to mHealth data standards | #eHealthPromotion, #web2salute | Scoop.it
Open source software that allows for sharing and integration of mHealth data poses tremendous benefit for diagnosing, treating and preventing disease as well as the development of a more tailored patient healthcare strategy, according to Ida Sim, Ph.D, professor of medicine at University of California, San Francisco.
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What is e-health?

e-health is an emerging field in the intersection of medical informatics, public health and business, referring to health services and information delivered or enhanced through the Internet and related technologies. In a broader sense, the term characterizes not only a technical development, but also a state-of-mind, a way of thinking, an attitude, and a commitment for networked, global thinking, to improve health care locally, regionally, and worldwide by using information and communication technology.

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Few seniors trust pharma company-sponsored sites. Can Pharma Sites Cure Seniors' Lack of Trust? - eMarketer

Few seniors trust pharma company-sponsored sites. Can Pharma Sites Cure Seniors' Lack of Trust? - eMarketer | #eHealthPromotion, #web2salute | Scoop.it
When it comes to researching diseases, seniors don't turn to—or trust—pharmaceutical companies very much. If pharma companies want to change this, they'll need seniors' doctors, friends and family members to sing their praises, as recommendations are the top factors that would motivate those 66 and older to visit pharma-sponsored websites.
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Alexandre Gultzgoff's curator insight, March 26, 9:14 AM

voices of senior customers matter also...

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Is Social Media shaping the future of palliative care research: experience of the evolution and revolution of new technologies

Is Social Media shaping the future of palliative care research: experience of the evolution and revolution of new technologies | #eHealthPromotion, #web2salute | Scoop.it

Introduction Research in palliative care faces many ethical and practical challenges which call for the exploration of new methodologies to help overcome these barriers. With an awareness of how the internet has revolutionised the world, social media techniques are a feasible option as they have been successfully implemented and used in other research disciplines. Abstracts BMJ Supportive & Palliative Care March 2015 Vol 5 No 1 119 Downloaded from http://spcare.bmj.com/ on March 23, 2015 - Published by group.bmj.com Aim(s) and method(s) This paper discusses various ways that social media can be adopted in palliative care research and the methodological implications of their use. Two case studies based on our experience of using social media in research will be presented. Results Both quantitative and qualitative research can use the internet as an additional modality that complements research objectives. Within the two case studies social media was successfully used to facilitate patient identification and access hard to reach participants improving recruitment and attrition rates; afforded the possibility of innovative data collection methods that consider issues such as low tolerance for burden with palliative care patients, thus enriching the data. Data analysis and dissemination were improved with the possibility of informing the general public thus promoting palliative care as a public health issue. Conclusion(s) Based on our experience, recommendations are given for those planning to use social media for research in palliative care. Techniques for improving patient recruitment and quality data collection are suggested, stressing the need to use these methods appropriately and not simple as a replacement of traditional approaches. Timeframe processes of online methods vary and the objectives of the study should be considered to ensure that relevant data are collected. Abstracts 120 BMJ Supportive & Palliative Care March 2015 Vol 5 No 1 Downloaded from http://spcare.bmj.com/ on March 23, 2015 - P

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General practice and the Internet revolution. Use of an Internet social network to communicate information on prevention in France

The popularity of social networks and the huge number of exchanges have made them immensely important for the communication of information. This French study explored prevention in hereditary breast cancer using a social Internet network to communicate information. The principal objective was to inform French women aged from 20 to 50 years, using the social network Facebook, about the warning signs of breast cancer in cases of a predisposition to the disease due to a genetic mutation. The secondary objectives were to inform people about screening. An information page entitled “hereditary breast cancer: and if I was concerned?” was distributed in 3 different ways: from friend to friend, via groups of persons, and by targeted advertising. Four articles and 11 messages were distributed over 27 days. The total number of visits for this period amounted to 1019. A total of 81 percent of the Internauts were women and 55 percent of the visitors were aged between 25 and 44 years. Other information campaigns concerning public health issues could be conducted using this tool. A legal framework is necessary to preserve the quality of the medical information provided. This new means of communication, used for prevention purposes, will add to other frequently used methods of communication.

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Do Cancer Patients Tweet? Examining the Twitter Use of Cancer Patients in Japan

Do Cancer Patients Tweet? Examining the Twitter Use of Cancer Patients in Japan | #eHealthPromotion, #web2salute | Scoop.it
ABSTRACTBackground: Twitter is an interactive, real-time media that could prove useful in health care. Tweets from cancer patients could offer insight into the needs of cancer patients.

Objective: The objective of this study was to understand cancer patients’ social media usage and gain insight into patient needs.

Methods: A search was conducted of every publicly available user profile on Twitter in Japan for references to the following: breast cancer, leukemia, colon cancer, rectal cancer, colorectal cancer, uterine cancer, cervical cancer, stomach cancer, lung cancer, and ovarian cancer. We then used an application programming interface and a data mining method to conduct a detailed analysis of the tweets from cancer patients.

Results: Twitter user profiles included references to breast cancer (n=313), leukemia (n=158), uterine or cervical cancer (n=134), lung cancer (n=87), colon cancer (n=64), and stomach cancer (n=44). A co-occurrence network is seen for all of these cancers, and each cancer has a unique network conformation. Keywords included words about diagnosis, symptoms, and treatments for almost all cancers. Words related to social activities were extracted for breast cancer. Words related to vaccination and support from public insurance were extracted for uterine or cervical cancer.

Conclusions: This study demonstrates that cancer patients share information about their underlying disease, including diagnosis, symptoms, and treatments, via Twitter. This information could prove useful to health care providers.

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EmmanuelGrunenberger's curator insight, March 23, 1:11 PM

An example of observing how patients communicate about their diseases using social media... even in Japan.

Kathi Apostolidis's curator insight, March 24, 8:06 AM

Japanese cancer patients or those tweeting in Japanese may share information about their cancer experience on twitter, as is also the case in USA and

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Researchers look to Twitter to better understand vaccine refusal

Researchers look to Twitter to better understand vaccine refusal | #eHealthPromotion, #web2salute | Scoop.it
Computer scientist Mark Dredze part of team exploring why people refuse vaccines, how these reasons vary among communities

Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Twitter lance Curator, son moteur de recherches avancées multicontenus

Twitter lance Curator, son moteur de recherches avancées multicontenus | #eHealthPromotion, #web2salute | Scoop.it
Un nouvel outil pour "tamiser" le web est disponible pour les rédacteurs et journalistes web, ainsi que tous ceux amenés à réaliser des veilles d'informations ciblées au quotidien. Son nom ? Cu

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Slideshare and Healthcare Social Media Marketing | HealthWorks Collective

Slideshare and Healthcare Social Media Marketing | HealthWorks Collective | #eHealthPromotion, #web2salute | Scoop.it

With more than 60 million monthly visitors and 3 billion slide views per month, SlideShare is a free online slide hosting service that allows you to upload PDF, PowerPoint and OpenOffice presentations for public viewing. Owned by LinkedIn, it's the world’s largest professional content sharing community. Surprisingly, given how the platform is optimized for social sharing, including the ability to embed presentations, SlideShare is often overlooked and underused by healthcare professionals.  Today's article takes you through the process of designing and promoting your next presentation using SlideShare. 

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Aplicaciones para mejorar la salud | salud Activa | La Vanguardia

Aplicaciones para mejorar la salud | salud Activa | La Vanguardia | #eHealthPromotion, #web2salute | Scoop.it

Aplicaciones que motivan, sensibilizan, informan, ayudan a médicos y pacientes en el tratamiento de determinadas patologías.

 

Ver en el suplemento Salud Activa

http://issuu.com/clariana/docs/25.03.15_salud_activa

 


Via Ignacio Fernández Alberti
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Come usare Linkedin, un elenco di consigli - How to Use LinkedIn: The Ultimate List of LinkedIn Tips

Come usare Linkedin, un elenco di consigli - How to Use LinkedIn: The Ultimate List of LinkedIn Tips | #eHealthPromotion, #web2salute | Scoop.it
Learn how to use LinkedIn for professional networking, business, and marketing with this ultimate cheat sheet of tips.

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Gianfranco Marini's curator insight, March 27, 12:47 PM

Da http://blog.hubspot.com/ un post del 26/03/2015 di Pamela Vaughan dedicato a Linkedin, il social Network professionale che viene spesso utilizzato in modo superficiale e senza sfruttarne tutte le potenzialità. 

 

In realtà Linkedin non è solo un luogo per far incontrare l'offerta e la domanda di lavoro, ma è anche un importante strumento di aggiornamento professionale e di costruzione della propria identità digitale o personal brand. Stiamo parlando del terzo social network dopo Facebook e Twitter.

 

Scopo del post è insegnare agli utenti ad utilizzare meglio Linkedin attraverso alcuni consigli che possono rendere più efficace la partecipazione a questo network:

1. personalizzare il proprio profilo

2. aggiungere uno sfondo al proprio profilo personale

3. creare un badge del profilo per il proprio blog o sito

4. ottimizzare il motore di ricerca per il proprio profilo

5. mostrare esempi del proprio lavoro

6. modificare sezioni del profilo

7. trasformare rapidamente il proprio profilo in un curriculum

8. trovare un lavoro

9. avere segnalazioni e conferme delle proprie capacità e competenze

 

Utile per educare gli studenti a coltivare il proprio aggiornamento professionale e per insegnarli a creare e coltivare una propria rete di relazioni professionali e per l'aggiornamento

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Web 2.0 Annotation & Bookmarking Tools: A Quick Guide

Web 2.0 Annotation & Bookmarking Tools: A Quick Guide MOHAMED AMIN EMBI Centre for Academic Advancement Universiti Kebangsaan Malaysia …

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Gianfranco Marini's curator insight, March 27, 12:31 AM

Presentazione in 111 slides realizzata da Mohamed Amin Embi, educatore e istruttore in e-Learning presso l'università Kebangsaan Malaysia e pubblicata su Slideshare il 27/02/2013

 

Si tratta di una guida rapida all'utilizzo di applicazioni web per annotare e prendere appunti direttamente su pagine web, per il bookmarking e la content curation, le applicazioni sono free o freemium.

Nonostate questa guida sia datata le applicazioni indicate sono tuttora presenti in rete e le loro funzionalità e il loro modo d'impiego sono sostanzialmente quelli spiegati nella guida di Mohamed Amin Embi. Solo Markup non è attuaImente avviabile in rete.  

 

La guida  è completa, chiara e scritta in un inglese molto leggibile, per ogni applicazione web segnalata viene indicato:

# Che cos'è

# caratteristiche e funzionalità principali

# vantaggi del suo utilizzo nell'utilizzarla in ambito educativo

# come cominciare a lavorare con ...

# fonti e link utili

 

Le 10 applicazioni che vengono esaminate e spiegate sono:

# Diigo

# Del.icio.us

# Crocodoc

# iCyte

# Scrible

# Webnotes

# Scoop.it

# Pinterest

# Markup

# Webklipper

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A Web-Based Health Promotion Program for Older Workers: Randomized Controlled Trial

A Web-Based Health Promotion Program for Older Workers: Randomized Controlled Trial | #eHealthPromotion, #web2salute | Scoop.it

Background: Recent evidence supports the efficacy of programs that promote improvements in the health practices of workers 50 years and older who are at higher risk for chronic diseases than younger workers are. Internet-based programs that promote healthy practices have also shown promise and, therefore, should be especially appropriate for workers aged 50 years and older.

Objective: The purpose of the research was to evaluate the effectiveness of HealthyPast50, a fully automated Web-based health promotion program based on social cognitive theory and aimed specifically at workers 50 years and older.

Methods: The randomized controlled trial was conducted across multiple US offices of a large global information technology company. The sample included 278 employees aged 50 to 68 who were recruited online and randomly assigned to the Web-based HealthyPast50 program or to a wait-list control condition. Self-report measures of diet, physical activity, stress, and tobacco use were collected online before and 3 months after the program group was given access to the program. Use data included number of log-ins and number of pages accessed. The primary analysis was multiple linear regression, following intent-to-treat principles with multiple imputation using the Markov chain Monte Carlo (MCMC) approach for nonmonotone missing data. Potential moderators from demographic characteristics and program dosage effects were assessed using multiple linear regression models. Additional analyses were conducted on complete (nonimputed) cases, excluding program participants who used the program for less than 30 minutes.

Results: Retention rates were good for both groups: 80.4% (111/138) for the program group and 94.3% (132/140) for the control group. Program group participants spent a mean of 102.26 minutes in the program (SD 148.32), logged in a mean of 4.33 times (SD 4.28), and viewed a mean of 11.04 pages (SD 20.08). In the analysis of the imputed dataset, the program group performed significantly better than the control group on diet behavioral change self-efficacy (estimated adjusted difference [Δ]=0.16,P=.048), planning healthy eating (Δ=0.17, P=.03), and mild exercise (Δ=1.03, P=.01). Moderator and dosage analyses of the dataset found no significant program effects. Analyses of the nonimputed dataset comparing program users with controls found additional significant program effects on eating practices (Δ=0.09, P=.03), exercise self-efficacy (Δ=0.12, P=.03), exercise planning (Δ=0.18, P=.03), and aging beliefs (Δ=0.17, P=.01). Moderator analysis of this dataset also found significant moderator effects of gender on multiple measures of exercise.

Conclusions: A Web-based health promotion program showed promise for making a significant contribution to the short-term dietary and exercise practices of older working adults. Gender effects suggest that the program effects on exercise are due mainly to improvements among women.

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Nudging Students Toward Healthier Food Choices - Applying Insights From Behavioral Economics

Almost one-third of school-aged children are overweight or obese, a level that has not improved over the past decade.1 Overweight children are more likely to become overweight adults.2 Even more concerning is that childhood obesity is associated with higher morbidity and mortality later in life,...
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Cancer-related internet information communication between oncologists and patients with breast cancer: a qualitative study - Shen - 2015 - Psycho-Oncology - Wiley Online Library

Cancer-related internet information communication between oncologists and patients with breast cancer: a qualitative study - Shen - 2015 - Psycho-Oncology - Wiley Online Library | #eHealthPromotion, #web2salute | Scoop.it
Objective

Many patients with cancer search out information about their cancer on the internet, thus affecting their relationship with their oncologists. An in-depth analysis of patient–physician communication about information obtained from the internet is currently lacking.

Methods

We audio-recorded visits of patients with breast cancer and their oncologists where internet information was expected to be discussed. Inductive thematic text analysis was used to identify qualitative themes from these conversations.

Results

Twenty-one patients self-reported discussing cancer-related internet information (CRII) with their oncologists; 16 audio recordings contained detectable discussions of CRII and were analyzed. Results indicated that oncologists and patients initiated CRII discussions implicitly and explicitly. Oncologists responded positively to patient-initiated CRII discussions by (1) acknowledging their limited expertise/knowledge, (2) encouraging/approving using the internet as an information resource, (3) providing information/guidance on the proper use of internet searches, (4) discussing the pros and cons of relevant treatment options, or (5) giving information. Finally, patients reacted to the CRII discussions by (1) indicating that they only used reputable sources/websites, (2) asking for further explanation of information, (3) expressing continued concern, or (4) asking for the oncologist's opinion or recommendation.

Conclusions

These results indicate that the majority of patients introduce internet information implicitly, in order to guard against any threat to their self-esteem. Physicians, in turn, seem to respond in a supportive fashion to reduce any threat experienced. Future interventions may consider providing prescription-based guidance on how to navigate the internet as a health information resource and to encourage patients to bring these topics up with their oncologist. 

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Empowerment Needs of Women With Breast Cancer: A Qualitative Study

Empowerment Needs of Women With Breast Cancer: A Qualitative Study | #eHealthPromotion, #web2salute | Scoop.it
Background:

Due to the increasing number of women suffering from breast cancer worldwide, promoting the empowerment of these patients is an important factor affecting their survival.

Objectives:

Few studies have investigated the empowerment needs of the breast cancer women, especially in Iran. Therefore, this study was performed to explain the empowerment needs of women with breast cancer in Iran.

Patients and Methods:

In this qualitative study, 19 women with breast cancer were interviewed regarding their empowerment needs using the individual open-ended and, in-depth interviews and then the qualitative data were analyzed through content analysis.

Results:

Three main categories of empowerment needs from the participants’ perspectives were as follows: 1- information: the initial empowerment plans (timely and comprehensive information, coordination and continuity of information, easy and full-time access to information), 2- beliefs: the approval of the empowerment plans for execution (actuality, trust and hope and new beliefs), and 3- skills: efficient execution of the empowerment plans (communication skills, expression the needs, emotions, questions and use of the internet).

Conclusions:

It seems that promoting the empowerment of women with breast cancer is essential. Factors found in this study and also in similar studies, in which empowerment needs are explained in-depth through the experiences of the patients, should be considered and used in the treatment, educational and counseling programs to promote the empowerment of women with breast cancer.

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3 Sure-Fire Ways to Light the Fire Under Social Media for Dentists

3 Sure-Fire Ways to Light the Fire Under Social Media for Dentists | #eHealthPromotion, #web2salute | Scoop.it

If your social media campaign has started to sputter and flame out, then it’s time to reignite it by taking a step back and implementing these ideas.

Rethink What Social Media Means to Your Dental Practice

Have you forgotten why you started using social media for your dental practice? If so, then it’s time to rethink what it means. Specifically, consider how it keeps you connected to your dental patients and colleagues.

Begin by considering your resources. This includes time, budget, and human factors. Who do you have to handle your social media? How much time and money do you want to spend? Does it make more sense to do it in-house or outsource it to a social media professional?

Next, look at how you are currently allocating these resources. What are you currently doing? Which social websites are you utilizing? How much time do you spend on each? You want to avoid being all over the place. It will dilute your social media presence and weaken the impact.

Finally, consider looking at what you’ve already tried, what has worked, and what has failed. There’s no sense putting your resources into Pinterest, Instagram, LinkedIn, or any other social media channel if it’s not providing you sufficient return for your time and effort.

Make Sure Your Dental Website and Dental Blog Work for You, Too

Interacting with your dental patients and colleagues via social media isn’t enough. To engage your followers more fully, you need to write great copy. Yes, we’ve said it before. However, we never get tired of reminding you.

That means a dental website filled with unique tidbits. To do that requires balance. Just enough dental techno-babble mixed with keen observation and contemporary dental news, and all mixed together with a sprinkling of humor. It’s about keeping it interesting.

Additionally, your dental blog needs to be engaging, consistent, and free of issues such as keyword stuffing. Focus instead on good SEO (search engine optimization), a single voice, and a regular posting schedule.

Finally, make sure to marry your dental website and blog with your social media presence. Have links on your website to all your social media channels and reference your site and blog (when appropriate) in your social media chats.

Get Your Social Media Audience Involved

The only way to strike a fire under your social media marketing campaign is to get your audience involved. You can do this in several ways.

Start by engaging your audience. This goes back to writing the kind of content that your audience enjoys reading. This helps you connect with them in a way that makes them want to  ‘like’ you on Facebook, tweet and retweet on Twitter, and share your blog content with their friends and family.

Additionally, identify and connect with industry influencers. Connect with them by linking to their best content in an effort to gain backlinks in return. The more people link to your content, the more Google sees it as relevant. You might even want to seek out opportunities to guest blog on industry sites to spread your brand further.

Social media for dentists is time consuming, but not without its benefits. If you need assistance with social media for your dental practice, contact us for more information.

- See more at: http://dentainment.com/3-sure-fire-ways-to-light-the-fire-under-social-media-for-dentists/#sthash.iYqX885B.dpuf



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Quantifying the role of online news in linking conservation research to Facebook and Twitter - PubMed

Conservation science needs to engage the general public to ensure successful conservation interventions. Although online technologies such as Twitter and Facebook offer new opportunities to accelerate communication between conservation scientists and the online public, factors influencing the spread of conservation news in online media are not well understood. We explored transmission of conservation research through online news articles with generalized linear mixed-effects models and an information theoretic approach. In particular, we assessed differences in the frequency conservation research is featured on online news sites and the impact of online conservation news content and delivery on Facebook likes and shares and Twitter tweets. Five percent of articles in conservation journals are reported in online news, and the probability of reporting depended on the journal. There was weak evidence that articles on climate change and mammals were more likely to be featured. Online news articles about charismatic mammals with illustrations were more likely to be shared or liked on Facebook and Twitter, but the effect of news sites was much larger. These results suggest journals have the greatest impact on which conservation research is featured and that news site has the greatest impact on how popular an online article will be on Facebook and Twitter. Cuantificación del Papel de las Noticias En Línea en el Enlazamiento de la Investigación para la Conservación con Facebook y Twitter.
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FDA to pharma: Watch out for unapproved Facebook claims

FDA to pharma: Watch out for unapproved Facebook claims | #eHealthPromotion, #web2salute | Scoop.it

Dive Brief:

  • RAPS' Alec Gaffney notes that the FDA has issued six warning letters to six different companies for posting unapproved claims on their Facebook pages in the last six months.
  • The unapproved claims occurred not only as part of posting, but also in the "About" section.
  • February 2015 was the highest level of Facebook regulatory oversight (in the form of warning letters) ever. 

Dive Insight:

Last summer, the FDA released draft guidance on social media policy, opening the door for pharma companies to use social media channels more effectively, while also signaling that greater regulatory oversight would be forthcoming. Not only has the FDA been policing Facebook, but also looking at tweets from pharma companies as well. As Thomas Abrams, director of the FDA Office of Prescription Drug Promotion, has noted, the FDA's social media policy is evolving. 

According to a blog post from Abrams last summer, "FDA sees social media as an important resource for industry and is committed to developing additional guidance for drug and device manufacturers that outline the agency’s current thinking," he wrote. "We do all of this work with the best interest of patients in mind."



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