Big Datas & Datascience
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Google Tag Manager Best Practices

Google Tag Manager Best Practices | Big Datas & Datascience | Scoop.it
Google Tag Manager (GTM) is a powerful tool to add and edit measurement tags without much intervention from the IT department. It is also much easier to use than directly hard coding tags on a website.
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Facebook est le réseau social qui génère le plus de trafic vers les sites de commerce

Facebook est le réseau social qui génère le plus de trafic vers les sites de commerce | Big Datas & Datascience | Scoop.it

Ce n’est pas une surprise, mais l’ampleur en est une. Facebook génère 86% du trafic des sites d’e-commerce qui provient des réseaux sociaux.


Via TIPS MARKETING
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Non, Google ne représente pas à lui seul 40% du trafic Internet !

Non, Google ne représente pas à lui seul 40% du trafic Internet ! | Big Datas & Datascience | Scoop.it
Ce fut le buzz du week-end : « une panne de 2 minutes des services Google dans la nuit de vendredi à samedi a fait baisser de 40% le trafic Internet ». Mais les choses ne sont pas si simples et il ne faut pas tout mélanger.
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Audiences aux Etats-Unis : Yahoo repasse devant Google

Audiences aux Etats-Unis : Yahoo repasse devant Google | Big Datas & Datascience | Scoop.it
En juillet, les sites de Yahoo aux Etats-Unis ont attiré 196,56 millions de visiteurs uniques selon Comscore, et ceux de Google 192,25 millions.
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Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager

Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager | Big Datas & Datascience | Scoop.it
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
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Etes-vous certain d'avoir exploré le potentiel de vos emails ?

Etes-vous certain d'avoir exploré le potentiel de vos emails ? | Big Datas & Datascience | Scoop.it
Dynamique Entrepreneuriale
Etes-vous certain d'avoir exploré le potentiel de vos emails ?
Dynamique Entrepreneuriale
... je ne vais pas vous parler de technologie révolutionnaire (voir articles précédents sur les google-glass, la i-watch)...
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Hashtag inventor leaves Google to join collectables startup

Hashtag inventor leaves Google to join collectables startup | Big Datas & Datascience | Scoop.it

Chris Messina, the man credited with creating the hashtag, ends a three and a half year association with Google to join six person startup.

 

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The Future of Ecommerce With Web 3.0

The Future of Ecommerce With Web 3.0 | Big Datas & Datascience | Scoop.it
The internet continues to evolve and as such, new retail business strategies are constantly being developed that take advantage of internet technology.
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Etude : les hashtags sur Facebook ne provoquent...

Etude : les hashtags sur Facebook ne provoquent... | Big Datas & Datascience | Scoop.it
Une étude de SimplyMeasured indique comment les entreprises cherchent l'engagement des internautes sur Facebook et que les hashtags n'aident pas encore.
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How the Semantic Web Changes Everything for Search

How the Semantic Web Changes Everything for Search | Big Datas & Datascience | Scoop.it
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here's how to work now to prepare for that eventual shift.
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L'audience des sites en Europe en juin 2013

L'audience des sites en Europe en juin 2013 | Big Datas & Datascience | Scoop.it
Pour le JDN, Comscore a dressé la liste des 30 domaines les plus visités en Europe. Voici le classement de juin 2013.
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Are Cookies Good for Us?

Are Cookies Good for Us? | Big Datas & Datascience | Scoop.it
Old question, new meaning, same answer.\n (Are Cookies Good for Us?: Old question, new meaning, same answer. http://t.co/wSG3im4xnW)
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5 Marketing Predictions to Use to Your Advantage!

5 Marketing Predictions to Use to Your Advantage! | Big Datas & Datascience | Scoop.it
Alright everyone, take out your crystal balls or eight balls to predict the future of marketing! What do you see?
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iPhone 6 Price Tag Could Hit $800

iPhone 6 Price Tag Could Hit $800 | Big Datas & Datascience | Scoop.it
How badly do you want a new iPhone? The iPhone 6 price tag could be a little too high for some consumers, with reports pegging it at around $800. That would make it the most expensive iPhone to date.
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Google pense abandonner les cookies pour un identifiant unique

Google pense abandonner les cookies pour un identifiant unique | Big Datas & Datascience | Scoop.it
Le géant de l'Internet réfléchit à une solution plus respectueuse de la vie privée de ses utilisateurs.
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Pourquoi Médiamétrie sous-évalue systématiquement l'audience du numérique

Pourquoi Médiamétrie sous-évalue systématiquement l'audience du numérique | Big Datas & Datascience | Scoop.it
En France, le numérique a une part anormalement faible des recettes publicitaires. Pourquoi? Parce que l'organisme qui a le monopole des mesures d'audience, Médiamétrie, surévalue systématiquement la télévision et la radio. Pourquoi? Parce que Médiamétrie appartient... aux télévisions et aux radios.
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Pop Stars Embrace Videos, Hashtags to Push Fragrances

Pop Stars Embrace Videos, Hashtags to Push Fragrances | Big Datas & Datascience | Scoop.it

Taylor Swift and Katy Perry may be pop stars famous for their music and love lives, but they're also the faces of two new fragrances that embrace more adult images, as well as digital promotions to push said scents.

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Article: UK Marketing Emails Fail to Make Mark on Mobile

Article: UK Marketing Emails Fail to Make Mark on Mobile | Big Datas & Datascience | Scoop.it
Mobile devices are convenient, portable and have many advantages for consumers over desktop computers. However, email campaigns are opened far less often on mobile devices compared to desktops.
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22 more reasons why I’ll leave your website in 10 seconds

22 more reasons why I’ll leave your website in 10 seconds | Big Datas & Datascience | Scoop.it
A few years ago I compiled a list of things that I find abhorrent when using websites. Things that I cannot tolerate for more than a few seconds, and which invariably cause me to press the back button.
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Tools for Tracking Customer Behavior over Time

Tools for Tracking Customer Behavior over Time | Big Datas & Datascience | Scoop.it

The two great challenges in digital analytics right now are tracking customers over time and across channel. Naturally, they are deeply related

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Facebook généralise le HTTPS pour ses utilisate...

Facebook généralise le HTTPS pour ses utilisate... | Big Datas & Datascience | Scoop.it
L’essentiel du trafic sur Facebook sera désormais automatiquement chiffré. Disponible depuis fin 2012 en option, le HTTPS est activé par défaut pour l’ensemble des utilisateurs de Facebook.
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Social media's effect on shares to be tracked

Social media's effect on shares to be tracked | Big Datas & Datascience | Scoop.it
US — Investors will soon be able to examine how social media affects stock prices and movements following the launch of tracking software from start-up company ITM Financial.
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Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking

Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking | Big Datas & Datascience | Scoop.it
Understand more about how effective your website is with these useful tools.
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Youtube va lancer un bouton d'abonnement pour les sites

Youtube va lancer un bouton d'abonnement pour les sites | Big Datas & Datascience | Scoop.it
L'utilisation de ce bouton est assortie de conditions strictes pour l'éditeur. Pas de récompenses en échange de l'abonnement et pas de tracking grâce au bouton.
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Syncapse Report: How Brand Marketers Use Facebook's Hashtags

Syncapse Report: How Brand Marketers Use Facebook's Hashtags | Big Datas & Datascience | Scoop.it
A few weeks ago, Facebook took a page from Twitter … or, to be more precise, it took the hashtag. How can brand marketers best use Facebook’s new subject-collectors? A new report from social media marketer Syncapse proposes some ways.
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