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Web to Store Pass-Way
L'actualité du web to store
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Seven new trends in shopper marketing | TheMarketingblog

Seven new trends in shopper marketing | TheMarketingblog | Web to Store Pass-Way | Scoop.it
Shopper marketing is in the spotlight and these seven new trends, coupled with good digital and experiential strategies, will maximise marketing spend,
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How to Use Coupons to Promote Your Local Business

How to Use Coupons to Promote Your Local Business | Web to Store Pass-Way | Scoop.it

Coupons should be a part of your local online marketing strategy. If they are not right now, you should reconsider.


Via Riaz Khan, tanguipouhaer
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Rescooped by tanguipouhaer from The TransgressiveX Newsletter - Forensic Brand Guidance, using Brand eXchange Power
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Mobile coupons edge out print as retailers switch strategy – Mobile Commerce Daily | TheMarketingblog

Mobile coupons edge out print as retailers switch strategy – Mobile Commerce Daily | TheMarketingblog | Web to Store Pass-Way | Scoop.it
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their

Via Will Corry
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Rescooped by tanguipouhaer from Économie de proximité
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Comment les coupons peuvent-ils aider les commerces de proximité ?

Comment les coupons peuvent-ils aider les commerces de proximité ? | Web to Store Pass-Way | Scoop.it

Les enjeux des commerces de proximité : attirer des clients jusque dans leur établissement.

Rien de mieux qu’une offre pour les faire venir,  et à l’heure où Internet et les réseaux sociaux sont devenus incontournables, le coupon digital devient le meilleur moyen de communiquer.

Avec Placeloop c’est encore plus simple : choisissez l’offre que vous souhaitez et diffusez-la en 1 clic par email, SMS, Facebook, Twitter …


Via Franck Dupessey Pro
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Groupon Is No Longer a Daily Deals Business

Groupon Is No Longer a Daily Deals Business | Web to Store Pass-Way | Scoop.it
Groupon is no longer just a daily deals business, as CEO Andrew Mason emphasized in an earnings call last night.

Via Fabienne PUEL, Laurent
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Fabienne PUEL's curator insight, March 19, 2013 4:20 PM

Groupon n'est plus un site de "bons plans du jour" mais devient une place de marché des promo permanentes...

Rescooped by tanguipouhaer from Web to Store Pass-Way
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Mobile coupons edge out print as retailers switch strategy – Mobile Commerce Daily | TheMarketingblog

Mobile coupons edge out print as retailers switch strategy – Mobile Commerce Daily | TheMarketingblog | Web to Store Pass-Way | Scoop.it
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their

Via Will Corry, tanguipouhaer
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Rescooped by tanguipouhaer from I can explain it to you, but I can't understand it for you.
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How to Use Coupons to Promote Your Local Business

How to Use Coupons to Promote Your Local Business | Web to Store Pass-Way | Scoop.it

Coupons should be a part of your local online marketing strategy. If they are not right now, you should reconsider.


Via Riaz Khan
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Your Brain on Coupons?

Your Brain on Coupons? | Web to Store Pass-Way | Scoop.it

Researchers from Claremont Graduate University (CGU's) Center for Neuroeconomic Studies have discovered evidence to suggest that coupons can help make shoppers happy and relaxed.


Via Sakis Koukouvis
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Kimberly Reyes's curator insight, July 1, 2013 8:34 PM

Using coupons make you happy? Just add that to the list of things that you incorporate into your chic Lifestyle by Deisgn...

David Friedman's curator insight, September 8, 2013 12:49 AM

Cool graphic

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La cupidité a mené Groupon à sa chute

La cupidité a mené Groupon à sa chute | Web to Store Pass-Way | Scoop.it
Début 2010 Groupon avait une force de vente de 126 personnes, mais 16 mois plus tard, elle était passée à plus de ... 5.000, rappelle Ben Popper de The Verge dans un article fascinant consacré à l’essor, puis à la...

Via Laurent
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Rescooped by tanguipouhaer from eCommerce Lab
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L'essor du Web-to-Store, ou comment l'e-commerce peut accroître la visibilité des boutiques physiques

L'essor du Web-to-Store, ou comment l'e-commerce peut accroître la visibilité des boutiques physiques | Web to Store Pass-Way | Scoop.it
S’il est coutume de dire que le e-commerce a un rôle néfaste sur les commerces physiques, ce n’est pas toujours le cas.

Via Pierre Lelong
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Chambre de Commerce et d'Industrie du Tarn's curator insight, April 8, 2013 1:40 AM

E-commerce : Et si l'e-commerce rendait les boutiques physiques plus visibles ?