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Gavino Maciocco - È cominciato l’assalto ai sistemi universalistici europei. Nell’arco di un mese in Inghilterra e Spagna sono state approvate leggi che puntano alla privatizzazione e al mercato: nel primo paese sul versante della produzione ed erogazione dei servizi, nel secondo sul versante del finanziamento. La crisi economica ha offerto ai governi conservatori il pretesto per introdurre radicali riforme liberiste. Difficile dar torto a Naomi Klein quando ha scritto: “Quelli che si oppongono al welfare state non sprecano mai una buona crisi”.
This article is part of an online debate series on mobile health by the Skoll World Forum on Social Entrepreneurship, Johnson & Johnson, the mHealth Alliance, Impatient Optimists and Forbes.com.
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now. In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO. Read More: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/
Via Antonino Militello
The Health Communication, Health Literacy, & Social Science blog is a forum for the intersection of health, communication, and the social world. Our guest this week on #HCHLITSS is Dian Corneliussen-James known as CJ to her friends. She is the co-founder and past-president of METAvivor Research and Support, Inc. "Please join us on March 21, 2013 at 8pm ET on #HCHLITSS twitter chat to discuss METAvivor and MBC with "CJ" Dian Corneliussen-James."
Via Susan Zager
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
#web2salute50 Abstracts of E-patient1. Rev Med Liege. 2013 Feb;68(2):74-8.[Reticence to vaccination: an approach to the phenomenon through a literature review].
Discover 22 compelling way to create content for your mHealth marketing... plus one profit-packed bonus approach
Via Sam Stern
This patient community website learned a lot from its members. Recently, Inspire passed a milestone: five million posts written by the patients and caregivers in our online health community. The sheer volume of activity in the community—about three New York Times’s—worth of words written around the clock each day—makes it just about impossible to read every word, but we see certain themes stand out.
Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.
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Done by the Dutch National Institute for Public Health and the Environment: Rivm. Abstract More awareness is needed about the risks of e-Health technology. While information regarding its potential is abundant, the risks associated with the use of information (including mobile) and communication technology in health care have scarcely been addressed. In order to implement e-Health technology successfully and safely, the evaluation of their benefits should be integrated into and complemented with systematic risk assessment. This is the main recommendation resulting from an exploratory literature study that was performed at the request of the Dutch Health Care Inspectorate.
Via rob halkes, Lionel Reichardt / le Pharmageek
A day doesn't go by when I'm asked about digital health. What surprises me most about the perceptions around digital health are the misperceptions. From sophisticated marketers to to the average joe on the street, people just don't get it.
Via Philippe Marchal/Pharma Hub
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Last week, a report was published that, woefully, received little attention from the Welsh media. However, if implemented, it could have a transformational effect on the way that public services are delivered in Wales. State of Innovation: Wales Public Services and the Challenge of Change should be compulsory reading for every senior manager within government and the public sector in Wales. Authored by Matthew Gatehouse and Adam Price, the facts from the Nesta-funded report are startling.
So far this past week was a busy one for those at the FDA’s device office focused on mobile medical app regulation. No, it didn’t release its final guidance document yet, even though Congress gave the agency a verbal lashing more than three months ago now. Still, the agency has had an unusually busy week.
This study examined consumers' perceptions about health information in the mass media, specifically local television news and news web sites. Seventeen women and fifteen men participated in interviews or focus groups. Recurrent themes within and across groups were examined. Consumers' understanding of online health news was assessed using modified Cloze tests and the Shortened Test of Functional Health Literacy in Adults (S-TOFHLA). Findings revealed that participants perceived that the media sensationalized traditional and online health news, although they often relied on the news media for information. Participants demonstrated adequate comprehension of health news as evidenced by Cloze and S-TOFHLA scores. Source: http://www.tandfonline.com/doi/abs/10.1080/15398285.2013.756338
Via Anna Evangelista
More than half of doctors' officers and 80% of hospitals that provide Medicare or Medicaid will have electronic health records by the end of the year.
It’s time again for us to shine a light on how one of the world’s biggest brands use the four main social networks.
Via Allison Tyler
This article is part of an online debate series on mobile health by the Skoll World Forum on Social Entrepreneurship, Johnson & Johnson, the mHealth Alliance, Impatient Optimists and Forbes.com.
In addition to providing valuable content, gamification techniques encourage customers/visitors, old & new, to visit, stay, and interact with your content.
Via Pekka Puhakka, lionelreichardt
The lead researcher of a study says apps have potential for improving pain management, but stricter oversight is needed. The FDA is considering some regulations.
Thousands of scientific papers have been published on diet and cancer. But why is cancer care nutrition still neglected?
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including: Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss, Chiraag
The question of physicians and renumeration for social participation makes great cocktail party, or Twitter, conversation. If you cornered me around a plate of hors d'ouvres, here’s what I might s...
Via Lionel Reichardt / le Pharmageek
The Star Trek universe is a fairly optimistic vision of the future. It's what we would like it to be - an adventure fueled by advanced technology. In the world... (RT @EricTopol: "Will Your Smartphone Become a Tricorder?
Via Lionel Reichardt / le Pharmageek
Social marketing is social marketing is social marketing. Which are three different things. Where are you in the great SM debate?
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