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Fuzzy Logic Inc. - website services

Fuzzy Logic Inc. - supplier of website expertise and services to businesses in Calgary, Alberta
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Writing in a readable style: 10 tips for web writers | 4 Syllables

Writing in a readable style: 10 tips for web writers | 4 Syllables | web writing | Scoop.it
Tips to help web writers make their content easier to read, using common words, short sentences, active voice and personal pronouns.
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Microcontent: How to Write Headlines, Page Titles, and Subject Lines

Online headlines must be absolutely clear when taken out of context. They should be written in plain language (no puns or clever headlines). 5 additional guidelines + examples of bad microcontent.
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Writing Style for Print vs. Web

Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments.
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Designing scannable content: 10 tips for web writers | 4 Syllables

Designing scannable content: 10 tips for web writers | 4 Syllables | web writing | Scoop.it
10 tips to help web writers design content that is easy to skim over and encourages users to stay on the page. Covers structure, headings, paragraphs, lists.
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