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Social network e sani stili di vita - Citizens included

Social network e sani stili di vita. Citizens included - Associazione Italiana Comunicazione Pubblica e Istituzionale 

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Online Diagnosis and Treatment in Minutes | Zipnosis

Online Diagnosis and Treatment in Minutes | Zipnosis | #eHealthPromotion, #web2salute | Scoop.it
Online Diagnosis and Treatment in Minutes from Zipnosis. Answer questions about your illness and get a response from a clinician in less than an hour for just $25.

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What Is The State Of Healthcare Content Marketi...

What Is The State Of Healthcare Content Marketi... | #eHealthPromotion, #web2salute | Scoop.it

80% of respondents to the Pew survey reported going online for answers to their health questions. 94% of patients say brand reputations is crucial in selecting… ([Slideshare] What Is The State Of Healthcare Content Marketing?


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Art Jones's curator insight, September 28, 4:51 PM

The empowered patient is driving the groundswell of change that will drive the future of healthcare.

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Digital Health: How Apps Can Help Physicians

Digital Health: How Apps Can Help Physicians | #eHealthPromotion, #web2salute | Scoop.it

Fitness, weight management, diet and nutrition, and even condition-specific apps (e.g. diabetes management) are popular and on the rise, helping Canadians to become better informed and proactive about their health.

Mobile and tablet devices are not only changing the way we monitor our health, but also the way doctors approach healthcare and treatment. There are a host of apps that enable physicians to review prescribing protocols and information, perform medical calculations, and find medical studies and developments.

One of the unique apps we discovered is The Rounds, a Canadian network that helps Royal College registered physicians engage with each other other on subjects such as patient care and cases, research, and tips on running a practice.

I was surprised to learn that Canadian physicians search Google for medical information around eight times a day. The Rounds can help doctors communicate and engage with their peers, and feel confident with the information they receive. It’s a chance to collaborate on complicated cases and get input from other doctors across the country. A doctor in Nova Scotia, for example, can now share his/her experiences with various treatments with a doctor in British Columbia. Physicians can also exchange creative and innovative aspects of their practice.

An app like this could certainly be used in other medical fields as well. Occupational therapists, for example, are often required to be innovative and resourceful in assisting their clients. A tool like The Rounds could help them share ideas and practices.

As long as health care providers aren’t spending more time with their phone than their patients, apps like this one can be excellent communication tools and resources.

 


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Viewpoints: Social media’s role in health care has unmet potential

Viewpoints: Social media’s role in health care has unmet potential | #eHealthPromotion, #web2salute | Scoop.it


Suppose you wake up one morning with stomach pain. You want to figure out what’s going on, so where do you go for information? You might ask family or friends. You might call your doctor. But odds are, you’ll go to the Internet.

Nearly three-quarters of adult Internet users in the U.S. report looking for health information online, with a similar proportion using social networking sites. 


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Crafting Great Medical Practice Facebook Posts: 6 Tips

Crafting Great Medical Practice Facebook Posts: 6 Tips | #eHealthPromotion, #web2salute | Scoop.it


According to the PewResearch Center’s Social Media Update 2013, Facebook remains the most popular social network among U.S. adults, with 71 percent being active Facebook users. When studying buying behaviors of consumers, marketing research firm Vision Critical determined that social media has a huge impact on consumer decisions. Thirty eight percent of people who liked, shared, or commented on a product on Facebook have gone on to buy the product. Additionally, 43 percent of people who have "favorited" or shared a product on any social media platform ultimately purchased it.

Today’s consumers expect to have the opportunity to interact with companies through social media, and the effort that brands are putting into social media is paying off in a big way. Healthcare practices need to think more like retailers by developing a Facebook strategy for selling their services.

Digital marketing consultancy TrackMaven recently analyzed more than 1.5 million Facebook posts on nearly 6,000 Pages. Here are six pearls of wisdom gained from the analysis that can help your medical practice create perfect Facebook posts:

1. Consider word count
The analysis found that Facebook posts with 80 words to 89 words double engagement compared to posts with only 70 words to 79 words. Take some time to compose a well-thought out Facebook post. Consider using a word processing document with a word count tool to compose your post before you publish to Facebook. This will also help catch grammatical or spelling errors.

2. Use visual content
Posts with photos had 2.35 average interactions per post, versus only 1.71 for those without photos. Images can be used to humanize your practice. Post fun behind the scene glimpses of the staff and practice. Pictures are also a great way to build excitement around a change in the office, such as a new hire or an added service.
        
3. Post during the evening
Posting between 5 p.m. and 1 a.m. can get you 11 percent more interactions than posting during regular working hours. This may be due to Facebook’s algorithm for determining which posts users see in their news feeds. If you publish during hours that are less popular, posts are more likely to be seen by your followers. This doesn’t mean you need to work nights and weekends. Use a Facebook scheduling tool to pre-schedule posts.
       
4. Post during the weekend
The average number of interactions per post remains relatively consistent from Monday through Friday, then trends sharply upwards on Saturday and Sunday. Posts published on Sundays have the greatest reach with 2.72 average interactions per post. Additionally, posts published on Sunday can get 25 percent more likes, comments, and shares than those published on Wednesday. Again, use a pre-scheduling tool to publish on the weekend.

5. Ask questions
Posts that ask questions get 23 percent more engagement. A popular way to execute a question post is through trivia Tuesdays. Ask patients a question for a chance to win a prize, such as a gift card. For example ask, how many ACL repairs has Dr. Smith performed in the last five years? Or, how many people were diagnosed with breast cancer in the United States in 2013? Another way to pose a question is through asking patients to share advice. One post that was successful for me was when I asked patients to share tips for breastfeeding at work.

6. Use an infographic
Infographics are an excellent way to share information via social media. Not only are they eye-catching in a news feed, they are also extremely useful for conveying complex information. Sixty five percent of people are visual learners. Practices that produce useful visual content are more likely to have followers share their post with friends, effectively advertising your brand for you at no cost. Two great resources for infographics are Pinterest and Google Images.

If healthcare practices, particularly small independent operations, want to remain relevant in today’s market, they need to invest some time into developing their social media strategy, beginning with Facebook. Proactive marketers are intelligently engaging patients and future patients with content that builds a social bond. These relationships, which create trust and word of mouth referrals, form long-term business leads that are invaluable for healthcare practices looking to grow.  

- See more at: http://www.physicianspractice.com/blog/crafting-great-medical-practice-facebook-posts-six-tips#sthash.s3CYCe9v.dpuf


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Plus simple de poser ses questions à internet qu'à son médecin ?

Plus simple de poser ses questions à internet qu'à son médecin ? | #eHealthPromotion, #web2salute | Scoop.it

3 français sur 5 estiment qu’internet est un outil pédagogique qui permet de poser des questions que l’on n’ose pas adresser à son médecin. Donnée édifiante, mais qui doit être développée.

 


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Renaloo's curator insight, September 21, 3:10 AM
Pourquoi les questions de santé sont-elles posées sur Internet ?

Les avantages des questions médicales posées sur Internet sont nombreux :

  • Rapidité de la réponse par la recherche active
  • Possibilité d’avoir des réponses multiples émanant de différentes sources
  • Respect de l’intimité.

La raison principale évoquée pour la pratique des questions médicales par Internet concerne le fait que les patients n’ont pas envie de poser certaines questions gênantes au médecin qu’ils consultent...

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Social Media Marketing in Health care Industry

Social Media Marketing in Health care Industry | #eHealthPromotion, #web2salute | Scoop.it

Introduction

Social Media for Healthcare industry has never been so important than it has become in current scenario. Customers of Healthcare sector i.e. patients are going online and are in regular touch with each other. This makes imperative for healthcare professionals to connect via social web and show their presence to these conversations. In this industry face to face interaction between the patient and the doctor is considered imperative. Whole interaction is done as a real time physical setting. But in contrast to the traditional ways, new technologies have made it possible for the healthcare professionals to interact with the patients in a virtual world, where “e-doctors” provide solutions at a lower cost. For decades patients were generally the receivers of healthcare and had very little say in the process. But by harnessing the power of social media patients are now empowered to take role in their heath care and wellness. These typical “e-patients” have challenged the norms and wanted to be well versed with the procedure of their treatment. This may annoy many traditional physicians.

In response one can easily observe several healthcare portals coming up in the market. One of which is Healthcare Magic in India. It was started in 2008 to help patients find doctors in India, the UK and the US. The portal also facilitates the online communication between patients and doctors. So how does it earn revenue?  Basically this portal is funded by the sponsorships and the advertisements. It also sells different membership plans to the patients for interaction with the doctors.

The reason behind the growing important for social media strategy and linking it to the business strategy is the rising volume of digital healthcare activity. While healthcare providers across Europe and US are adopting social media in a quick fashion but the providers in Asia-Pacific are still cautious about the social media bandwagon.  Scope and Scale of new digital landscape could be described by following stats.

1. The time spent by physicians online is twice as they spent on print

2. Physicians are preferring online videos for professional purposed and cite Youtube over pharmaceutical company websites

3. A Recent study by Pew Research Center says that 1 in 3 American Adults have used the web to figure out the medical issue.

 

Benefits of Social Media

Social Media not only benefits the patients by being an always on support platform but also offers considerable advantages to the healthcare providers

 

Benefits for healthcare providers

  • Better collaboration between different physicians: Social media provides a platform for physicians from all over the world to share ideas and experiences with each other. This helps healthcare professionals to build a strong knowledge base and ensure better patient outcomes in real time. Best clinical practices are also adopted that deliver effective results.
  • Better reach to patients: With the social media, it has now become possible to reach the audience within seconds. An example that substantiates this point is that of the medical facilities provided during the time of Tsunami in Japan in 2011. Twitter acted as a life saver as doctors were regularly updating the chronically ill patients about the treatment locations. Centers for Disease Control and Prevention (CDC) used social media platforms to update the users about the H1N1 flu outbreak.
  • Reduction in Costs: Social Networking Platforms help healthcare providers to reduce the cost by involving in two way communication and by avoiding the costs of paper, telephone calls and different overheads. Department of Veterans Affairs’ Vista healthcare system enables all its doctors to have communication with the plan’s 3million members regarding the care. Use of Vista reduced the healthcare costs by 30%. The reason behind such a reduction was the continuous engagement of the members that helped them in avoiding unnecessary tests and procedures.
  • Launch of new services: Some healthcare providers are taking the route of social media tools such as blogs for the introduction of new services. This method helps in getting the feedback in real time and the users can easily share their views about the new service. The Holy Cross Hospital is doing the same. It is regularly using the social media i.e. different therapeutic blogs to make people aware about the new therapeutic methods.
  • Search for Talent: Several hospitals are now advertising openings in different domain via various social media. One such platform is the Linkedin. In a study conducted by AMN Healthcare, out of 1200 healthcare professionals that were surveyed 20% used social media website for their job search.

Benefits for online patients

  • Interaction with other patients: Social media is not only used by different physicians but also by patients all over the globe to interact with other patients for making informed choices. Portals such as PatientslikeMe and iMedix are helping patients with similar health problems to connect to each to discuss about the condition and make informed choices regarding the doctors and the treatment.
  • Reduction in costs: Instead of paying huge amounts of money to visit the doctor, patients can now connect with them live via social media.
  • Better Self Monitoring: Social Media Website and portals such as WebMD provide different health tools such as Fit-O-Meter, Personal Diet Evaluator to help patients in monitoring their daily healthcare and exercise requirements.
  • Quick information on healthcare provider: Several health care portals such as ZocDoc and WebMD allow the patients to select doctors as per their specifications and also help in booking appointment. Also one can even rate his/her doctor on portals such as RateMyMD and DoctorScoreCard.

 

Some Challenges

  • Although the usage of social media is rising but the concern is that still the presence of social media is not felt among the population segment that utilizes the health services to the most i.e. patients over 65 years of age and those with multiple chronic conditions. Also only 26% of all hospitals in the US participate in the social media.
  • Patient Privacy Violations: US Health Insurance Portability and Accountability Act (HIPAA) limits healthcare providers from revealing the information about their patients without taking the consent from them
  • Many healthcare providers engage third party to promote their services via social media. Thus increasing the probability of violating the laws. In US, Medicare and Medicaid Protection Act of 1987 penalise those healthcare providers who are using third party to generate referrals.
  • Demand-Supply Gap: Though patients are going online but still there is a dearth of online doctors. Not only there is shortage of time for the doctors but some even lack the knowledge of using social media so effectively.
  • Budget Constraints: For maintaining social media operations, a hospital requires a dedicate team. These sites should be strictly regulated and updated consistently. So not every healthcare provider in a society has enough budgets to dedicate for the same.
  • Inaccurate information: If social media is not handled by proper personnel then that can lead to a disaster. Misappropriate information about any disease can out somebody’s life in danger. In a study conducted by American Medical Informatics Association on 1o different diabetes related social networking sites, several of these websites were found to be culprit of spreading wrong information. The study was conducted at the Children’s Hospital Boston Informatics Program.

In a nutshell it would be right to say that healthcare landscape has evolved and entered into the phase of Health 2.0. Patients have assumed the role of active participants and seek control of their own health. The advent of social media has made the treatment more patient-specific. As doctors are now engaging with informed patients so the time spent will be less and will ultimately lead to less cost.

As with any other technology, social media also faces many challenges. But this could be minimised only if the healthcare providers become more responsible and adopt rational strategies. Even several regulatory agencies can pitch in to ensure the transparency and adequacy of the information being shared.

Lastly the potential of social media in healthcare sector is still not explored in a developing country such as India. So if Indian Medical Association can leverage social media for treating such a large population then that will be a great achievement but only proper regulation is there!!!


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Design for Behavior Change - Facebook as Example - YouTube

BJ Fogg, of Stanford's Persuasive Technology Lab, explains how to design for behavior change, using Facebook as an example. See www.behaviormodel.org
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Certification of Mobile Apps for Health Care

Certification of Mobile Apps for Health Care | #eHealthPromotion, #web2salute | Scoop.it
Letter from JAMA — Certification of Mobile Apps for Health Care—Reply
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18 étapes pour réussir son jeu-concours sur Facebook ou Twitter

18 étapes pour réussir son jeu-concours sur Facebook ou Twitter | #eHealthPromotion, #web2salute | Scoop.it

La fin d'année approche. Nous vous livrions, la semaine dernière, des astuces en termes de contenu et de planning pour cette période particulière de l'année. Concentrons-nous aujourd'hui sur la mise en place de jeux promotionnels réussis et engageants sur les réseaux sociaux.

De nombreuses marques intègrent les jeux-concours à leur stratégie marketing de fin d'année. Pour mettre toutes les chances de réussite de votre côté, nous partageons ci-dessous  l'infographie réalisée par ShortStack. 

Pour les non-anglophones, voici les 18 étapes pour construire de meilleurs jeux-concours, listées dans la langue de Molière.


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NAVREZ Annabelle's curator insight, September 21, 11:42 AM

Je retiens essentiellement de cet article : l'objectif du jeu, la dotation bien sûr, le #hashtag et l'exploitation des données.

 

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Social media use among patients and caregivers: a scoping review - BMJ Open

Conclusions There is an extensive body of literature examining the use of social media in patient and caregiver populations. Much of this work is descriptive; however, with such widespread use, evaluations of effectiveness are required. In studies that have examined effectiveness, positive conclusions are often reported, despite non-significant findings.

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BMJ Blogs: The BMJ » Blog Archive » The BMJ Today: Medicines have a new competitor—gamification

BMJ Blogs: The BMJ » Blog Archive » The BMJ Today: Medicines have a new competitor—gamification | #eHealthPromotion, #web2salute | Scoop.it
Gamification is a theory, not just a trend. It is the use of game mechanics to solve real world problems, and that includes those that originate in the body. If the word instils in you a sense of fear and dread—as it did in me—look no further than
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Twitter in healthcare - Statistics

Twitter in healthcare - Statistics | #eHealthPromotion, #web2salute | Scoop.it

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The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success: Marty Weintraub, Lauren Litwinka: 9781118466858: Amazon.com: Books

The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

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The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success [Marty Weintraub, Lauren Litwinka] on Amazon.com. *FREE* shipping on qualifying offers. A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content
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Serious games en pédiatrie

Serious games en pédiatrie | #eHealthPromotion, #web2salute | Scoop.it

Les infirmières et médecins de l'association "Les petits doudous" de l'hôpital Sud du CHU de Rennes ont conçu ce jeu pour améliorer le confort et réduire les angoisses des enfants hospitalisés


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How to Create a Visual Map of Your Twitter Network

How to Create a Visual Map of Your Twitter Network | #eHealthPromotion, #web2salute | Scoop.it

During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.


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Marco Favero's curator insight, September 24, 1:14 PM

aggiungi la tua intuizione ...

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Engineering the public: Big data, surveillance and computational politics | Tufekci | First Monday


Digital technologies have given rise to a new combination of big data and computational practices which allow for massive, latent data collection and sophisticated computational modeling, increasing the capacity of those with resources and access to use these tools to carry out highly effective, opaque and unaccountable campaigns of persuasion and social engineering in political, civic and commercial spheres. I examine six intertwined dynamics that pertain to the rise of computational politics: the rise of big data, the shift away from demographics to individualized targeting, the opacity and power of computational modeling, the use of persuasive behavioral science, digital media enabling dynamic real-time experimentation, and the growth of new power brokers who own the data or social media environments. I then examine the consequences of these new mechanisms on the public sphere and political campaigns.

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When Retroviral Research Goes Viral - Speaking of Medicine

When Retroviral Research Goes Viral - Speaking of Medicine | #eHealthPromotion, #web2salute | Scoop.it

e PLOS Pathogens team reflects on their most widely shared article and the benefits and pitfalls of sharing science research on social media.

Image credit: Pixabay

Social media has taken the science world by storm. Or maybe it’s the other way around; but regardless, if you are reading this, you are likely a scientist engaging in social media (this is a science blog). Scientists are participating in all types of social media— blogs, Facebook, Twitter,reddit, Tumblr, Flipboard — showing that science discourse is not limited to conference rooms and laboratories.

Prominent and famous scientists from the Nobel prize winning climatologist Dr. Michael Mann to television-show sensation Bill Nye use social media (see famous scientists on Twitter at Business Insider as well as  scientists on thereddit Ask Me Anything Series). 


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Online Patient Communities for the E-Patient: “Betwixt and Between” a New Patient and an Expert | ASCO Connection

Online Patient Communities for the E-Patient: “Betwixt and Between” a New Patient and an Expert | ASCO Connection | #eHealthPromotion, #web2salute | Scoop.it

n my first ASCO Connection blog post (10/25/11), I talked about “Participatory Medicine in Oncology” by asking: “What does a healthy medicine and oncology “ecosystem” look like?” I suggested that the e-patient (Empowered, Engaged, Equipped, and Enabled) will be important moving forward in medicine. In a series of three blog posts for the Best Doctors Clinical Curbside, I recently discussed online patient communities (OPCs), as well as online multidisciplinary conferences (MDCs). However, in a recent twitter exchange, I was engaged and challenged by a discussion I had with Suzie Rose (who goes by the Twitter handle of @myelomacinderel) on how self-advocating patients can best engage online.

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Web 2.0 for Health Promotion: Reviewing the Current Evidence

Web 2.0 for Health Promotion: Reviewing the Current Evidence | #eHealthPromotion, #web2salute | Scoop.it

As Web 2.0 and social media make the communication landscape increasingly participatory, empirical evidence is needed regarding their impact on and utility for health promotion. Following Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines, we searched 4 medical and social science databases for literature (2004–present) on the intersection of Web 2.0 and health.


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Twitter: Big data opportunities

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Psychologists on Twitter

Psychologists on Twitter | #eHealthPromotion, #web2salute | Scoop.it
The twitter world is full of interesting people you might want to follow if you have an interest in psychology. Below is a list of a few that you may want to follow. If you want to be added to the ...
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A social media-based physical activity intervention: a randomized controlled trial.

Use of an online social networking group plus self-monitoring did not produce greater perceptions of social support or physical activity as compared to education-only controls. Given their promising features and potential reach, efforts to further understand how online social networks can be used in health promotion should be pursued.
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Wikipedia and the Politics of Openness

Wikipedia and the Politics of Openness | #eHealthPromotion, #web2salute | Scoop.it

Few virtues are as celebrated in contemporary culture as openness. Rooted in software culture and carrying more than a whiff of Silicon Valley technical utopianism, openness—of decision-making, data, and organizational structure—is seen as the cure for many problems in politics and business. But what does openness mean, and what would a political theory of openness look like?


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A Web-Based Program Improves Physical Activity Outcomes in a Primary Care Angina Population: Randomized Controlled Trial

A Web-Based Program Improves Physical Activity Outcomes in a Primary Care Angina Population: Randomized Controlled Trial | #eHealthPromotion, #web2salute | Scoop.it
Background: Angina affects more than 50 million people worldwide. Secondary prevention interventions such as cardiac rehabilitation are not widely available for this population. An Internet-based version could offer a feasible alternative.
Objective: Our aim was to examine the effectiveness of a Web-based cardiac rehabilitation program for those with angina.
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