Web User Experience
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Halo Effect: Definition and Impact on Web User Experience

The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

Via Mario K. Sakata
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Practical Web Analytics for User Experience - Free eBook Share

Practical Web Analytics for User Experience - Free eBook Share | Web User Experience | Scoop.it
eBook Free Download: Practical Web Analytics for User Experience | PDF, EPUB | ISBN: 0124046193 | 2013-08-27 | English | PutLocker

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Fox eBook's curator insight, September 6, 2013 8:49 PM

Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you’ll find a quantitative approach for measuring a website’s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of designchanges, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Discover concrete information on how web analytics data support user research and user-centered designLearn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholdersTable of Contents

Chapter 1. Introduction
Chapter 2. Analysis Process
Chapter 3. How it Works
Chapter 4. Goals
Chapter 5. Visitor Analysis
Chapter 6. Traffic Analysis
Chapter 7. How People Use Content
Chapter 8. Clickpath Analysis
Chapter 9. Segmentation
Chapter 10. Putting it Together
Chapter 11. Testing
Chapter 12. Measuring Behavior within Pages
Chapter 13. AB Testing
Chapter 14. Profiles
Chapter 15. Culture
Chapter 16. Conclusion

Belle Chua's curator insight, January 1, 2014 10:33 PM

eBook: Web Analytics & UX

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Access Blog - Introducing a new user experience feature in Access web apps: Cascading Controls

Access Blog - Introducing a new user experience feature in Access web apps: Cascading Controls | Web User Experience | Scoop.it

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Rackspace CTO's Prescription For HealthCare.gov - InformationWeek

Rackspace CTO's Prescription For HealthCare.gov - InformationWeek | Web User Experience | Scoop.it
Rackspace CTO's Prescription For HealthCare.gov
InformationWeek
And through the use of APIs and web services, these modules can be tied together to create a seamless experience. It's not all that different from assembling an airplane.
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How to Create a Fun and Functional Website User Experience - Entrepreneur

How to Create a Fun and Functional Website User Experience - Entrepreneur | Web User Experience | Scoop.it
Entrepreneur How to Create a Fun and Functional Website User Experience Entrepreneur Launched in 2005 for just $5,000 as a city guide for sharing local finds, Refinery29 has become one of the web's hottest fashion and lifestyle websites, with more...
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Mobile Benchmark Study: Measuring the User Experience of Fashion Web Stores on Tablets

Mobile Benchmark Study: Measuring the User Experience of Fashion Web Stores on Tablets | Web User Experience | Scoop.it
UserZoom's researchers conducted a competitive benchmark study to evaluate the state of mobile usability on e-Commerce websites and to highlight the lessons learnt.

Via Fred Zimny
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